{ "schemaVersion": 1, "organisationId": "O-62a9afd41a454ea2bd4b0cd6375b2256", "slug": "hasbro-inc", "name": "HASBRO, INC.", "updatedAt": "2026-10-03T22:06:26.615394Z", "sections": [ { "type": "OVERVIEW", "text": "Hasbro, Inc. is a global play and entertainment company whose business centers on games, toys, and intellectual property. It develops, markets, licenses, and sells products and experiences spanning tabletop and digital games, toys, licensed consumer products, and entertainment. Its portfolio includes MAGIC: THE GATHERING, MONOPOLY, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG. [P48655826][P66160951][P115216754]\n\nHasbro’s stated mission is to “create joy and community through the magic of play.” It serves audiences around the world, with Consumer Products reporting organized across North America, Europe, Asia Pacific, and Latin America. [P48655826][P101379840][P107630155] Founded in 1923, Hasbro reported FY2025 net revenue of $4.701 billion; the company also reports more than 5,000 employees worldwide. [https://investor.hasbro.com/news-releases/news-release-details/celebration-hasbros-100th-anniversary-alan-hassenfeld-and][T11577311][https://consumercare.hasbro.com/en-us/product-safety]\n[P48655826][P66160951][P115216754][P101379840][P107630155][T11577311][https://investor.hasbro.com/news-releases/news-release-details/celebration-hasbros-100th-anniversary-alan-hassenfeld-and][https://consumercare.hasbro.com/en-us/product-safety]", "updatedAt": "2026-10-03T22:06:26.615394Z" }, { "type": "PRODUCTS", "text": "Hasbro’s product portfolio includes tabletop board and role-playing games, trading-card games, digital games, toys and licensed merchandise. Named game brands include MAGIC: THE GATHERING (MTG), DUNGEONS & DRAGONS (D&D), Hasbro Gaming and MONOPOLY; toy and entertainment brands include PLAY-DOH, TRANSFORMERS, PEPPA PIG, MY LITTLE PONY, NERF, BEYBLADE, FURBY and BABY ALIVE. [P60624095][P57775126]\n\nDigital offerings extend those games: *Magic: The Gathering Arena* is a free-to-play online adaptation with multiple formats, card collection, multiplayer play and tournaments, while D&D Beyond provides digital rulebooks, character sheets, catalogs, adventures and character-building tools. [P85718789][P15624229] Hasbro also licenses its brands for products such as apparel, publishing, home goods, electronics and toys, and for film, television and location-based entertainment. Examples include TRANSFORMERS attractions at Universal Studios and Peppa Pig attractions; Hasbro PULSE offers fan-focused ecommerce, exclusive collectibles and crowdfunded projects. [P16078805][P38664457][P17503430][P100986150]\n\nFor the six months ended June 28, 2026, Wizards of the Coast and Digital Gaming generated $1,245.8 million, about 58% of Hasbro revenue; Consumer Products generated $860.9 million (about 40%), and Entertainment $33.1 million (about 2%). Within Wizards of the Coast and Digital Gaming, tabletop gaming contributed $989.0 million and digital and licensed gaming $256.8 million. [T16582389][T16582366]\n[P60624095][P57775126][P85718789][P15624229][P16078805][P38664457][P17503430][P100986150][T16582389][T16582389][T16582389][T16582389][T16582366][T16582366]", "updatedAt": "2026-10-03T22:06:26.615394Z" }, { "type": "GEOGRAPHY", "text": "Hasbro’s FY2025 geographic revenue disclosure is based on customer location. The United States generated $2,806.1 million, or about 59.7% of consolidated revenue, while international markets generated $1,895.2 million, or about 40.3%. The company identifies Europe, Canada, Mexico and Latin America, Australia, China, and Hong Kong as principal international markets, but does not provide consolidated revenue for each country or region. [P26269619][T13016462]\n\nWithin Consumer Products, FY2025 revenue was $1,421.7 million in North America (about 58.3% of segment revenue), $566.0 million in Europe (23.2%), $249.4 million in Asia Pacific (10.2%), and $200.5 million in Latin America (8.2%). These are segment, not consolidated-company, figures. [P107630155][T10674560]\n\nHasbro reported approximately 4,520 employees worldwide in 2025: 58% in North America (51% in the U.S. and 7% in Canada), 19% in Europe, 18% in Asia Pacific, and 5% in Latin America, including Mexico. Its identified office locations include Boston, Renton, Hong Kong, London, Mexico City, and Montréal; the company also identified corporate offices in Pawtucket, Rhode Island, and leased Boston space intended to serve as the principal headquarters for toy and game operations and corporate functions. [P17633176][P92704365][https://newsroom.hasbro.com/news-releases/news-release-details/new-era-play-hasbro-makes-move-boston] [https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-expands-presence-montreal]\n[P26269619][T13016462][T13016462][T13016462][T13016462][P107630155][T10674560][T10674560][T10674560][T10674560][T10674560][T10674560][T10674560][T10674560][P17633176][P92704365][https://newsroom.hasbro.com/news-releases/news-release-details/new-era-play-hasbro-makes-move-boston][https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-expands-presence-montreal]", "updatedAt": "2026-10-03T22:06:26.615394Z" }, { "type": "SEGMENTS", "text": "Hasbro’s FY2025 report (year ended December 28, 2025) identifies three reportable segments. **Wizards of the Coast and Digital Gaming** develops tabletop and digital gaming experiences and licenses brands to third-party digital-game developers. **Consumer Products** covers the sourcing, marketing and sale of toys and games, along with brand licensing. **Entertainment** develops and produces Hasbro-branded film, television, children’s, digital and live entertainment. [P59086299][P86290163][P106340943][P91246709]\n\nBy FY2025 net revenue, Wizards of the Coast and Digital Gaming contributed approximately **46.5%** ($2,186.9 million), Consumer Products **51.8%** ($2,437.6 million), and Entertainment **1.6%** ($76.8 million), of consolidated revenue of $4,701.3 million. [T10286606] The filing also identifies Corporate and Other, which includes corporate and administrative services and unallocated costs, but it is not a reportable segment. [P111221526]\n\nIn the first half of 2026, the same three segments accounted for approximately 58.2% of revenue for Wizards of the Coast and Digital Gaming, 40.2% for Consumer Products and 1.5% for Entertainment. These are interim-period shares, based on the six months ended June 28, 2026, and are not full-year comparisons. [T16582400]\n[P59086299][P86290163][P106340943][P91246709][T10286606][P111221526][T16582400]", "updatedAt": "2026-10-03T22:06:26.615394Z" }, { "type": "HISTORY", "text": "Founded in 1923 by brothers Henry and Hillel Hassenfeld, the business initially sold textile remnants before expanding into school supplies and toys. Its early milestones included Mr. Potato Head in 1952, Play-Doh in 1956, G.I. Joe in 1964 and NERF in 1969. [https://investor.hasbro.com/news-releases/news-release-details/celebration-hasbros-100th-anniversary-alan-hassenfeld-and] [https://cdn.hasbro.com/a280efafc4e294483ab7f2d291426c0c26a4ae4b/ce72d5335acf916d0aec29bf87ac3626.pdf] [https://investor.hasbro.com/news-releases/news-release-details/hasbros-iconic-mr-potato-head-character-celebrates-60th-birthday] [https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-trademarks-favorite-smell-childhood-play-doh-scent] [https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-deploys-new-gi-joe-toys-prior-gi-joe-rise-cobra-landing] [https://investor.hasbro.com/news-releases/news-release-details/hasbro-launches-nerf-brands-first-ever-official-sport-nerfball]\n\nHasbro expanded its portfolio through the 1984 acquisition of Milton Bradley, including Playskool, and the 1991 acquisition of Tonka, which included Kenner and Parker Brothers. Transformers debuted in 1984; Wizards of the Coast, creator of Magic: The Gathering, joined Hasbro in 1999. [https://cdn.hasbro.com/a280efafc4e294483ab7f2d291426c0c26a4ae4b/ce72d5335acf916d0aec29bf87ac3626.pdf] [https://newsroom.hasbro.com/news-releases/news-release-details/40-years-one-legacy-hasbro-celebrates-transformers-40th] [https://corp.hasbro.com/magic-gathering]\n\nBrian Goldner became CEO in 2008, followed by Chris Cocks in 2022. Hasbro completed its acquisition of entertainment company eOne in 2019, then sold eOne’s film and television business to Lionsgate in 2023. [https://investor.hasbro.com/news-releases/news-release-details/hasbro-appoints-ceo-brian-goldner-chairman-board] [https://investor.hasbro.com/news-releases/news-release-details/hasbro-names-chris-cocks-chief-executive-officer] [https://investor.hasbro.com/news-releases/news-release-details/hasbro-completes-acquisition-entertainment-one] [https://investor.hasbro.com/news-releases/news-release-details/hasbro-completes-sale-entertainment-one-film-and-television]\n[https://investor.hasbro.com/news-releases/news-release-details/celebration-hasbros-100th-anniversary-alan-hassenfeld-and][https://cdn.hasbro.com/a280efafc4e294483ab7f2d291426c0c26a4ae4b/ce72d5335acf916d0aec29bf87ac3626.pdf][https://investor.hasbro.com/news-releases/news-release-details/hasbros-iconic-mr-potato-head-character-celebrates-60th-birthday][https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-trademarks-favorite-smell-childhood-play-doh-scent][https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-deploys-new-gi-joe-toys-prior-gi-joe-rise-cobra-landing][https://investor.hasbro.com/news-releases/news-release-details/hasbro-launches-nerf-brands-first-ever-official-sport-nerfball][https://newsroom.hasbro.com/news-releases/news-release-details/40-years-one-legacy-hasbro-celebrates-transformers-40th][https://corp.hasbro.com/magic-gathering][https://investor.hasbro.com/news-releases/news-release-details/hasbro-appoints-ceo-brian-goldner-chairman-board][https://investor.hasbro.com/news-releases/news-release-details/hasbro-names-chris-cocks-chief-executive-officer][https://investor.hasbro.com/news-releases/news-release-details/hasbro-completes-acquisition-entertainment-one][https://investor.hasbro.com/news-releases/news-release-details/hasbro-completes-sale-entertainment-one-film-and-television]", 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