# INTUIT INC.

Summary updated: 2026-03-19T00:52:17.7515Z
Canonical: https://finbar.com/research/companies/intuit

## Overview

Intuit Inc. is a global financial technology company that provides software and services for consumer tax preparation, small and mid-market business management, personal finance, and professional tax work. Its mission is to "power prosperity around the world," and it describes its operating model as a global AI-driven expert platform. The company’s major product brands include TurboTax for tax filing, QuickBooks for business finance and operations, Credit Karma for consumer financial management and recommendations, and Mailchimp for marketing automation and customer engagement. [1](https://app.finbar.com/go?id=P-16dc5447745e438b949fb85371cacaff)[2](https://app.finbar.com/go?id=P-f482c5468f44415fbba8aebe267b4fa1)[3](https://app.finbar.com/go?id=P-5ad0628b2e3b42c2b8e793f84f666c7a)

Intuit operates primarily in the United States, with consumer and professional tax offerings centered on the U.S. and Canada, while its business software offerings serve customers around the world; international revenue represented about 8% of consolidated revenue in fiscal 2024. The company is headquartered in Mountain View, California, generated $16.285 billion of net revenue in fiscal 2024, and had approximately 18,800 employees in 8 countries as of July 31, 2024, plus seasonal staff during tax season. [3](https://app.finbar.com/go?id=P-5ad0628b2e3b42c2b8e793f84f666c7a)[4](https://app.finbar.com/go?id=P-945b080f1dbd4fcbbefbf12e28cb4551)[5](https://app.finbar.com/go?id=P-1f077e0acd704cbdab1a1a32def08d8f)[6](https://app.finbar.com/go?id=T-10a9b682ad74413286a08429aab17feb)[7](https://app.finbar.com/go?id=P-7335b4278e9441aba07b01ebc4f1d1aa)
[1](https://app.finbar.com/go?id=P-16dc5447745e438b949fb85371cacaff)[2](https://app.finbar.com/go?id=P-f482c5468f44415fbba8aebe267b4fa1)[3](https://app.finbar.com/go?id=P-5ad0628b2e3b42c2b8e793f84f666c7a)[4](https://app.finbar.com/go?id=P-945b080f1dbd4fcbbefbf12e28cb4551)[5](https://app.finbar.com/go?id=P-1f077e0acd704cbdab1a1a32def08d8f)[6](https://app.finbar.com/go?id=T-10a9b682ad74413286a08429aab17feb)[7](https://app.finbar.com/go?id=P-7335b4278e9441aba07b01ebc4f1d1aa)

## Products & services

Intuit’s core product suite includes QuickBooks Online, an accounting and tax-compliance application that lets businesses track income and expenses, create and send invoices and estimates, manage and pay bills, review financial reports, and connect third-party online and mobile apps through an open platform.[8](https://app.finbar.com/go?id=P-f58ca67be43445ca86238ce6ffff58b6) The QuickBooks line also includes tiered online versions such as Simple Start, Essentials, Plus, and QuickBooks Online Advanced for mid-market businesses with 10 to 100 employees, as well as QuickBooks Self-Employed and QuickBooks Solopreneur for independent workers.[9](https://app.finbar.com/go?id=P-989f783867fe49eea1a170b589ea51b6) Desktop offerings remain part of the portfolio; QuickBooks Enterprise is available by download or as a hosted solution and includes industry-specific reports and features for contractor, manufacturing and wholesale, nonprofit, and retail customers.[10](https://app.finbar.com/go?id=P-aad958d619cd42df890c3c839b0aa52a) Related business services include online and desktop payroll with automated tax payments and filings, time tracking with project planning, job costing and billable-hour tools, merchant acquiring for credit cards, debit cards, Apple Pay and ACH, online bill pay, QuickBooks Checking with physical and virtual debit cards and no-fee instant deposit, and financing products that can use QuickBooks data in qualification workflows.[11](https://app.finbar.com/go?id=P-f010d1407e014f97b4ef269543f4dc55)[12](https://app.finbar.com/go?id=P-0c38edddc15248a3b64c7243e5e695b2)[13](https://app.finbar.com/go?id=P-e32497c97a1440f4b53cb308efe2419b)[14](https://app.finbar.com/go?id=P-57fbb0a13c1d48f9b2e5b32327697ee4)[15](https://app.finbar.com/go?id=P-74d9542c4152472280036c37053de2cf) Mailchimp adds marketing products, including email and other campaign tools for email, social media, SMS, landing pages, ads, and websites, and Intuit describes it as including marketing automation and customer relationship management.[16](https://app.finbar.com/go?id=P-8315af85544d480cbe3f660413493382)[17](https://app.finbar.com/go?id=P-4a194f93d37c4a3d979204ff3581004d) In fiscal 2024, Intuit’s Small Business & Self-Employed segment accounted for 59% of company revenue; within that segment, QuickBooks Online Accounting generated $3.379 billion, Online Services $3.513 billion, and QuickBooks Desktop Accounting $1.389 billion.[18](https://app.finbar.com/go?id=T-500ad6914e344d78b05986e259fd37e7)[19](https://app.finbar.com/go?id=T-1ccc2884e0304d849f2be2625f755d45)

TurboTax is Intuit’s consumer tax-preparation line, offered in online and desktop versions in the U.S. and Canada and designed to handle returns ranging from simple filings to itemized deductions, investments, rental property, and small business taxes.[20](https://app.finbar.com/go?id=P-fe947ffb41fa44e3979e140d56eb957e) It includes TurboTax Live for professional tax advice, TurboTax Live Full Service for preparer-led filing, electronic filing, audit defense and audit support, and distribution through the websites and mobile apps of financial institutions, retailers, and other online merchants.[20](https://app.finbar.com/go?id=P-fe947ffb41fa44e3979e140d56eb957e) In fiscal 2024, the Consumer segment represented 27% of total revenue, with $4.214 billion of service revenue and $231 million of product and other revenue.[18](https://app.finbar.com/go?id=T-500ad6914e344d78b05986e259fd37e7)[21](https://app.finbar.com/go?id=T-db8500bf20dc480dabd46ae8cfa4cee9)

Credit Karma is a consumer financial platform that provides credit scores and reports, credit and identity monitoring, dispute tools, net-worth tools, personalized recommendations for credit card, loan, and insurance products, and Credit Karma Money online savings and checking accounts through a bank partner.[22](https://app.finbar.com/go?id=P-a0514e0a8f214b9080491d0b05440acb) For tax professionals, Intuit’s ProTax products include Lacerte, ProSeries, ProConnect Tax Online, ProFile, and ProTax Online; these applications support electronic filing across consumer, small business, and commercial returns, and ProConnect Tax Online is cloud-based and integrated with QuickBooks Online.[23](https://app.finbar.com/go?id=P-7617b6dcd9b14eecbf11927b41a9e625) In fiscal 2024, Credit Karma generated $1.708 billion and ProTax $599 million, equal to 10% and 4% of total revenue, respectively.[24](https://app.finbar.com/go?id=T-056b57310ca6440f9f6821af419450db)[25](https://app.finbar.com/go?id=T-d9fc8c85a1f74142834bbe1218c95bc0)[18](https://app.finbar.com/go?id=T-500ad6914e344d78b05986e259fd37e7)
[8](https://app.finbar.com/go?id=P-f58ca67be43445ca86238ce6ffff58b6)[9](https://app.finbar.com/go?id=P-989f783867fe49eea1a170b589ea51b6)[10](https://app.finbar.com/go?id=P-aad958d619cd42df890c3c839b0aa52a)[11](https://app.finbar.com/go?id=P-f010d1407e014f97b4ef269543f4dc55)[12](https://app.finbar.com/go?id=P-0c38edddc15248a3b64c7243e5e695b2)[13](https://app.finbar.com/go?id=P-e32497c97a1440f4b53cb308efe2419b)[14](https://app.finbar.com/go?id=P-57fbb0a13c1d48f9b2e5b32327697ee4)[15](https://app.finbar.com/go?id=P-74d9542c4152472280036c37053de2cf)[16](https://app.finbar.com/go?id=P-8315af85544d480cbe3f660413493382)[17](https://app.finbar.com/go?id=P-4a194f93d37c4a3d979204ff3581004d)[18](https://app.finbar.com/go?id=T-500ad6914e344d78b05986e259fd37e7)[19](https://app.finbar.com/go?id=T-1ccc2884e0304d849f2be2625f755d45)[20](https://app.finbar.com/go?id=P-fe947ffb41fa44e3979e140d56eb957e)[21](https://app.finbar.com/go?id=T-db8500bf20dc480dabd46ae8cfa4cee9)[22](https://app.finbar.com/go?id=P-a0514e0a8f214b9080491d0b05440acb)[23](https://app.finbar.com/go?id=P-7617b6dcd9b14eecbf11927b41a9e625)[24](https://app.finbar.com/go?id=T-056b57310ca6440f9f6821af419450db)[25](https://app.finbar.com/go?id=T-d9fc8c85a1f74142834bbe1218c95bc0)

## Geographic presence

Intuit’s operations and sales are centered in the United States: the company says all of its segments operate primarily in the U.S. and sell primarily to customers in the U.S. [26](https://app.finbar.com/go?id=P-7f22fa9b571d412490b681d219e18b29) International net revenue represented about 8% of consolidated total net revenue in each of fiscal 2025, 2024, and 2023, indicating that the business remains predominantly domestic by sales. [27](https://app.finbar.com/go?id=P-4706bb662a4345e69fc3aab168cd9671)

Its principal executive offices are in Mountain View, California, and it identifies other principal locations in Oakland, California for the Credit Karma segment and Plano, Texas for the ProTax segment. [28](https://app.finbar.com/go?id=P-58ea0fdb3d504a11864e3f1cc72cc613)[29](https://app.finbar.com/go?id=P-595dceca763d4a7492a640001fe10db2) Beyond the U.S., Intuit says it leases or owns facilities in Canada, Israel, the United Kingdom, Australia, and other locations. [30](https://app.finbar.com/go?id=P-ab92d6a868744184b48ee2d0d6709e7a) As of July 31, 2025, the company had approximately 18,200 employees across seven countries. [31](https://app.finbar.com/go?id=P-42d2b99e19294b5ea7293011495022ab)
[26](https://app.finbar.com/go?id=P-7f22fa9b571d412490b681d219e18b29)[27](https://app.finbar.com/go?id=P-4706bb662a4345e69fc3aab168cd9671)[28](https://app.finbar.com/go?id=P-58ea0fdb3d504a11864e3f1cc72cc613)[29](https://app.finbar.com/go?id=P-595dceca763d4a7492a640001fe10db2)[30](https://app.finbar.com/go?id=P-ab92d6a868744184b48ee2d0d6709e7a)[31](https://app.finbar.com/go?id=P-42d2b99e19294b5ea7293011495022ab)

## Business segments

Intuit reports four official reportable segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProTax [32](https://app.finbar.com/go?id=P-0dea28f7c8a14b0b95e46725b5c82ac0). Small Business & Self-Employed serves small and mid-market businesses, the self-employed, and the accounting professionals who advise them, with offerings spanning QuickBooks, payroll and workforce tools, payment processing and checking, bill pay and capital products, Mailchimp marketing automation and CRM, and advisory services such as QuickBooks Live and ProAdvisor [33](https://app.finbar.com/go?id=P-952848b0126c4385a86c3106f151b141)[34](https://app.finbar.com/go?id=P-1e32f389114643f2a8bd60f84a179696)[35](https://app.finbar.com/go?id=P-f0a737e335c1476db7d71d2ca16b3edb)[36](https://app.finbar.com/go?id=P-f5022692d2a746f48189643c0cb7666b)[37](https://app.finbar.com/go?id=P-bb62faffc35e431c9986009239bcb901)[38](https://app.finbar.com/go?id=P-9884294a1b9b4fefa4622d886ae4fca4)[39](https://app.finbar.com/go?id=P-da657429281440abbfb7762cd89ebb8f)[40](https://app.finbar.com/go?id=P-d9d2510f2b6242629eced69f7c0b3891)[41](https://app.finbar.com/go?id=P-1d5d54e4ea2f4e259f649f0b26b71019)[42](https://app.finbar.com/go?id=P-2ee8099e1e1b41468c20a3a577147e21). Consumer is Intuit’s consumer tax-preparation segment, centered on do-it-yourself and assisted TurboTax offerings in the U.S. and Canada [20](https://app.finbar.com/go?id=P-fe947ffb41fa44e3979e140d56eb957e). Credit Karma is the personal-finance segment, focused on credit card, mortgage, auto loan, personal loan, and insurance recommendations, along with savings and checking accounts through a partner bank and tools for credit scores, monitoring, disputes, credit building, and net worth [22](https://app.finbar.com/go?id=P-a0514e0a8f214b9080491d0b05440acb). ProTax serves professional accountants in the U.S. and Canada through products including Lacerte, ProSeries, ProConnect Tax Online, ProFile, and ProTax Online [23](https://app.finbar.com/go?id=P-7617b6dcd9b14eecbf11927b41a9e625).

By revenue, Small Business & Self-Employed is the dominant segment, contributing about 59% of FY2024 net revenue ($9.533 billion), followed by Consumer at 27% ($4.445 billion), Credit Karma at 10% ($1.708 billion), and ProTax at 4% ($599 million) [18](https://app.finbar.com/go?id=T-500ad6914e344d78b05986e259fd37e7)[43](https://app.finbar.com/go?id=T-86cd01ab5ee94664a20324706fb74ba2).
[32](https://app.finbar.com/go?id=P-0dea28f7c8a14b0b95e46725b5c82ac0)[33](https://app.finbar.com/go?id=P-952848b0126c4385a86c3106f151b141)[34](https://app.finbar.com/go?id=P-1e32f389114643f2a8bd60f84a179696)[35](https://app.finbar.com/go?id=P-f0a737e335c1476db7d71d2ca16b3edb)[36](https://app.finbar.com/go?id=P-f5022692d2a746f48189643c0cb7666b)[37](https://app.finbar.com/go?id=P-bb62faffc35e431c9986009239bcb901)[38](https://app.finbar.com/go?id=P-9884294a1b9b4fefa4622d886ae4fca4)[39](https://app.finbar.com/go?id=P-da657429281440abbfb7762cd89ebb8f)[40](https://app.finbar.com/go?id=P-d9d2510f2b6242629eced69f7c0b3891)[41](https://app.finbar.com/go?id=P-1d5d54e4ea2f4e259f649f0b26b71019)[42](https://app.finbar.com/go?id=P-2ee8099e1e1b41468c20a3a577147e21)[20](https://app.finbar.com/go?id=P-fe947ffb41fa44e3979e140d56eb957e)[22](https://app.finbar.com/go?id=P-a0514e0a8f214b9080491d0b05440acb)[23](https://app.finbar.com/go?id=P-7617b6dcd9b14eecbf11927b41a9e625)[18](https://app.finbar.com/go?id=T-500ad6914e344d78b05986e259fd37e7)[43](https://app.finbar.com/go?id=T-86cd01ab5ee94664a20324706fb74ba2)

## Company history

Intuit was founded in 1983 by Scott Cook and Tom Proulx, and its early history centered on Quicken, which launched in 1984 as the company’s initial product; Intuit was incorporated in California in March 1984.[44](https://www.intuit.com/oidam/intuit/ic/en_us/content/intuit-fact-sheet-document-icom-20221121.pdf)[45](https://quicken.com/blog/this-is-quicken-at-40)[46](https://app.finbar.com/go?id=P-f5eceea98a8b4bd9be05b81c95ab9b52) It went public on March 12, 1993, and later that year agreed to buy ChipSoft, the maker of TurboTax, helping establish tax-preparation software as a major part of the business.[47](https://investors.intuit.com/company-information/faq)[48](https://www.upi.com/Archives/1993/09/02/Intuit-to-buy-ChipSoft-for-225-million/7842746942400/)

Intuit expanded beyond its original personal-finance roots over the following decades, including the acquisition of Mint.com in 2009.[49](https://investors.intuit.com/news-events/press-releases/detail/1005/intuit-completes-acquisition-of-mint-com) Leadership also shifted over time: Brad Smith served as president and chief executive officer from January 2008 through December 2018, and Sasan Goodarzi became president, chief executive officer, and a director in January 2019.[50](https://app.finbar.com/go?id=P-704462deef3a4bc4852cd0e2ef130a51)[51](https://app.finbar.com/go?id=P-6172f8932e60498186e7b139c151b80f)

The company later added major consumer-finance and marketing platforms through the acquisitions of Credit Karma, completed on December 3, 2020, and Mailchimp, completed on November 1, 2021.[52](https://app.finbar.com/go?id=P-16884021795e41d9ad762608bb56323f)[53](https://investors.intuit.com/news-events/press-releases/detail/154/intuit-completes-acquisition-of-mailchimp)
[46](https://app.finbar.com/go?id=P-f5eceea98a8b4bd9be05b81c95ab9b52)[50](https://app.finbar.com/go?id=P-704462deef3a4bc4852cd0e2ef130a51)[51](https://app.finbar.com/go?id=P-6172f8932e60498186e7b139c151b80f)[52](https://app.finbar.com/go?id=P-16884021795e41d9ad762608bb56323f)[44](https://www.intuit.com/oidam/intuit/ic/en_us/content/intuit-fact-sheet-document-icom-20221121.pdf)[45](https://quicken.com/blog/this-is-quicken-at-40)[47](https://investors.intuit.com/company-information/faq)[48](https://www.upi.com/Archives/1993/09/02/Intuit-to-buy-ChipSoft-for-225-million/7842746942400/)[49](https://investors.intuit.com/news-events/press-releases/detail/1005/intuit-completes-acquisition-of-mint-com)[53](https://investors.intuit.com/news-events/press-releases/detail/154/intuit-completes-acquisition-of-mailchimp)

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41. [INTUIT INC. — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-1d5d54e4ea2f4e259f649f0b26b71019)
42. [INTUIT INC. — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-2ee8099e1e1b41468c20a3a577147e21)
43. [INTUIT INC. — Full financial report (2024 Y)](https://app.finbar.com/go?id=T-86cd01ab5ee94664a20324706fb74ba2)
44. [www.intuit.com](https://www.intuit.com/oidam/intuit/ic/en_us/content/intuit-fact-sheet-document-icom-20221121.pdf)
45. [quicken.com](https://quicken.com/blog/this-is-quicken-at-40)
46. [INTUIT INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-f5eceea98a8b4bd9be05b81c95ab9b52)
47. [investors.intuit.com](https://investors.intuit.com/company-information/faq)
48. [www.upi.com](https://www.upi.com/Archives/1993/09/02/Intuit-to-buy-ChipSoft-for-225-million/7842746942400/)
49. [investors.intuit.com](https://investors.intuit.com/news-events/press-releases/detail/1005/intuit-completes-acquisition-of-mint-com)
50. [INTUIT INC. — Full financial report (2021 Y)](https://app.finbar.com/go?id=P-704462deef3a4bc4852cd0e2ef130a51)
51. [INTUIT INC. — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-6172f8932e60498186e7b139c151b80f)
52. [INTUIT INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-16884021795e41d9ad762608bb56323f)
53. [investors.intuit.com](https://investors.intuit.com/news-events/press-releases/detail/154/intuit-completes-acquisition-of-mailchimp)

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