# Expedia Group, Inc.

Summary updated: 2026-09-28T12:00:11.065601Z
Canonical: https://finbar.com/research/companies/expedia-group

## Overview

Expedia Group, Inc. is a global travel marketplace that connects travelers with lodging, flights, car rentals, cruises, activities and vacation rentals. Its stated purpose is to help travelers “explore the world, one journey at a time.” The company also offers advertising opportunities to travel suppliers and other businesses. [1](https://app.finbar.com/go?id=P99305031)

Its consumer business includes Expedia, Hotels.com and Vrbo; its business-to-business operations provide travel inventory and technology to partners, while trivago operates a hotel-metasearch advertising business. [2](https://app.finbar.com/go?id=P104467683) Expedia Group reported $14.7 billion in revenue for 2025 and, at year-end, had approximately 16,000 employees across nearly 50 countries. [3](https://app.finbar.com/go?id=T11128355)[4](https://app.finbar.com/go?id=P28457185)
[1](https://app.finbar.com/go?id=P99305031)[2](https://app.finbar.com/go?id=P104467683)[3](https://app.finbar.com/go?id=T11128355)[4](https://app.finbar.com/go?id=P28457185)

## Products & services

Expedia Group offers online booking for hotels and other lodging, flights, car rentals, cruises, activities and experiences. Travelers can book components separately or combine them into packages. Its principal consumer brands are Expedia, a broad travel-booking platform; Hotels.com, focused on lodging; and Vrbo, focused on alternative accommodations. Lodging accounted for approximately 80% of total revenue in 2025. [1](https://app.finbar.com/go?id=P99305031)[5](https://app.finbar.com/go?id=P51482295)[6](https://app.finbar.com/go?id=P50487333)[7](https://ir.expediagroup.com/financial-information/sec-filings/sec-filings-details/default.aspx?FilingId=19143623)

For business partners, Expedia Group provides travel inventory and booking technology through Rapid API, configurable white-label or co-branded travel storefronts, and the Expedia Travel Affiliate Agent Program (TAAP), a booking tool for travel agents. It also helps hotel suppliers distribute wholesale rates through authorized channels. [8](https://app.finbar.com/go?id=P33176375)

Its advertising services let travel and other advertisers reach users across its sites and apps. Its trivago hotel-metasearch service earns revenue primarily by referring users to travel booking companies and providers. One Key is a loyalty program across Expedia, Hotels.com and Vrbo that lets members earn OneKeyCash on eligible bookings in participating markets. [9](https://app.finbar.com/go?id=P90971173)[6](https://app.finbar.com/go?id=P50487333)[10](https://app.finbar.com/go?id=P35621784)
[1](https://app.finbar.com/go?id=P99305031)[5](https://app.finbar.com/go?id=P51482295)[6](https://app.finbar.com/go?id=P50487333)[11](https://app.finbar.com/go?id=T2097580)[11](https://app.finbar.com/go?id=T2097580)[8](https://app.finbar.com/go?id=P33176375)[9](https://app.finbar.com/go?id=P90971173)[10](https://app.finbar.com/go?id=P35621784)[7](https://ir.expediagroup.com/financial-information/sec-filings/sec-filings-details/default.aspx?FilingId=19143623)

## Geographic presence

Expedia Group reports revenue geographically according to the location of its websites or points of sale, rather than necessarily the traveler’s location. It allocates trivago’s revenue to Germany, where trivago is headquartered. In 2025, the United States accounted for $8.71 billion, or about 59% of total revenue, while all other countries accounted for $6.02 billion, or about 41%. No individual country outside the United States contributed more than 10% of revenue. [12](https://app.finbar.com/go?id=P20175869)[13](https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm)

Expedia Group owns its approximately 650,000-square-foot headquarters in Seattle, Washington. It also leases approximately 770,000 square feet of space in the United States and 1.3 million square feet internationally. At the end of 2025, it had approximately 16,000 employees across nearly 50 countries and 89 offices globally. [14](https://app.finbar.com/go?id=P23901593)[15](https://app.finbar.com/go?id=P71132376)[4](https://app.finbar.com/go?id=P28457185)[16](https://www.expediagroup.com/content/dam/unified/partner/documents/legal/expedia-group-msa-statement-signed-2025.pdf)
[12](https://app.finbar.com/go?id=P20175869)[17](https://app.finbar.com/go?id=T11026668)[17](https://app.finbar.com/go?id=T11026668)[14](https://app.finbar.com/go?id=P23901593)[15](https://app.finbar.com/go?id=P71132376)[4](https://app.finbar.com/go?id=P28457185)[13](https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm)[16](https://www.expediagroup.com/content/dam/unified/partner/documents/legal/expedia-group-msa-statement-signed-2025.pdf)

## Business segments

Expedia Group reports three segments: B2C, B2B and trivago. B2C provides travel and advertising services primarily through Expedia, Hotels.com and Vrbo. B2B supplies travel technology and inventory to partners including airlines, travel agents, online retailers and corporate travel managers. trivago operates hotel-metasearch websites and primarily earns advertising revenue by referring users to travel companies and providers. [6](https://app.finbar.com/go?id=P50487333)

Based on 2025 revenue from third parties, B2C accounted for approximately 64% of consolidated revenue, B2B for 33% and trivago for 3%. These shares exclude revenue between segments, which is eliminated on consolidation. [13](https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm)
[6](https://app.finbar.com/go?id=P50487333)[3](https://app.finbar.com/go?id=T11128355)[3](https://app.finbar.com/go?id=T11128355)[3](https://app.finbar.com/go?id=T11128355)[3](https://app.finbar.com/go?id=T11128355)[18](https://app.finbar.com/go?id=P21509780)[13](https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm)

## Company history

Expedia began in 1996 as an online travel service within Microsoft and became a publicly traded company in 1999. USA Networks acquired a controlling stake in 2002; its successor, IAC, bought Expedia’s remaining publicly held shares in 2003. IAC then spun off Expedia as an independent public company in 2005. [19](https://www.expediagroup.com/en-us/about-us)[20](https://www.sec.gov/Archives/edgar/data/891103/000091205702005012/a2070298zex-99_1.htm)[21](https://www.sec.gov/Archives/edgar/data/891103/000089882203000855/aug8pressrelease.txt)[22](https://www.iac.com/press-releases/iac-completes-spin-off-of-expedia-inc)

Expedia expanded through acquisitions, taking a majority stake in hotel-search company trivago in 2013 and acquiring Travelocity, Orbitz Worldwide and vacation-rental company HomeAway in 2015. In 2018, Expedia, Inc. changed its name to Expedia Group, Inc. [23](https://www.sec.gov/Archives/edgar/data/1324424/000119312513102095/d500905dex991.htm)[24](https://www.sabre.com/releases/sabre-and-expedia-announce-expedias-acquisition-of-travelocity/)[25](https://www.sec.gov/Archives/edgar/data/1324424/000119312515403216/d104656dex99a5n.htm)[26](https://ir.expediagroup.com/news-and-events/news/news-details/2018/Expedia-Inc.-Announces-Name-Change-to-Expedia-Group-Inc/default.aspx)
[19](https://www.expediagroup.com/en-us/about-us)[20](https://www.sec.gov/Archives/edgar/data/891103/000091205702005012/a2070298zex-99_1.htm)[21](https://www.sec.gov/Archives/edgar/data/891103/000089882203000855/aug8pressrelease.txt)[22](https://www.iac.com/press-releases/iac-completes-spin-off-of-expedia-inc)[23](https://www.sec.gov/Archives/edgar/data/1324424/000119312513102095/d500905dex991.htm)[24](https://www.sabre.com/releases/sabre-and-expedia-announce-expedias-acquisition-of-travelocity/)[25](https://www.sec.gov/Archives/edgar/data/1324424/000119312515403216/d104656dex99a5n.htm)[26](https://ir.expediagroup.com/news-and-events/news/news-details/2018/Expedia-Inc.-Announces-Name-Change-to-Expedia-Group-Inc/default.aspx)

## Sources

1. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P99305031)
2. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P104467683)
3. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T11128355)
4. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P28457185)
5. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P51482295)
6. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P50487333)
7. [ir.expediagroup.com](https://ir.expediagroup.com/financial-information/sec-filings/sec-filings-details/default.aspx?FilingId=19143623)
8. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P33176375)
9. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P90971173)
10. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P35621784)
11. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T2097580)
12. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P20175869)
13. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm)
14. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P23901593)
15. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P71132376)
16. [www.expediagroup.com](https://www.expediagroup.com/content/dam/unified/partner/documents/legal/expedia-group-msa-statement-signed-2025.pdf)
17. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T11026668)
18. [Expedia Group, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P21509780)
19. [www.expediagroup.com](https://www.expediagroup.com/en-us/about-us)
20. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/891103/000091205702005012/a2070298zex-99_1.htm)
21. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/891103/000089882203000855/aug8pressrelease.txt)
22. [www.iac.com](https://www.iac.com/press-releases/iac-completes-spin-off-of-expedia-inc)
23. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/1324424/000119312513102095/d500905dex991.htm)
24. [www.sabre.com](https://www.sabre.com/releases/sabre-and-expedia-announce-expedias-acquisition-of-travelocity/)
25. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/1324424/000119312515403216/d104656dex99a5n.htm)
26. [ir.expediagroup.com](https://ir.expediagroup.com/news-and-events/news/news-details/2018/Expedia-Inc.-Announces-Name-Change-to-Expedia-Group-Inc/default.aspx)

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