{
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  "organisationId": "O-4b28e177f29c4b48af5a69e819f75e08",
  "slug": "kellanova",
  "name": "KELLANOVA",
  "updatedAt": "2026-09-28T11:50:14.514728Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "Kellanova is a global food company focused on snacks and convenience foods, including crackers, savory snacks, toaster pastries, bars, ready-to-eat cereal, frozen waffles, plant-based foods and noodles. Its brands include Pringles, Cheez-It, Pop-Tarts, RXBAR, Eggo and MorningStar Farms. Formerly Kellogg Company, it took the Kellanova name after separating its North American cereal business in 2023; Mars acquired Kellanova in 2025. [P49951839][P37612716][https://newsroom.kellanova.com/2023-10-02-KELLANOVA,-FORMERLY-KELLOGG-COMPANY,-ANNOUNCES-COMPLETION-OF-THE-SEPARATION-OF-ITS-NORTH-AMERICAN-CEREAL-BUSINESS][https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kellanova]\n\nKellanova describes its purpose as creating better days and “a place at the table for everyone” through its food brands, and its vision as becoming the world’s best snacks-led powerhouse. It manufactures products in 20 countries and markets them in more than 180 countries, with operations spanning North America, Europe, Latin America, Asia, the Middle East and Africa. It reported $12.7 billion in 2024 net sales, and its careers site describes a workforce of more than 23,000 people worldwide. [P70157040][P12952750][https://www.sec.gov/Archives/edgar/data/55067/000162828025007118/k-20241228.htm][https://www.kellanova.com/us/en/our-careers.html]\n[P49951839][P37612716][P70157040][P12952750][T13501260][https://newsroom.kellanova.com/2023-10-02-KELLANOVA,-FORMERLY-KELLOGG-COMPANY,-ANNOUNCES-COMPLETION-OF-THE-SEPARATION-OF-ITS-NORTH-AMERICAN-CEREAL-BUSINESS][https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kellanova][https://www.sec.gov/Archives/edgar/data/55067/000162828025007118/k-20241228.htm][https://www.kellanova.com/us/en/our-careers.html]",
      "updatedAt": "2026-09-28T11:50:14.514728Z"
    },
    {
      "type": "PRODUCTS",
      "text": "Kellanova’s products span savory snacks, crackers, toaster pastries, cereal bars, international cereals and noodles, and North American frozen foods. Pringles are stackable potato crisps sold in a can; Cheez-It is a line of baked cheese crackers. Other snack brands include Pop-Tarts toaster pastries, Rice Krispies Treats marshmallow-and-puffed-rice snacks, RXBAR protein bars, and Nutri-Grain fruit-filled breakfast bars. [P121982459][P55380294][https://www.kellanovaus.com/us/en/brands/pringles/pringles-the-original-product.html][https://www.kellanovaus.com/us/en/brands/cheez-it.html][https://www.kellanovaus.com/us/en/brands/nutri-grain.html]\n\nIts frozen-food brands include Eggo waffles and other frozen breakfast products and MorningStar Farms meat alternatives. The portfolio also includes Special K bars, cereal brands such as Coco Pops, Frosties and Choco Krispis in international markets, and Kellogg’s-branded noodles in Africa. Kellanova does not report the share of sales attributable to each product category. [P55380294][P44486314][P121982459][https://www.kellanovaus.com/us/en/brands/eggo.html]\n[P121982459][P55380294][P44486314][https://www.kellanovaus.com/us/en/brands/pringles/pringles-the-original-product.html][https://www.kellanovaus.com/us/en/brands/cheez-it.html][https://www.kellanovaus.com/us/en/brands/nutri-grain.html][https://www.kellanovaus.com/us/en/brands/eggo.html]",
      "updatedAt": "2026-09-28T11:50:14.514728Z"
    },
    {
      "type": "GEOGRAPHY",
      "text": "Kellanova organizes its business into North America, Europe, Latin America, and Asia Middle East Africa (AMEA). North America includes the United States and Canada; Latin America includes Mexico, Central America, and South America; and AMEA covers Africa, the Middle East, Australia, and other Asian and Pacific markets. [P40068354] In 2024, North America generated $6.58 billion in net sales, or approximately 52% of consolidated sales; Europe generated $2.50 billion (20%); Latin America $1.26 billion (10%); and AMEA $2.41 billion (19%). The percentages are rounded, and the regional figures precede a small corporate adjustment. [T13501260]\n\nKellanova is headquartered in Chicago, with corporate offices and principal research and development facilities in Battle Creek, Michigan. [P107496307][P82460115] It reported manufacturing locations in ten U.S. states and 19 other countries, including Mexico, Brazil, Great Britain, Poland, India, South Africa, and Australia. [P91471204] Its products were manufactured in 20 countries and marketed in more than 180 countries as of February 2025. [P12952750]\n[P40068354][T13501260][T13501260][T13501260][T13501260][T13501260][T13501260][P107496307][P82460115][P91471204][P12952750]",
      "updatedAt": "2026-09-28T11:50:14.514728Z"
    },
    {
      "type": "SEGMENTS",
      "text": "Kellanova reports four geographic business segments. North America covers the United States and Canada; Europe covers European countries; Latin America covers Central and South America, including Mexico; and AMEA covers Africa, the Middle East, Australia, and other Asian and Pacific markets. Each segment sells a mix of snacks, cereal, frozen foods, noodles, and other foods, rather than representing a single product line. [P57564830]\n\nBased on 2024 reported net sales, North America contributed approximately 52% of consolidated sales ($6.58 billion), Europe 20% ($2.50 billion), Latin America 10% ($1.26 billion), and AMEA 19% ($2.41 billion). Percentages are rounded; a small corporate adjustment reconciles segment sales to the consolidated total. [T13501260]\n[P57564830][T13501260][T13501260][T13501260][T13501260][T13501260]",
      "updatedAt": "2026-09-28T11:50:14.514728Z"
    },
    {
      "type": "HISTORY",
      "text": "Kellanova traces its origins to the Battle Creek Toasted Corn Flake Company, founded by W.K. Kellogg in Battle Creek, Michigan, in 1906. Kellogg’s Corn Flakes reached Canada in 1914, an early step in the company’s international expansion. The business later broadened beyond cereal, introducing Pop-Tarts nationally in 1965. [https://newsroom.kellanova.com/2022-02-22-Kellogg-Chairman-CEO-The-top-5-leadership-lessons-from-a-116-year-old-company][https://www.wkkellogg.ca/en/who-we-are/our-story][https://newsroom.kellanova.com/2024-01-05-A-Pop-Tarts-legend-visits-our-Grand-Rapids-plant]\n\nAcquisitions made snacks a larger part of the business: Kellogg acquired Keebler in 2001 and Pringles in 2012. In October 2023, Kellogg separated its North American cereal business as WK Kellogg Co; the remaining business adopted the Kellanova name. Mars completed its acquisition of Kellanova in December 2025. [https://www.mars.com/sites/g/files/dfsbuz106/files/2024-08/Kellanova%20Timeline%20%288.13.24%29.pdf][https://www.sec.gov/Archives/edgar/data/55067/000119312512255118/d361492dex991.htm][https://newsroom.kellanova.com/2023-10-02-KELLANOVA,-FORMERLY-KELLOGG-COMPANY,-ANNOUNCES-COMPLETION-OF-THE-SEPARATION-OF-ITS-NORTH-AMERICAN-CEREAL-BUSINESS][https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kellanova]\n[https://newsroom.kellanova.com/2022-02-22-Kellogg-Chairman-CEO-The-top-5-leadership-lessons-from-a-116-year-old-company][https://www.wkkellogg.ca/en/who-we-are/our-story][https://newsroom.kellanova.com/2024-01-05-A-Pop-Tarts-legend-visits-our-Grand-Rapids-plant][https://www.mars.com/sites/g/files/dfsbuz106/files/2024-08/Kellanova%20Timeline%20%288.13.24%29.pdf][https://www.sec.gov/Archives/edgar/data/55067/000119312512255118/d361492dex991.htm][https://newsroom.kellanova.com/2023-10-02-KELLANOVA,-FORMERLY-KELLOGG-COMPANY,-ANNOUNCES-COMPLETION-OF-THE-SEPARATION-OF-ITS-NORTH-AMERICAN-CEREAL-BUSINESS][https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kellanova]",
      "updatedAt": "2026-09-28T11:50:14.514728Z"
    }
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