# Kontoor Brands, Inc.

Summary updated: 2026-10-02T13:59:24.736906Z
Canonical: https://finbar.com/research/companies/kontoor-brands-inc

## Overview

Kontoor Brands, Inc. is a global lifestyle-apparel company that designs, sources, manufactures, sells and licenses apparel, footwear and accessories. Its portfolio includes Wrangler and Lee, known for denim and casualwear, and Helly Hansen, which focuses on technical outdoor and workwear products. Its brands reach consumers in more than 90 countries. The company’s stated purpose is “to be the common thread that inspires people to live with passion and confidence,” and its mission is to grow its brands through innovation, design and sustainable performance. [1](https://app.finbar.com/go?id=P41964644)[2](https://app.finbar.com/go?id=P113433307)[3](https://app.finbar.com/go?id=P33211932)[4](https://www.kontoorbrands.com/about/purpose-mission-values)

Kontoor reported fiscal 2025 net revenues of $3.152 billion and approximately 10,600 employees globally. [5](https://app.finbar.com/go?id=T7069637)[6](https://www.kontoorbrands.com/investors) As of its Q2 2026 update, the company said the agreed sale of Lee was on track to close in the fourth quarter of 2026. [7](https://app.finbar.com/go?id=P155864895)
[1](https://app.finbar.com/go?id=P41964644)[2](https://app.finbar.com/go?id=P113433307)[3](https://app.finbar.com/go?id=P33211932)[4](https://www.kontoorbrands.com/about/purpose-mission-values)[5](https://app.finbar.com/go?id=T7069637)[6](https://www.kontoorbrands.com/investors)[7](https://app.finbar.com/go?id=P155864895)[4](https://www.kontoorbrands.com/about/purpose-mission-values)[6](https://www.kontoorbrands.com/investors)

## Products & services

Kontoor’s product portfolio includes apparel, footwear and accessories sold under brands including Wrangler, Lee, Helly Hansen and Musto. Wrangler’s named lines include 20X, Aura from the Women at Wrangler, Cowboy Cut, Premium Patch, Riggs Workwear, Rock 47, Wrangler Retro, Rustler, Rugged Wear and All Terrain Gear (ATG); the range includes denim as well as non-denim bottoms, tops and women’s and Western-oriented products. [8](https://app.finbar.com/go?id=P6786344) [9](https://app.finbar.com/go?id=P71028309) Lee offers denim, apparel, footwear and accessories, with named lines including Lee 101, Riders, Storm Rider, Lee MVP and Lee X; its products emphasize fit, comfort, fabric solutions and design technology. [10](https://app.finbar.com/go?id=P82579747)

Helly Hansen’s range spans technical outdoor and workwear apparel, footwear and accessories, including base-layer, mountain, sailing, skiing, lifestyle, urban and workwear products. [11](https://app.finbar.com/go?id=P100265810) [12](https://app.finbar.com/go?id=P155864478) Its HELLY TECH® materials are described as waterproof and breathable, while LIFA® is designed to move moisture away from the skin; LIFA INFINITY PRO™ combines a LIFA membrane with a hydrophobic face fabric. [13](https://www.hellyhansen.com/hellytech) [14](https://www.hellyhansen.com/lifa) [15](https://www.hellyhansen.com/lifa-infinity-pro) Musto focuses on premium sailing and outdoor apparel, including specialized technical clothing for sailing and adventure. [16](https://app.finbar.com/go?id=P23204509) Wrangler’s ATG outdoor collection includes products with durable water-repellent finishes and stretch for mobility; a named trail jogger also specifies UPF 30 protection. [17](https://www.wrangler.com/collections/atg-by-wrangler.html) [18](https://www.wrangler.com/shop/wrangler-atg-mens-wyoming-trail-jogger-NS715.html)

The company also licenses brands and products; Wrangler and Lee licensing includes small leather goods, headwear, socks, home décor, luggage and jewelry. [9](https://app.finbar.com/go?id=P71028309) In FY2025, reported brand revenues represented approximately 60.7% of consolidated revenue for Wrangler, 23.8% for Lee, 14.6% for Helly Hansen and 0.9% for Other. [19](https://app.finbar.com/go?id=T576937) These are historical FY2025 shares: Lee is classified as discontinued operations in the 2026 Q2 report, and Helly Hansen was acquired during FY2025, so its FY2025 figure is a partial-year contribution. [20](https://app.finbar.com/go?id=P155864480) [21](https://app.finbar.com/go?id=P155864686)
[8](https://app.finbar.com/go?id=P6786344)[9](https://app.finbar.com/go?id=P71028309)[10](https://app.finbar.com/go?id=P82579747)[11](https://app.finbar.com/go?id=P100265810)[12](https://app.finbar.com/go?id=P155864478)[13](https://www.hellyhansen.com/hellytech)[14](https://www.hellyhansen.com/lifa)[15](https://www.hellyhansen.com/lifa-infinity-pro)[16](https://app.finbar.com/go?id=P23204509)[17](https://www.wrangler.com/collections/atg-by-wrangler.html)[18](https://www.wrangler.com/shop/wrangler-atg-mens-wyoming-trail-jogger-NS715.html)[19](https://app.finbar.com/go?id=T576937)[20](https://app.finbar.com/go?id=P155864480)[21](https://app.finbar.com/go?id=P155864686)[13](https://www.hellyhansen.com/hellytech)[14](https://www.hellyhansen.com/lifa)[15](https://www.hellyhansen.com/lifa-infinity-pro)[17](https://www.wrangler.com/collections/atg-by-wrangler.html)[18](https://www.wrangler.com/shop/wrangler-atg-mens-wyoming-trail-jogger-NS715.html)

## Geographic presence

Kontoor Brands’ 2025 revenue was concentrated in the United States: $2.287 billion, or 72.6% of total revenue, compared with $865.2 million, or 27.4%, from international markets. For the six months ended July 4, 2026, continuing-operations revenue was $855.2 million in the U.S. (71.4%) and $342.4 million internationally (28.6%); the interim figures exclude Lee, which was classified as discontinued operations. [19](https://app.finbar.com/go?id=T576937)[22](https://app.finbar.com/go?id=P155864417) The company describes its non-U.S. markets principally as EMEA, Asia-Pacific and Non-U.S. Americas. [23](https://app.finbar.com/go?id=P33564653)

Its global headquarters is in Greensboro, North Carolina, with principal offices or technical centers also in Oslo, Shanghai, Geneva, Antwerp, London, Mexico City, Dhaka, Hong Kong and Panama City. Manufacturing includes company-owned facilities in Acanceh, Izamal and Tekax, Mexico; in 2025, about 77% of units were sourced from independent manufacturers, primarily in Asia, with Bangladesh the largest sourcing country. Sourcing hubs are located in Hong Kong and Panama. [24](https://app.finbar.com/go?id=T2531632)[25](https://app.finbar.com/go?id=P45063911)[26](https://app.finbar.com/go?id=P71345055) The company also lists distribution facilities in the U.S., Netherlands and Mexico, and company-operated stores across Asia, Canada, Europe and the U.S. [24](https://app.finbar.com/go?id=T2531632)
[19](https://app.finbar.com/go?id=T576937)[22](https://app.finbar.com/go?id=P155864417)[23](https://app.finbar.com/go?id=P33564653)[24](https://app.finbar.com/go?id=T2531632)[25](https://app.finbar.com/go?id=P45063911)[26](https://app.finbar.com/go?id=P71345055)

## Business segments

Kontoor Brands’ FY2025 annual reporting identifies Wrangler, Lee and Helly Hansen as its reportable segments. Wrangler focuses on western-lifestyle denim, apparel, footwear and accessories; it generated $1,914.6 million, approximately 60.7% of consolidated revenue. [27](https://app.finbar.com/go?id=P84683595)[8](https://app.finbar.com/go?id=P6786344)[28](https://app.finbar.com/go?id=T3852804) Lee focuses on denim, apparel, footwear and accessories, and generated $750.4 million, approximately 23.8% of consolidated revenue. [10](https://app.finbar.com/go?id=P82579747)[28](https://app.finbar.com/go?id=T3852804) Helly Hansen focuses on technical outdoor and workwear products, including apparel, footwear and accessories; its $459.7 million of FY2025 revenue represented approximately 14.6%. [11](https://app.finbar.com/go?id=P100265810)[28](https://app.finbar.com/go?id=T3852804) Percentages use consolidated FY2025 revenue of $3,152.5 million as the denominator. [29](https://app.finbar.com/go?id=T14015765)

The annual report also presents revenue by channel and geography; these are revenue-disaggregation views rather than additional reportable segments. [19](https://app.finbar.com/go?id=T576937) In 2026 interim reporting, following the classification of Lee as held for sale and discontinued operations, Kontoor reported Wrangler and Helly Hansen as its reportable segments. For the six months ended July 4, 2026, Wrangler revenue was $904.9 million and Helly Hansen revenue was $272.3 million; these interim figures are not directly comparable with FY2025 segment totals because Lee is presented separately. [30](https://app.finbar.com/go?id=P155864479)[22](https://app.finbar.com/go?id=P155864417)[31](https://app.finbar.com/go?id=T17967830)
[27](https://app.finbar.com/go?id=P84683595)[8](https://app.finbar.com/go?id=P6786344)[28](https://app.finbar.com/go?id=T3852804)[10](https://app.finbar.com/go?id=P82579747)[28](https://app.finbar.com/go?id=T3852804)[11](https://app.finbar.com/go?id=P100265810)[28](https://app.finbar.com/go?id=T3852804)[29](https://app.finbar.com/go?id=T14015765)[19](https://app.finbar.com/go?id=T576937)[30](https://app.finbar.com/go?id=P155864479)[22](https://app.finbar.com/go?id=P155864417)[31](https://app.finbar.com/go?id=T17967830)[31](https://app.finbar.com/go?id=T17967830)

## Company history

Kontoor Brands’ history traces to two predecessor denim businesses: H.D. Lee Mercantile Company was established in Kansas in 1889, and Lee introduced early workwear products including the Union-All in 1913 and Lee 101 Cowboy Pant in 1926. [32](https://www.lee.com/about/history.html) Wrangler’s first authentic western jeans debuted in 1947. [33](https://www.wrangler.com/history.html)

In August 2018, VF Corporation announced plans to separate its Jeanswear business, and subsequently named the new company Kontoor Brands. [34](https://www.kontoorbrands.com/investors/news-events/press-releases/detail/13/vf-corporation-announces-intention-to-create-two) [35](https://www.vfc.com/news/press-release/1671/vf-corporation-announces-company-name-for-jeanswear) VF completed the spin-off in May 2019; Kontoor, comprising brands including Wrangler, Lee and Rock & Republic, began trading on the New York Stock Exchange as KTB on May 23. [36](https://app.finbar.com/go?id=P180602075) [37](https://app.finbar.com/go?id=P180601660)

In 2025, Kontoor expanded beyond its denim heritage by acquiring the companies owning Helly Hansen and Musto, completing the transaction on May 31. [38](https://www.kontoorbrands.com/news-media/press-release/200/kontoor-brands-completes-acquisition-of-helly-hansen) [39](https://app.finbar.com/go?id=P14086538)
[36](https://app.finbar.com/go?id=P180602075)[37](https://app.finbar.com/go?id=P180601660)[39](https://app.finbar.com/go?id=P14086538)[32](https://www.lee.com/about/history.html)[33](https://www.wrangler.com/history.html)[34](https://www.kontoorbrands.com/investors/news-events/press-releases/detail/13/vf-corporation-announces-intention-to-create-two)[35](https://www.vfc.com/news/press-release/1671/vf-corporation-announces-company-name-for-jeanswear)[38](https://www.kontoorbrands.com/news-media/press-release/200/kontoor-brands-completes-acquisition-of-helly-hansen)

## Sources

1. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P41964644)
2. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P113433307)
3. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P33211932)
4. [www.kontoorbrands.com](https://www.kontoorbrands.com/about/purpose-mission-values)
5. [Kontoor Brands, Inc. — Press release (2025 Y)](https://app.finbar.com/go?id=T7069637)
6. [www.kontoorbrands.com](https://www.kontoorbrands.com/investors)
7. [Kontoor Brands, Inc. — Press release (2026 Q 2)](https://app.finbar.com/go?id=P155864895)
8. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P6786344)
9. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P71028309)
10. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P82579747)
11. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P100265810)
12. [Kontoor Brands, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P155864478)
13. [www.hellyhansen.com](https://www.hellyhansen.com/hellytech)
14. [www.hellyhansen.com](https://www.hellyhansen.com/lifa)
15. [www.hellyhansen.com](https://www.hellyhansen.com/lifa-infinity-pro)
16. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P23204509)
17. [www.wrangler.com](https://www.wrangler.com/collections/atg-by-wrangler.html)
18. [www.wrangler.com](https://www.wrangler.com/shop/wrangler-atg-mens-wyoming-trail-jogger-NS715.html)
19. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T576937)
20. [Kontoor Brands, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P155864480)
21. [Kontoor Brands, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P155864686)
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23. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P33564653)
24. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T2531632)
25. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P45063911)
26. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P71345055)
27. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P84683595)
28. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T3852804)
29. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T14015765)
30. [Kontoor Brands, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P155864479)
31. [Kontoor Brands, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=T17967830)
32. [www.lee.com](https://www.lee.com/about/history.html)
33. [www.wrangler.com](https://www.wrangler.com/history.html)
34. [www.kontoorbrands.com](https://www.kontoorbrands.com/investors/news-events/press-releases/detail/13/vf-corporation-announces-intention-to-create-two)
35. [www.vfc.com](https://www.vfc.com/news/press-release/1671/vf-corporation-announces-company-name-for-jeanswear)
36. [Kontoor Brands, Inc. — Full financial report (2019 Y)](https://app.finbar.com/go?id=P180602075)
37. [Kontoor Brands, Inc. — Full financial report (2019 Y)](https://app.finbar.com/go?id=P180601660)
38. [www.kontoorbrands.com](https://www.kontoorbrands.com/news-media/press-release/200/kontoor-brands-completes-acquisition-of-helly-hansen)
39. [Kontoor Brands, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P14086538)

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