# DOLLAR GENERAL CORP

Summary updated: 2026-10-02T11:18:46.442618Z
Canonical: https://finbar.com/research/companies/dollar-general-corp

## Overview

Dollar General is a discount retailer focused on everyday and household needs, selling consumables, seasonal goods, home products and apparel through small-box stores at everyday low prices. Its stated mission is “Serving Others.” [1](https://app.finbar.com/go?id=P57745283)[2](https://app.finbar.com/go?id=P100321508)[3](https://www.dollargeneral.com/about-us)

The company operates in 48 U.S. states and Mexico, with more than 20,000 stores. For fiscal 2025, net sales were approximately $42.7 billion; Dollar General reported approximately 194,000 full- and part-time employees as of February 27, 2026. [2](https://app.finbar.com/go?id=P100321508)[4](https://investor.dollargeneral.com/news-detail/dollar-general-corporation-reports-strong-fourth-quarter-and-fiscal-year-2025-results/629cb739-9b2d-457e-b99b-c6d0c2bcb90a?_sp=37393e37-bb36-4ad7-9630-8b28701b811b)[5](https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm)
[1](https://app.finbar.com/go?id=P57745283)[2](https://app.finbar.com/go?id=P100321508)[3](https://www.dollargeneral.com/about-us)[4](https://investor.dollargeneral.com/news-detail/dollar-general-corporation-reports-strong-fourth-quarter-and-fiscal-year-2025-results/629cb739-9b2d-457e-b99b-c6d0c2bcb90a?_sp=37393e37-bb36-4ad7-9630-8b28701b811b)[5](https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm)[3](https://www.dollargeneral.com/about-us)[4](https://investor.dollargeneral.com/news-detail/dollar-general-corporation-reports-strong-fourth-quarter-and-fiscal-year-2025-results/629cb739-9b2d-457e-b99b-c6d0c2bcb90a?_sp=37393e37-bb36-4ad7-9630-8b28701b811b)[5](https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm)

## Products & services

Dollar General sells a broad assortment of national-brand and private-brand merchandise, typically priced at $10 or less, organized into consumables, seasonal products, home goods and apparel. Consumables include packaged and refrigerated or frozen foods, produce, snacks and beverages, paper and cleaning products, over-the-counter medicines and personal care items, pet supplies and tobacco. [2](https://app.finbar.com/go?id=P100321508)[6](https://app.finbar.com/go?id=P94074422) Seasonal merchandise includes holiday goods, toys, batteries, small electronics, greeting cards, prepaid phones and accessories, gardening, hardware and automotive items. Home products include kitchenware, cookware, small appliances, storage, candles, crafts and bed, bath and kitchen textiles; apparel includes clothing basics for infants through adults, as well as socks, underwear, diapers, shoes and accessories. [7](https://app.finbar.com/go?id=P75433060)[8](https://app.finbar.com/go?id=P74716748)[9](https://app.finbar.com/go?id=P23876532)

Private-label offerings include Clover Valley food and grocery products, DG Health healthcare items, and true living home goods. [10](https://www.dollargeneral.com/c/dg-brands/clover-valley)[11](https://www.dollargeneral.com/c/dg-brands/dg-health)[12](https://www.dollargeneral.com/c/dg-brands/trueliving) Other company-identified brands include Smart & Simple for paper and cleaning products, Heartland Farms for pet food and treats, and Studio Selection for personal care. [13](https://newscenter.dollargeneral.com/news/dollar-general-enhances-efforts-to-help-customers-stretch-budgets-in-the-new-year/8ca0d280-9f8f-48ff-8408-3ca8adccf5dc)

Service offerings include online ordering and home delivery through DG Delivery, with the Dollar General app providing a digital shopping channel. [14](https://www.dollargeneral.com/dgdelivery)[15](https://www.dollargeneral.com/app) The myDG program offers digital coupons, cash back and personalized offers, while DG Media Network connects brand partners with customers. [16](https://www.dollargeneral.com/mydg)[17](https://app.finbar.com/go?id=P119764234) In its 2026 annual report, the company identifies consumables as its largest merchandise category, but does not disclose category revenue percentages. [6](https://app.finbar.com/go?id=P94074422)[2](https://app.finbar.com/go?id=P100321508)
[2](https://app.finbar.com/go?id=P100321508)[6](https://app.finbar.com/go?id=P94074422)[7](https://app.finbar.com/go?id=P75433060)[8](https://app.finbar.com/go?id=P74716748)[9](https://app.finbar.com/go?id=P23876532)[17](https://app.finbar.com/go?id=P119764234)[10](https://www.dollargeneral.com/c/dg-brands/clover-valley)[11](https://www.dollargeneral.com/c/dg-brands/dg-health)[12](https://www.dollargeneral.com/c/dg-brands/trueliving)[13](https://newscenter.dollargeneral.com/news/dollar-general-enhances-efforts-to-help-customers-stretch-budgets-in-the-new-year/8ca0d280-9f8f-48ff-8408-3ca8adccf5dc)[14](https://www.dollargeneral.com/dgdelivery)[15](https://www.dollargeneral.com/app)[16](https://www.dollargeneral.com/mydg)

## Geographic presence

As of January 30, 2026, Dollar General operated 20,893 stores across 48 U.S. states and Mexico, with its U.S. stores concentrated in the Southern, Southwestern, Midwestern, and Eastern regions. Its distribution network included 20 non-refrigerated distribution centers, 10 cold-storage centers, and four combination centers. [18](https://app.finbar.com/go?id=P3891567)
[18](https://app.finbar.com/go?id=P3891567)

## Business segments

Dollar General reports one operating and reportable segment: retail. It manages its business as a single segment, so that segment accounted for 100% of consolidated FY2025 net sales, or $42.724 billion, for the fiscal year ended January 30, 2026. [19](https://app.finbar.com/go?id=P3523870)[20](https://app.finbar.com/go?id=P50007068)[21](https://app.finbar.com/go?id=T7124088) The retail business primarily operates stores in the United States. [20](https://app.finbar.com/go?id=P50007068)

The company also reports sales by product class, which is a product-mix breakdown rather than a separate segment classification. In FY2025, consumables contributed approximately 82.0% of net sales, seasonal products 10.1%, home products 5.2%, and apparel 2.6%; percentages are calculated from reported product-class sales and total net sales and rounded. [22](https://app.finbar.com/go?id=T3441575) Dollar General describes its assortment as spanning these categories, including national and private brands. [2](https://app.finbar.com/go?id=P100321508)
[19](https://app.finbar.com/go?id=P3523870)[20](https://app.finbar.com/go?id=P50007068)[21](https://app.finbar.com/go?id=T7124088)[22](https://app.finbar.com/go?id=T3441575)[22](https://app.finbar.com/go?id=T3441575)[22](https://app.finbar.com/go?id=T3441575)[22](https://app.finbar.com/go?id=T3441575)[2](https://app.finbar.com/go?id=P100321508)[23](https://investor.dollargeneral.com/media/document/67eae014-0888-4b74-96ba-b911dbe455b9/assets/DG_2025_Annual_Report.pdf?disposition=inline)[5](https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm)

## Company history

J.L. Turner and his son, Cal Turner Sr., began a wholesale business in Kentucky in 1939. The first Dollar General store opened in Springfield, Kentucky, in 1955, and the company was incorporated that year as J.L. Turner & Son, Inc. [24](https://app.finbar.com/go?id=P105715471)[25](https://newscenter.dollargeneral.com/company-facts/dg-history) In 1968, it adopted the Dollar General Corporation name and became publicly traded. [24](https://app.finbar.com/go?id=P105715471)[25](https://newscenter.dollargeneral.com/company-facts/dg-history)

Cal Turner Jr. succeeded his father as president in 1977; by his retirement in 2002, the business had grown to more than 6,000 stores. [25](https://newscenter.dollargeneral.com/company-facts/dg-history) In 2007, Dollar General was taken private in a merger with an entity controlled by KKR-affiliated investment funds; its stock returned to public trading in 2009, and those funds sold their remaining shares in 2013. [24](https://app.finbar.com/go?id=P105715471)[26](https://www.sec.gov/Archives/edgar/data/29534/000100579407000367/pressreleasejuly62007.htm) In 2016, the company acquired 41 former Walmart Express locations. [27](https://newscenter.dollargeneral.com/news/dollar-general-announces-purchase-of-41-former-walmart-express-stores/7f68a751-6538-441a-80c2-5e046eea3a45)
[24](https://app.finbar.com/go?id=P105715471)[25](https://newscenter.dollargeneral.com/company-facts/dg-history)[26](https://www.sec.gov/Archives/edgar/data/29534/000100579407000367/pressreleasejuly62007.htm)[27](https://newscenter.dollargeneral.com/news/dollar-general-announces-purchase-of-41-former-walmart-express-stores/7f68a751-6538-441a-80c2-5e046eea3a45)

## Sources

1. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P57745283)
2. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P100321508)
3. [www.dollargeneral.com](https://www.dollargeneral.com/about-us)
4. [investor.dollargeneral.com](https://investor.dollargeneral.com/news-detail/dollar-general-corporation-reports-strong-fourth-quarter-and-fiscal-year-2025-results/629cb739-9b2d-457e-b99b-c6d0c2bcb90a?_sp=37393e37-bb36-4ad7-9630-8b28701b811b)
5. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm)
6. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P94074422)
7. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P75433060)
8. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P74716748)
9. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P23876532)
10. [www.dollargeneral.com](https://www.dollargeneral.com/c/dg-brands/clover-valley)
11. [www.dollargeneral.com](https://www.dollargeneral.com/c/dg-brands/dg-health)
12. [www.dollargeneral.com](https://www.dollargeneral.com/c/dg-brands/trueliving)
13. [newscenter.dollargeneral.com](https://newscenter.dollargeneral.com/news/dollar-general-enhances-efforts-to-help-customers-stretch-budgets-in-the-new-year/8ca0d280-9f8f-48ff-8408-3ca8adccf5dc)
14. [www.dollargeneral.com](https://www.dollargeneral.com/dgdelivery)
15. [www.dollargeneral.com](https://www.dollargeneral.com/app)
16. [www.dollargeneral.com](https://www.dollargeneral.com/mydg)
17. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P119764234)
18. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P3891567)
19. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P3523870)
20. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P50007068)
21. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=T7124088)
22. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=T3441575)
23. [investor.dollargeneral.com](https://investor.dollargeneral.com/media/document/67eae014-0888-4b74-96ba-b911dbe455b9/assets/DG_2025_Annual_Report.pdf?disposition=inline)
24. [DOLLAR GENERAL CORP — Full financial report (2026 Y)](https://app.finbar.com/go?id=P105715471)
25. [newscenter.dollargeneral.com](https://newscenter.dollargeneral.com/company-facts/dg-history)
26. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/29534/000100579407000367/pressreleasejuly62007.htm)
27. [newscenter.dollargeneral.com](https://newscenter.dollargeneral.com/news/dollar-general-announces-purchase-of-41-former-walmart-express-stores/7f68a751-6538-441a-80c2-5e046eea3a45)

AI-generated summary; may contain errors. Not investment advice. Sign up to Finbar to view original document sources and access worldwide fundamental financial data and intelligence.