{ "schemaVersion": 1, "organisationId": "O-581721784aa049818605fa27df9a01ba", "slug": "diageo-deo-us", "name": "DIAGEO PLC", "updatedAt": "2026-09-28T11:50:58.840994Z", "sections": [ { "type": "OVERVIEW", "text": "Diageo plc is a global beverage-alcohol company whose core business is producing and marketing spirits and beer. Its portfolio spans whisky, vodka, tequila, rum and gin, with brands including Johnnie Walker, Smirnoff, Don Julio, Captain Morgan and Guinness. Founded in 1997, the company states its purpose as helping consumers “celebrate life, every day, everywhere.” [P153994288][P154001154][https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025/chief-executives-statement]\n\nDiageo sells its brands in nearly 180 countries and reports operations across North America, Europe, Asia Pacific, Latin America and the Caribbean, and Africa. For the financial year ended 30 June 2025, it reported approximately $20.2 billion in net sales and an average workforce of 29,860 employees. [https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025/chief-executives-statement][https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/annual-reports/2025/annual-report-2025.pdf]\n[P153994288][P154001154][https://www.diageo.com/en/investors/results-reports-and-events/annual-report-2025/chief-executives-statement][https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/annual-reports/2025/annual-report-2025.pdf]", "updatedAt": "2026-09-28T11:50:58.840994Z" }, { "type": "PRODUCTS", "text": "Diageo’s products span spirits, beer and ready-to-drink beverages. Its Scotch whisky brands include Johnnie Walker, Talisker and Lagavulin; its tequila brands include Don Julio and Casamigos. Other products include Smirnoff vodka, Tanqueray and Gordon’s gin, Captain Morgan rum, Baileys Irish cream liqueur and Guinness beer. Don Julio tequila is made from 100% Blue Weber agave, while Baileys Original Irish Cream combines Irish whiskey and spirits with dairy cream, chocolate and vanilla flavours. [https://www.diageo.com/en/our-brands/scotch-whisky][https://www.diageo.com/en/our-brands/tequila][https://www.diageo.com/en/our-brands/vodka][https://www.diageo.com/en/our-brands/gin][https://www.diageo.com/en/our-brands/rum][https://www.diageo.com/en/our-brands/liqueurs/baileys][https://www.diageo.com/en/our-brands/tequila/don-julio]\n\nThe range also includes premixed drinks such as Smirnoff Ice and Captain Morgan Original Spiced Gold & Cola, alongside alcohol-free products including Guinness 0.0 and Seedlip distilled non-alcoholic spirits. [https://www.smirnoff.com/en-gb/products/ready-to-drink/smirnoff-ice][https://www.captainmorgan.com/en/spirit-drinks/captain-morgan-original-spiced-gold-and-cola-premix][https://www.diageo.com/en/our-brands/non-alcohol-brands] In its fiscal 2025 reported net sales by category, Scotch accounted for 22%, beer 18%, tequila 13%, vodka 8% and ready-to-drink products 4%; these are category shares, not individual-brand shares. [P153994621]\n[P153994621][https://www.diageo.com/en/our-brands/scotch-whisky][https://www.diageo.com/en/our-brands/tequila][https://www.diageo.com/en/our-brands/vodka][https://www.diageo.com/en/our-brands/gin][https://www.diageo.com/en/our-brands/rum][https://www.diageo.com/en/our-brands/liqueurs/baileys][https://www.diageo.com/en/our-brands/tequila/don-julio][https://www.smirnoff.com/en-gb/products/ready-to-drink/smirnoff-ice][https://www.captainmorgan.com/en/spirit-drinks/captain-morgan-original-spiced-gold-and-cola-premix][https://www.diageo.com/en/our-brands/non-alcohol-brands]", "updatedAt": "2026-09-28T11:50:58.840994Z" }, { "type": "GEOGRAPHY", "text": "Diageo is headquartered in London and sells its products in nearly 180 countries and territories. Its sales are reported across five regions: North America, Europe, Asia Pacific, Latin America and the Caribbean, and Africa. [https://www.sec.gov/Archives/edgar/data/835403/000083540325000021/deo-20250630.htm][P50416588]\n\nIn the fiscal year ended June 2025, North America generated $7.97 billion of net sales, about 39% of Diageo’s $20.25 billion total. Europe contributed $4.82 billion (24%), Asia Pacific $3.64 billion (18%), Latin America and the Caribbean $1.85 billion (9%), and Africa $1.83 billion (9%); corporate net sales accounted for the remainder. [https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/annual-reports/2025/annual-report-2025.pdf]\n\nIts production footprint includes the United Kingdom, Ireland, Brazil, Mexico, East Africa and India, among other locations. Diageo owns 31 Scotch whisky distilleries in Scotland. Its average workforce for fiscal 2025 was 29,860, including 10,608 employees in Europe, 8,634 in Asia Pacific, 4,408 in Latin America and the Caribbean, 3,243 in North America, and 2,967 in Africa. [https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/annual-reports/2025/annual-report-2025.pdf][P102647689]\n[P50416588][P102647689][T17763958][T17763958][T17763958][T17763958][T17763958][T17763958][T17763958][T17763470][T17763470][T17763470][T17763470][T17763470][T17763470][T3858842][T3858842][T3858842][T3858842][T3858842][T3858842][https://www.sec.gov/Archives/edgar/data/835403/000083540325000021/deo-20250630.htm][https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/annual-reports/2025/annual-report-2025.pdf]", "updatedAt": "2026-09-28T11:50:58.840994Z" }, { "type": "SEGMENTS", "text": "Diageo reports five geographic operating segments: North America, Europe, Asia Pacific, Latin America and Caribbean, and Africa. In fiscal 2025, they contributed approximately 39%, 24%, 18%, 9% and 9%, respectively, of consolidated net sales; the small remainder was reported as Corporate and other. The segments are organized around regional markets rather than individual drinks categories. [P59708236][T1673334]\n\nNorth America covers the United States and Canada; Europe includes Great Britain, Ireland, Türkiye and other European markets; and Asia Pacific includes India, Greater China and Australia. Latin America and Caribbean includes Brazil and Mexico, while Africa covers East Africa and South-West-Central Africa. [P39355151] Diageo also reports a product-category view of net sales, which is distinct from its geographic segments: spirits accounted for 76%, beer for 18%, and ready-to-drink products for 4% in fiscal 2025. [T3078173]\n[P59708236][T1673334][T1673334][T1673334][T1673334][T1673334][P39355151][T3078173][T3078173][T3078173]", "updatedAt": "2026-09-28T11:50:58.840994Z" }, { "type": "HISTORY", "text": "Diageo’s roots include the Guinness brewery, established by Arthur Guinness in Dublin in 1759, and John Walker’s grocery business, opened in Kilmarnock, Scotland, in 1820 and later associated with blended whisky. Diageo itself was formed on 17 December 1997 through the merger of Guinness plc and Grand Metropolitan plc. [https://www.diageo.com/en/our-business/our-history][https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-celebrates-20-year-anniversary]\n\nThe company subsequently reshaped its portfolio around alcoholic beverages. In 2001, Diageo and Pernod Ricard jointly acquired Seagram’s spirits and wine business, while Diageo sold Pillsbury to General Mills; it sold Burger King in 2002. Diageo agreed to acquire an initial stake in India’s United Spirits in 2012 and completed its acquisition of the Casamigos tequila brand in 2017. [https://www.ftc.gov/news-events/news/press-releases/2001/12/conditions-ftc-approves-joint-acquisition-seagram-spirits-wine-diageo-plc-pernod-ricard-sa][https://www.sec.gov/Archives/edgar/data/40704/000089882201500751/nov2-exhibit991.txt][https://www.sec.gov/Archives/edgar/data/835403/000115697303000095/u45773e6vk.htm][https://www.sec.gov/Archives/edgar/data/835403/000114420412061456/v328184_6k.htm][https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-completes-acquisition-of-super-premium-tequila-casamigos]\n[https://www.diageo.com/en/our-business/our-history][https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-celebrates-20-year-anniversary][https://www.ftc.gov/news-events/news/press-releases/2001/12/conditions-ftc-approves-joint-acquisition-seagram-spirits-wine-diageo-plc-pernod-ricard-sa][https://www.sec.gov/Archives/edgar/data/40704/000089882201500751/nov2-exhibit991.txt][https://www.sec.gov/Archives/edgar/data/835403/000115697303000095/u45773e6vk.htm][https://www.sec.gov/Archives/edgar/data/835403/000114420412061456/v328184_6k.htm][https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-completes-acquisition-of-super-premium-tequila-casamigos]", 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"label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/scotch-whisky", "href": "https://www.diageo.com/en/our-brands/scotch-whisky", "label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/tequila", "href": "https://www.diageo.com/en/our-brands/tequila", "label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/vodka", "href": "https://www.diageo.com/en/our-brands/vodka", "label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/gin", "href": "https://www.diageo.com/en/our-brands/gin", "label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/rum", "href": "https://www.diageo.com/en/our-brands/rum", "label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/liqueurs/baileys", "href": "https://www.diageo.com/en/our-brands/liqueurs/baileys", "label": "www.diageo.com" }, { "id": "https://www.diageo.com/en/our-brands/tequila/don-julio", "href": "https://www.diageo.com/en/our-brands/tequila/don-julio", "label": "www.diageo.com" }, { "id": "https://www.smirnoff.com/en-gb/products/ready-to-drink/smirnoff-ice", "href": "https://www.smirnoff.com/en-gb/products/ready-to-drink/smirnoff-ice", "label": "www.smirnoff.com" }, { "id": "https://www.captainmorgan.com/en/spirit-drinks/captain-morgan-original-spiced-gold-and-cola-premix", "href": "https://www.captainmorgan.com/en/spirit-drinks/captain-morgan-original-spiced-gold-and-cola-premix", "label": "www.captainmorgan.com" }, { "id": "https://www.diageo.com/en/our-brands/non-alcohol-brands", "href": "https://www.diageo.com/en/our-brands/non-alcohol-brands", "label": "www.diageo.com" }, { "id": "P153994621", "href": "https://app.finbar.com/go?id=P153994621", "label": "DIAGEO PLC — Full financial report (2025 Y)", "documentId": "D-ef3c5026da3641c0860a033d7e9548da" }, { "id": "https://www.sec.gov/Archives/edgar/data/835403/000083540325000021/deo-20250630.htm", "href": 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"label": "www.sec.gov" }, { "id": "https://www.sec.gov/Archives/edgar/data/835403/000114420412061456/v328184_6k.htm", "href": "https://www.sec.gov/Archives/edgar/data/835403/000114420412061456/v328184_6k.htm", "label": "www.sec.gov" }, { "id": "https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-completes-acquisition-of-super-premium-tequila-casamigos", "href": "https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-completes-acquisition-of-super-premium-tequila-casamigos", "label": "www.diageo.com" } ] }