{ "schemaVersion": 1, "organisationId": "O-b4af83837bf2428b80ce6edf871ff727", "slug": "julius-baer-grp", "name": "JULIUS BAER GRP", "updatedAt": "2026-03-19T23:41:20.889461Z", "sections": [ { "type": "OVERVIEW", "text": "Julius Baer Group is a Swiss private banking and wealth management group headquartered in Zurich. It focuses exclusively on wealth management, providing personal advice and related services to private clients worldwide, with a particular emphasis on high-net-worth and ultra-high-net-worth clients as well as intermediaries and family offices.[P-3b3fc825d8aa4cb0a20110c472979760][P-b9f43e9906b14b31ae2c0e83baa9b702] Its business is built around client advisory relationships, and its revenue base primarily includes commissions for servicing and advising wealth management clients together with net interest income on financial instruments.[P-915799a2e8794a1e86a1a2636a871977] The group’s stated purpose is “creating value beyond wealth,” and it frames its strategy around client experience, sector reputation, and sustainable profitable growth.[P-b9f43e9906b14b31ae2c0e83baa9b702][P-96aa32d5580d421ab031da609b1c4833]\n\nGeographically, Julius Baer operates primarily in Switzerland, Europe, Asia, and South America, with Asia described as its second home market.[P-915799a2e8794a1e86a1a2636a871977][P-cda0a0ba39ad4471b2f51782f5a3d931] The group has a presence in around 25 countries and 60 locations worldwide, making it a sizeable international wealth management franchise.[P-cda0a0ba39ad4471b2f51782f5a3d931] In 2024, it reported operating income of CHF 3,860.9 million, assets under management of CHF 497.4 billion, and 7,595 employees.[T-4d144b351726477a98a2e23465662b2a]\n[P-3b3fc825d8aa4cb0a20110c472979760][P-b9f43e9906b14b31ae2c0e83baa9b702][P-915799a2e8794a1e86a1a2636a871977][P-96aa32d5580d421ab031da609b1c4833][P-cda0a0ba39ad4471b2f51782f5a3d931][T-4d144b351726477a98a2e23465662b2a]", "updatedAt": "2026-03-19T23:41:20.889461Z" }, { "type": "PRODUCTS", "text": "Julius Baer’s client offering centers on investment mandates, advisory, and proprietary investment products. Its assets under management include portfolios for which it provides discretionary or advisory asset management services, while “assets with discretionary mandate” are those for which the group makes the investment decisions; it also offers investment products and solutions developed by the group and serviced on an ongoing basis.[P-77e47291f0be4996897c92f771a4f2d0][P-f4024f02cfd54b51a1bc3765a89f5c3d] In 2024 it said clients could choose discretionary mandates or invest in in-house managed funds, and it expanded the suite with the Julius Baer Equity Global Excellence Mid Cap Fund and access to an open-ended evergreen private equity fund invested in a diversified portfolio managed by a global private equity firm.[P-53c278346f4d41aebe645f5878ac3161] Julius Baer also rolled out its “360 Planning” advisory model in Switzerland, combining a personalised roadmap with Front Wealth Planners focused on areas such as retirement planning, estate planning, and real estate.[P-f55f1681e3514132bbbb410a11bb94f8]\n\nThe group’s financing products are centered on Lombard and mortgage lending, which it described as traditional areas of focus within wealth financing.[P-d72b4b94fe864782a05c40c3a4346e73] Its mortgage offering is aimed at wealth management clients in Switzerland and a limited number of international locations; pledged properties are individually assessed using factor models or internal and external appraisers, maximum mortgage amounts depend on the property and client profile, a financial sustainability assessment is performed before origination, and additional securities collateral may also be required.[P-24e58296d2a140b8bbd5b9c0c5abe348] Julius Baer also issues structured notes to wealth management clients for investment purposes, including notes whose redemption value is linked to stock prices, indices, currencies, or other assets, as well as a limited number of structured notes intended to be fully invested in private equity; until fully deployed, the uninvested portion may be held in money market funds, short-term debt funds, or cash.[P-8eb018e263bc4e658517d8171e937c5d][P-da9128db7d914a4c803ce32b8d85fac2]\n\nAdditional service lines include custody and asset servicing, where assets under custody are held for transactional, safekeeping, custody, or administrative purposes and may include analysis, reporting, and securities lending and borrowing services.[P-9b0343bb7a934cd3b9b918fdb712c596] On the digital side, Julius Baer said it added new trading and investment tools, expanded reporting capabilities, and personalised notification systems.[P-bc81993043754a0584420b687b178487] It also markets responsible wealth management products and solutions spanning sustainable investing, impact investing, and philanthropy services, alongside sustainability reporting for client portfolios.[P-b6cc1f10cf234e028ce9240b090db855]\n[P-77e47291f0be4996897c92f771a4f2d0][P-f4024f02cfd54b51a1bc3765a89f5c3d][P-53c278346f4d41aebe645f5878ac3161][P-f55f1681e3514132bbbb410a11bb94f8][P-d72b4b94fe864782a05c40c3a4346e73][P-24e58296d2a140b8bbd5b9c0c5abe348][P-8eb018e263bc4e658517d8171e937c5d][P-da9128db7d914a4c803ce32b8d85fac2][P-9b0343bb7a934cd3b9b918fdb712c596][P-bc81993043754a0584420b687b178487][P-b6cc1f10cf234e028ce9240b090db855]", "updatedAt": "2026-03-19T23:41:20.889461Z" }, { "type": "GEOGRAPHY", "text": "Julius Baer Group is headquartered in Zurich and describes Asia as its second home market; it says it is present in around 25 countries and 60 locations worldwide. Its management structure also reflects four broad geographic regions: Switzerland & Europe, Americas & Iberia, Emerging Markets, and Asia. [P-cda0a0ba39ad4471b2f51782f5a3d931][T-59e4c7a6baad4d1dab3e6d493e268683]\n\nIts footprint is dense in Switzerland, where locations include Zurich, Geneva, Lausanne, Lugano, Basel, Lucerne, Berne, St. Gallen, St. Moritz, Sion, Crans VS, and Verbier, and it also has a broad European network including London, Dublin, Frankfurt, Munich, Berlin, Milan, Luxembourg, Monaco, Madrid, Barcelona, and Guernsey. Outside Europe, disclosed locations include Dubai, Doha, Manama, Tel Aviv, Mumbai, Bangkok, Hong Kong, Shanghai, Singapore, Tokyo, Mexico City, Bogotá, Santiago de Chile, Montevideo, Johannesburg, and Brazilian offices in Belo Horizonte, São Paulo, and Rio de Janeiro; the group also notes additional advisory locations in Bengaluru, Chennai, Hyderabad, Kolkata, New Delhi, and Pune. [P-6ed40f513d38491baa882d5f2fa1d683][P-b13140e95e554e969d759af372a32135][P-e87428dbd3264f31872413474225d7fd][P-bdf7aaf95a254c7487283ef85b83332c] The map legend distinguishes head office, booking centres, and other locations. [P-c8410b695695433fb9b08e635fbf41e7][P-cb12daaa914d44c3b6b0f54b3b8c4010][P-26a007a61053465bb45f47fe10ab6b29] The group reported 7,595 FTEs in 2024, and an earlier disclosed employee split showed 3,884 employees in Switzerland and 3,542 abroad. [P-0cd68adbbd5f4c348dc7a584aaf000ae][P-a4bd1423a6084590acd49cd4d21ed371]\n\nFor geographic financial disclosure, Julius Baer states that its regional figures are based on the domicile of reporting companies and do not reflect how the group is managed. [P-b1108b2502c9452b843f51a49e777bc0] On that basis, 2024 operating income was CHF 2,144 million in Switzerland, CHF 813 million in Europe excluding Switzerland, CHF 51 million in the Americas, and CHF 1,060 million in Asia and other countries, versus total operating income of CHF 3,861 million. [T-d09cc415db5d422a8e7609f1e1f5cd76] By client domicile, assets under management were split 14% Switzerland, 29% Western Europe, 31% Asia, and 26% Other, with “Other” including Latin America, the Middle East, and Central and Eastern Europe. [P-20d1b9faacd1409db62ce9f1f2aa0f95][P-604d19e9c46546fa999cc778f52443d0]\n[P-cda0a0ba39ad4471b2f51782f5a3d931][T-59e4c7a6baad4d1dab3e6d493e268683][P-6ed40f513d38491baa882d5f2fa1d683][P-b13140e95e554e969d759af372a32135][P-e87428dbd3264f31872413474225d7fd][P-bdf7aaf95a254c7487283ef85b83332c][P-c8410b695695433fb9b08e635fbf41e7][P-cb12daaa914d44c3b6b0f54b3b8c4010][P-26a007a61053465bb45f47fe10ab6b29][P-0cd68adbbd5f4c348dc7a584aaf000ae][P-a4bd1423a6084590acd49cd4d21ed371][P-b1108b2502c9452b843f51a49e777bc0][T-d09cc415db5d422a8e7609f1e1f5cd76][P-20d1b9faacd1409db62ce9f1f2aa0f95][P-604d19e9c46546fa999cc778f52443d0]", "updatedAt": "2026-03-19T23:41:20.889461Z" }, { "type": "SEGMENTS", "text": "Julius Baer reports a single official operating/reportable segment: wealth management. The group states that it “engages exclusively in wealth management activities,” primarily in Switzerland, Europe, Asia, and South America, with supporting functions serving that core business; revenues from these activities mainly comprise commissions for servicing and advising wealth management clients plus net interest income on financial instruments. The wealth-management offering is described as a holistic advisory model covering wealth planning, investing, and financing, with lending focused on collateralised Lombard loans and mortgages for wealth-management clients. [P-915799a2e8794a1e86a1a2636a871977][P-67d8e4294deb4904a9bb3fe3ac931036][P-bb03df9cd88d499ba5b202d71e8083e4]\n\nIn its segment note, Julius Baer says the group “consists of a single reportable segment” and therefore does not disclose separate segment information. On that basis, wealth management accounts for effectively 100% of reported segment activity. As a secondary disclosed breakdown rather than an operating-segment split, the group shows assets under management by client domicile at year-end 2024 as Asia 31%, Western Europe 29%, Other 26%, and Switzerland 14%; “Other” includes Latin America, the Middle East, and CEE, while Asia excludes the Middle East. [P-d1c05de09a1a440aaa2c884c43916a82][P-a358ba8de779455381b5219d9811cf22][P-0aaa1f9305b4438eaddbf84ff4e2181c][P-5247dca4094744d8bb6443e7c9705220]\n[P-915799a2e8794a1e86a1a2636a871977][P-67d8e4294deb4904a9bb3fe3ac931036][P-bb03df9cd88d499ba5b202d71e8083e4][P-d1c05de09a1a440aaa2c884c43916a82][P-a358ba8de779455381b5219d9811cf22][P-0aaa1f9305b4438eaddbf84ff4e2181c][P-5247dca4094744d8bb6443e7c9705220]", "updatedAt": "2026-03-19T23:41:20.889461Z" }, { "type": "HISTORY", "text": "Julius Baer traces its origins to 1886, when Julius Baer bought into the Zurich money-change house Hirschhorn & Grob after moving to Switzerland. He acquired the firm outright in 1901 and renamed it Julius Baer, establishing the bank under his own name. The company later identifies 1940 as the start of its international expansion, marking the beginning of its development beyond its Swiss base [https://www.juliusbaer.com/en/insights/company-insights/behind-the-scenes/the-history-of-julius-baer/][https://www.juliusbaer.com/en/about-us/our-company/history/].\n\nA major phase of expansion came in 2005, when Julius Baer acquired three private banks from UBS, broadening its private-banking franchise [https://www.juliusbaer.com/en/about-us/our-company/history/]. In 2009, after a strategic review, the group separated its private banking and asset management activities into two independently listed companies, Julius Baer Group Ltd. and GAM Holding Ltd., with trading as separate entities beginning on 1 October 2009 [https://www.juliusbaer.com/sg/en/news/julius-baer-to-separate-its-private-banking-and-asset-management-businesses-into-two-independently-l/][https://www.juliusbaer.com/sg/en/news/julius-baer-holding-ltd-confirms-timetable-for-upcoming-separation/].\n\nAnother significant milestone followed in 2012, when Julius Baer agreed to acquire Merrill Lynch’s international wealth management business outside the United States. The principal completion took place on 1 February 2013, and the legal merger of Merrill Lynch Bank (Suisse) S.A. into Bank Julius Baer & Co. Ltd. was completed on 31 May 2013, consolidating one of the group’s most important modern expansions [P-8cd770b1f6d34f3c80cc088eb475f464][https://www.juliusbaer.com/en/media/news-portal/legal-merger-of-merrill-lynch-bank-suisse-sa-and-bank-julius-baer-co-ltd-completed/].\n[P-8cd770b1f6d34f3c80cc088eb475f464][https://www.juliusbaer.com/en/insights/company-insights/behind-the-scenes/the-history-of-julius-baer/][https://www.juliusbaer.com/en/about-us/our-company/history/][https://www.juliusbaer.com/sg/en/news/julius-baer-to-separate-its-private-banking-and-asset-management-businesses-into-two-independently-l/][https://www.juliusbaer.com/sg/en/news/julius-baer-holding-ltd-confirms-timetable-for-upcoming-separation/][https://www.juliusbaer.com/en/media/news-portal/legal-merger-of-merrill-lynch-bank-suisse-sa-and-bank-julius-baer-co-ltd-completed/]", "updatedAt": "2026-03-19T23:41:20.889461Z" } ], "sources": [ { "id": "P-3b3fc825d8aa4cb0a20110c472979760", "href": 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