{
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  "organisationId": "O-b4b4c9601a2448ffb0649f95e8493244",
  "slug": "heineken",
  "name": "HEINEKEN",
  "updatedAt": "2026-03-19T19:52:36.842267Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "HEINEKEN is a global brewer in the alcoholic beverages sector, focused primarily on beer while also participating in cider, low- and no-alcohol beverages, and brewed soft drinks.[P-31a41378c67d4856b28d2e17c03bb92c][P-be7568168ed54e6183abc08c27ccbbd8] The company describes itself as the world’s most international brewer and operates in more than 70 countries, with a portfolio of more than 340 beers and ciders spanning international, regional, local and specialty brands.[P-c18ea9801d9b4ca596c0668feddd24a3][P-706c8f71711d4ef8abccce7b6bee58b1] Its brands are enjoyed in 190 countries, underscoring a broad global footprint across developed and emerging markets.[P-13cc8b5770054cbc967952eecc0516ed]\n\nHEINEKEN’s stated purpose is “Brewing the joy of true togetherness to inspire a better world,” and it frames its mission around winning the hearts of consumers by shaping the future of beer and beyond.[P-00ceb668570a43288ce0aaeb937e9312][P-0a4d567b3d4d48aeab7da6d12f27aa4a] As a size indicator, the group reported 2024 revenue of €36.0 billion and employed 89,264 people at year-end.[P-49dec31685304dfa909e72ba6c83ff21][P-83ae89bbde584585a03c74e0e2c4a790]\n[P-31a41378c67d4856b28d2e17c03bb92c][P-be7568168ed54e6183abc08c27ccbbd8][P-c18ea9801d9b4ca596c0668feddd24a3][P-706c8f71711d4ef8abccce7b6bee58b1][P-13cc8b5770054cbc967952eecc0516ed][P-00ceb668570a43288ce0aaeb937e9312][P-0a4d567b3d4d48aeab7da6d12f27aa4a][P-49dec31685304dfa909e72ba6c83ff21][P-83ae89bbde584585a03c74e0e2c4a790]",
      "updatedAt": "2026-03-19T19:52:36.842267Z"
    },
    {
      "type": "PRODUCTS",
      "text": "HEINEKEN’s product range spans core beer plus “Beyond Beer” offerings, which it defines as alcoholic and non-alcoholic propositions beyond core beer that use natural ingredients and/or the beer-production process, including flavoured beer, cider, ready-to-drink beverages and malt-based drinks. Most of its beer and cider is sold in bottles, cans and kegs, and it classifies “premium beer” as beer sold at a price index of at least 115 versus the average market beer price.[P-6e35a86a572f4305a09ebe675e9a05a0][P-69425bf833da420bb435a381466a1af4][P-f427ee555dd646d8909a4ede028b7f8b]\n\nNamed beer products in the portfolio include Heineken®, Heineken® 0.0, Heineken® Silver, Amstel and Birra Moretti. Heineken® 0.0 is HEINEKEN’s flagship non-alcoholic beer, available in 117 markets, and the company has expanded it onto draught in Spain, France, the Netherlands, the UK and Ireland.[P-bff48ab121dc4a658992ea3dc8dabd83] Heineken® Silver delivered mid-thirties volume growth in 2024.[P-73a61c2fd4704f69b9ed05f737f6a47d] Amstel line extensions cited by the company include Amstel Grande, Amstel Extra, Amstel Rosé 0.0%, Amstel Radler and relaunched Amstel Original.[P-ec35016176004ffda857a7b4f882c0e7] Birra Moretti also added Sale di Mare, described as an unfiltered lager with a pinch of Italian sea salt.[P-1c6894a0e2744b02b9d2ad6e1d513006]\n\nIn cider and adjacent categories, HEINEKEN highlighted Inch’s and Old Mout in the UK, Savanna in South Africa, Savanna Neat as a premium whisky-flavoured cider, and Ladrón de Verano in Spain; the cider category closed 2024 at 8 mhl, up 2% organically year on year.[P-f872862964274a67b25b7a55a6dcede8][P-46240d85c214455185e2b94decf1b44e] Beyond beverages, HEINEKEN also offers the eazle eB2B service platform for trade customers; in 2024 it recorded close to €13 billion of gross merchandise value, connected with 670,867 active customers, and accounted for 70% of fragmented trade revenue.[P-a8d8ece5e03049748f9e3eebdf8ad8ab][P-c1e2115dae244f81911ae7f5ba8410db]\n[P-6e35a86a572f4305a09ebe675e9a05a0][P-69425bf833da420bb435a381466a1af4][P-f427ee555dd646d8909a4ede028b7f8b][P-bff48ab121dc4a658992ea3dc8dabd83][P-73a61c2fd4704f69b9ed05f737f6a47d][P-ec35016176004ffda857a7b4f882c0e7][P-1c6894a0e2744b02b9d2ad6e1d513006][P-f872862964274a67b25b7a55a6dcede8][P-46240d85c214455185e2b94decf1b44e][P-a8d8ece5e03049748f9e3eebdf8ad8ab][P-c1e2115dae244f81911ae7f5ba8410db]",
      "updatedAt": "2026-03-19T19:52:36.842267Z"
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    {
      "type": "GEOGRAPHY",
      "text": "HEINEKEN is present in more than 70 countries, and its brands are enjoyed in 190 countries; most of its products are produced in the countries where they are consumed.[P-31a41378c67d4856b28d2e17c03bb92c][P-13cc8b5770054cbc967952eecc0516ed][P-9bd3b1c9783646c9b23224f9f32fec05] Its registered office is in Amsterdam, and it operates 181 breweries, cider plants and other production facilities worldwide.[P-8cd034f95d7e4b2e8ad5c8c78eb6f1c3][P-58f1b31d698747d79330c15f2f425cd9]\n\nHEINEKEN reports its business across Europe, the Americas, Africa & Middle East, Asia Pacific, and Head Office & Other/Eliminations.[P-c3c6724caae1483d9d9429f072b6bfec] In 2024, Europe was the largest operating region by net revenue (beia) at €11,845 million, representing 38.7% of the four-region total, followed by the Americas at €10,407 million (34.0%), Asia Pacific at €4,226 million (13.8%), and Africa & Middle East at €4,133 million (13.5%).[T-c18f403856e540e68805fdafe11b2a69]\n\nHEINEKEN reports employee headcount at the end of the reporting period; in 2024 it had 89,264 employees, with 35,811 in the Americas, 23,777 in Europe, 13,985 in Africa & Middle East, 11,349 in Asia Pacific, and 4,342 in Head Office.[P-cd3ebeeb4d53453a9d28edcf1ea07e91][T-421a87ec997846a58520e48e9dcc13ff] The Netherlands accounted for 4,135 FTEs, while the largest individual employee countries specifically disclosed were Mexico with 18,086 employees and Brazil with 13,926.[P-bc179a7bbebc4c8a87dffecaf2bc79ac][T-2de481a65dfe4fcf942c6f76cb230598] Key operating entities are incorporated in markets including the Netherlands, Mexico, Brazil, France, Nigeria, the United States, the United Kingdom, Spain, Italy, Austria, Poland, Vietnam, Portugal, India and South Africa.[T-33996441741c40128bc05e91e347f1b9]\n[P-31a41378c67d4856b28d2e17c03bb92c][P-13cc8b5770054cbc967952eecc0516ed][P-9bd3b1c9783646c9b23224f9f32fec05][P-8cd034f95d7e4b2e8ad5c8c78eb6f1c3][P-58f1b31d698747d79330c15f2f425cd9][P-c3c6724caae1483d9d9429f072b6bfec][T-c18f403856e540e68805fdafe11b2a69][P-cd3ebeeb4d53453a9d28edcf1ea07e91][T-421a87ec997846a58520e48e9dcc13ff][P-bc179a7bbebc4c8a87dffecaf2bc79ac][T-2de481a65dfe4fcf942c6f76cb230598][T-33996441741c40128bc05e91e347f1b9]",
      "updatedAt": "2026-03-19T19:52:36.842267Z"
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    {
      "type": "SEGMENTS",
      "text": "HEINEKEN’s formal segment reporting is primarily geographic rather than product-based. In 2024 it disclosed five reportable segments: Europe, Americas, Africa & Middle East, Asia Pacific, and Head Office & Other/Eliminations; the first four are business regions managed separately by regional presidents, while Head Office falls directly under the Executive Board.[P-c3c6724caae1483d9d9429f072b6bfec][P-b402d190767540f4a0714a0aa0e7fb9f] Although HEINEKEN sells beer, cider and other beverages, these are not its reported operating segments.[P-0221ad9a4563454fafec422e0c1022bf][P-c3c6724caae1483d9d9429f072b6bfec] The structure has been broadly consistent, though the 2023 report labelled one segment as Africa, Middle East & Eastern Europe rather than Africa & Middle East, indicating a regrouping in the later presentation.[P-0cac814fb0da42eab2110e918fae30b3][P-c3c6724caae1483d9d9429f072b6bfec]\n\nBased on 2024 net revenue in the operating segments note, Europe was the largest segment at about 39.5% of consolidated net revenue, followed by the Americas at about 35.0%, Asia Pacific at about 14.2%, and Africa & Middle East at about 13.5%; Head Office & Other/Eliminations was about negative 2.2% because it includes eliminations.[T-fd631cc3026f414f82e734380994f107] Management’s stated focus areas differ by region: Europe emphasizes brand investment, portfolio innovation, supply-chain transformation and digital capabilities; the Americas emphasizes premiumisation, innovation, digitised route-to-consumer and strategic investment; Africa & Middle East emphasizes pricing, cost discipline, prudent investment and brand building to manage volatility; and Asia Pacific emphasizes premiumisation alongside local jewel brands such as Tiger, Kingfisher, Bia Viet and Larue.[P-e76a457da573418093f2e7c84536bc47][P-3c2bad1a49164c798d1f2e27beec8ffb][P-20ca319e17874fdeb9bd4c8350a0ea08][P-e91692e717aa45d8bb1b16a49d443efb] Head Office & Other/Eliminations is the non-regional segment in this structure rather than a market-facing operating region.[P-c3c6724caae1483d9d9429f072b6bfec][P-b402d190767540f4a0714a0aa0e7fb9f]\n[P-c3c6724caae1483d9d9429f072b6bfec][P-b402d190767540f4a0714a0aa0e7fb9f][P-0221ad9a4563454fafec422e0c1022bf][P-0cac814fb0da42eab2110e918fae30b3][T-fd631cc3026f414f82e734380994f107][P-e76a457da573418093f2e7c84536bc47][P-3c2bad1a49164c798d1f2e27beec8ffb][P-20ca319e17874fdeb9bd4c8350a0ea08][P-e91692e717aa45d8bb1b16a49d443efb]",
      "updatedAt": "2026-03-19T19:52:36.842267Z"
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    {
      "type": "HISTORY",
      "text": "HEINEKEN traces its origins to 1864, when Gerard Adriaan Heineken acquired Amsterdam’s De Hooiberg brewery.[https://www.heinekencollection.com/en/stories/gerard-heineken-man-world] In 1873, he built a new brewery in Amsterdam and developed the lager that became the Heineken brand, and in 1886 Dr. H. Elion isolated the A-yeast strain that became a defining part of its brewing process.[https://www.heineken.com/us/en/history][https://www.heinekencollection.com/en/stories/louis-pasteur-and-mysterious-yeast]\n\nThe company’s international profile rose in the early 20th century; in 1933, after the end of U.S. Prohibition, Heineken became the first imported beer to arrive in the United States.[https://www.heineken.com/us/en/history] Alfred Henry Heineken joined the business in 1942, continuing the family’s direct involvement in the company, and in 1975 HEINEKEN opened its Zoeterwoude brewery in the Netherlands, a major production milestone.[https://www.heinekencollection.com/en/stars-of-the-collection/masterful-portrait][https://www.heinekencollection.com/en/stories/zoeterwoude-brewery-park-landscape]\n\nIn the 2000s, HEINEKEN accelerated its international expansion through acquisitions. A HEINEKEN-Carlsberg consortium acquired Scottish & Newcastle in 2008.[https://www.globenewswire.com/news-release/2008/04/17/1855363/0/en/Heineken-Holding-N-V-Annual-General-Meeting-of-Shareholders-approves-acquisition-of-Scottish-Newcastle-plc.html][https://www.eurex.com/ex-en/find/circulars/Heineken-Holding-NV-and-Carlsberg-A-S-Takeover-of-Scottish-Newcastle-PLC-210870] In 2010, HEINEKEN completed the all-share acquisition of FEMSA’s beer operations, adding Mexico’s beer operations, U.S. and other export businesses, and the remaining stake in FEMSA’s Brazilian beer business.[P-a0e8441cd7554a3cb5526f56d54c6843]\n[P-a0e8441cd7554a3cb5526f56d54c6843][https://www.heinekencollection.com/en/stories/gerard-heineken-man-world][https://www.heineken.com/us/en/history][https://www.heinekencollection.com/en/stories/louis-pasteur-and-mysterious-yeast][https://www.heinekencollection.com/en/stars-of-the-collection/masterful-portrait][https://www.heinekencollection.com/en/stories/zoeterwoude-brewery-park-landscape][https://www.globenewswire.com/news-release/2008/04/17/1855363/0/en/Heineken-Holding-N-V-Annual-General-Meeting-of-Shareholders-approves-acquisition-of-Scottish-Newcastle-plc.html][https://www.eurex.com/ex-en/find/circulars/Heineken-Holding-NV-and-Carlsberg-A-S-Takeover-of-Scottish-Newcastle-PLC-210870]",
      "updatedAt": "2026-03-19T19:52:36.842267Z"
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