{ "schemaVersion": 1, "organisationId": "O-b1caa9d51fdf4866b2d2fe5bbc799872", "slug": "electronic-arts", "name": "ELECTRONIC ARTS INC.", "updatedAt": "2026-09-28T12:32:17.744905Z", "sections": [ { "type": "OVERVIEW", "text": "Electronic Arts Inc. (EA) is a U.S.-based interactive entertainment company that develops, publishes and delivers video games, content and services for consoles, PCs and mobile devices. Its portfolio includes EA SPORTS FC, Madden NFL, The Sims, Apex Legends and Battlefield. Incorporated in 1982, EA is headquartered in Redwood City, California. [P116633825][P41417895][P59211154][P109551467]\n\nEA states its mission as “to inspire the world to play.” Its business is global: international markets accounted for 59% of revenue in fiscal 2025. For that year, EA reported $7.46 billion in revenue and approximately 14,500 employees worldwide. [https://www.ea.com/commitments/positive-play][P69412339][P21867350][P74889950]\n[P116633825][P41417895][P59211154][P109551467][P69412339][P21867350][P74889950][https://www.ea.com/commitments/positive-play]", "updatedAt": "2026-09-28T12:32:17.744905Z" }, { "type": "PRODUCTS", "text": "Electronic Arts’ products include EA SPORTS FC soccer games, Madden NFL and College Football American-football games, The Sims, Apex Legends and Battlefield. Its EA SPORTS FC offerings span annually released console and PC games, a free-to-play mobile game and a free-to-play PC game in certain countries. In FC Ultimate Team, players collect current and former players to build personalized squads and compete. The Sims 4 centers on creating characters, building homes and directing their lives; Apex Legends offers squad-based battle-royale matches; and Battlefield 2042 is a first-person shooter focused on large-scale combat. [P41417895][P59211154][https://www.ea.com/games/the-sims/the-sims-4/features][https://www.ea.com/games/apex-legends/apex-legends/apex-legends-modes-hub/battle-royale][https://www.ea.com/games/battlefield/battlefield-2042]\n\nEA sells full games and provides ongoing content and services, including Ultimate Team extra content. Its EA Play and EA Play Pro subscriptions offer access to selected games, in-game content, online services and other benefits for a recurring fee. In fiscal 2025, live services and other offerings generated approximately 73% of EA’s net revenue, while full games generated approximately 27%. These figures describe product categories, not the contribution of any individual game. [P39186637][P106573615][P79192568]\n[P41417895][P59211154][P39186637][P106573615][P79192568][https://www.ea.com/games/the-sims/the-sims-4/features][https://www.ea.com/games/apex-legends/apex-legends/apex-legends-modes-hub/battle-royale][https://www.ea.com/games/battlefield/battlefield-2042]", "updatedAt": "2026-09-28T12:32:17.744905Z" }, { "type": "GEOGRAPHY", "text": "Electronic Arts is headquartered in Redwood City, California, and has an international operating footprint. Its studio locations include Vancouver, Montréal and Edmonton in Canada; Shanghai in China; Gothenburg, Guildford and Madrid in Europe; and Melbourne in Australia. As of March 31, 2025, it employed approximately 14,500 people worldwide, 68% of whom were located outside North America. [P109551467][https://www.ea.com/ea-studios/ea-create][https://www.ea.com/ea-studios/firemonkeys/studio][P74889950]\n\nIn fiscal 2025, Electronic Arts reported $3.08 billion of net revenue in North America, or approximately 41% of its $7.46 billion total, and $4.39 billion internationally, or approximately 59%. The United States accounted for more than 90% of North American net revenue. These figures are attributed according to the location of the selling legal entity, which may differ from the consumer’s location. [T3861922][P100173728]\n[P109551467][P74889950][T3861922][T3861922][T3861922][P100173728][https://www.ea.com/ea-studios/ea-create][https://www.ea.com/ea-studios/firemonkeys/studio]", "updatedAt": "2026-09-28T12:32:17.744905Z" }, { "type": "SEGMENTS", "text": "Electronic Arts reports **one operating and reportable segment**: it does not report EA SPORTS and EA Entertainment as separate financial segments or disclose their individual revenue contributions. EA SPORTS is the organizational group for sports games, while EA Entertainment encompasses other franchises, including Apex Legends, Battlefield, The Sims and mobile games. These groups describe how the business is organized, not a reported segment split. [P82862967][https://www.ea.com/news/empowering-our-creative-leaders-to-drive-growth]\n\nA useful breakdown of the single segment is by revenue type. In fiscal 2025, **live services and other** generated $5.46 billion, approximately 73% of net revenue; this category includes extra content and subscriptions associated with games. **Full games** generated $2.00 billion, approximately 27%, comprising $1.48 billion from downloads and $0.52 billion from packaged games. By platform, approximately 64% of revenue came from console, 21% from PC and other, and 15% from mobile. These are product and platform breakdowns, not additional reportable segments. [T8412447][P106573615][T137454]\n[P82862967][T8412447][T8412447][T8412447][T8412447][P106573615][T137454][T137454][T137454][https://www.ea.com/news/empowering-our-creative-leaders-to-drive-growth]", "updatedAt": "2026-09-28T12:32:17.744905Z" }, { "type": "HISTORY", "text": "Electronic Arts was incorporated in California in 1982. Its early history included the 1988 launch of *John Madden Football*, the start of a long-running sports-game series. EA agreed to acquire game developer Origin Systems in 1992 and brought Maxis into the company in 1997. Maxis’s *The Sims* debuted in 2000 and became another major EA franchise. [P109551467][https://www.ea.com/news/john-madden-returns-to-the-cover-of-easports-madden-nfl-23][https://www.upi.com/Archives/1992/09/10/Electronic-Arts-to-buy-Origin-Systems/3828716097600/][https://www.ea.com/ea-studios/maxis/about][https://www.ea.com/news/groundbreaking-franchise-the-sims-turns-ten]\n\nEA expanded its portfolio through the acquisition of BioWare and Pandemic Studios’ parent company, completed in 2008, followed by PopCap Games in 2011. Andrew Wilson was appointed chief executive in 2013. Later acquisitions included Respawn Entertainment in 2017 and racing-game developer Codemasters in 2021. 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