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  "slug": "deere-co",
  "name": "DEERE & CO",
  "updatedAt": "2026-10-03T21:56:06.05622Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "Deere & Company is a global manufacturer of agricultural, turf, construction and forestry equipment and related technology and solutions, with financing provided through John Deere Financial. Its four core segments are Production & Precision Agriculture, Small Agriculture & Turf, Construction & Forestry, and Financial Services. [P16500561] Its products range from tractors, harvesters and crop-care equipment to lawn and golf-course machinery, construction and forestry equipment, and equipment financing. [P48860662][P51484291][T12513093]\n\nThe company serves markets across North America, Europe, Latin America, and Asia, Africa, Oceania and the Middle East. [T6416377] Deere’s stated purpose centers on helping provide food, fiber, fuel and infrastructure. [https://www.deere.com/en-us/our-company/our-company-and-purpose] The business dates to 1837, when blacksmith John Deere made a plow. [https://www.deere.com/en-us/our-company/explore-john-deere/history-heritage] Deere reported $45.684 billion in net sales and revenues for fiscal 2025; for the nine months ended August 2, 2026, it reported $35.589 billion. [T12896879][T18617926] The company has described its workforce as nearly 80,000 people across 30 countries and 100 locations. [https://www.deere.com/en-us/john-deere-news/2025-top-linkedin-companies]\n[P16500561][P48860662][P51484291][T12513093][T6416377][T12896879][T18617926][https://www.deere.com/en-us/our-company/our-company-and-purpose][https://www.deere.com/en-us/our-company/explore-john-deere/history-heritage][https://www.deere.com/en-us/john-deere-news/2025-top-linkedin-companies]",
      "updatedAt": "2026-10-03T21:56:06.05622Z"
    },
    {
      "type": "PRODUCTS",
      "text": "Deere & Company’s products span agricultural machinery, turf and utility equipment, construction and forestry machinery, and related digital, parts, maintenance and financial offerings. In FY2025, Production & Precision Agriculture products included 4WD and track tractors, row-crop tractors, harvesters and harvesting fronts, cotton and sugarcane harvesting equipment, and tillage, seeding, spraying, nutrient-management and soil-preparation equipment. Its precision-agriculture capabilities include satellite navigation, connectivity and telematics, sensors, onboard computing, automation software and digital analytics. The 9RX 710 tractor is rated at 710 hp, with maximum power of 781 hp; See & Spray Ultimate uses computer vision and machine learning for targeted in-crop spraying and is offered with 1,000-, 1,200- or 1,600-gallon tank configurations. [P77934201][P9452152][https://www.deere.com/en-us/products-and-solutions/tractors/row-crop-4wd-tractors/9rx-710-tractor-otkwmfjx][https://www.deere.com/en-us/products-solutions/sprayers-and-applicators/see-spray-ultimate]\n\nSmall Agriculture & Turf products include specialty, utility and compact tractors, forage harvesters and attachments, balers, mowers, hay and forage equipment, golf-course machinery, utility vehicles and implements. Construction & Forestry products include backhoe loaders, crawler dozers and loaders, skid steers, wheel loaders, excavators, timber-harvesting machinery, roadbuilding equipment, articulated dump trucks and motor graders. Deere’s 35 P-Tier Compact Excavator is specified at 23.3 hp net power, 10-ft digging depth, 8,135-lb operating weight and 17-ft 1-in maximum reach. [P109232997][https://www.deere.com/en-us/products-and-solutions/construction-equipment/excavators/35-p-tier-compact-excavator-mde1mezg]\n\nService and digital offerings include the John Deere Operations Center, which connects equipment through telematics and provides real-time information and alerts on location, utilization, performance and maintenance; parts, maintenance and repair contracts, warranty extensions, support and precision upgrades; and CF Smart Detect, which uses cameras, obstacle detection, radar and machine learning to identify jobsite obstacles. John Deere Financial offers retail notes, revolving charge accounts, wholesale receivables, leases and extended warranties. In FY2025, Production & Precision Agriculture represented 45% of equipment-operations net sales, Small Agriculture & Turf 26%, and Construction & Forestry 29%. [P114700357][P91440526][P67896447][T12513093][P51739157][T3358322][https://www.deere.com/en-us/products-solutions/technology-solutions/precision-ag-technology/operations-center]\n[P77934201][P9452152][P109232997][P114700357][P91440526][P67896447][T12513093][P51739157][T3358322][https://www.deere.com/en-us/products-and-solutions/tractors/row-crop-4wd-tractors/9rx-710-tractor-otkwmfjx][https://www.deere.com/en-us/products-solutions/sprayers-and-applicators/see-spray-ultimate][https://www.deere.com/en-us/products-and-solutions/construction-equipment/excavators/35-p-tier-compact-excavator-mde1mezg][https://www.deere.com/en-us/products-solutions/technology-solutions/precision-ag-technology/operations-center]",
      "updatedAt": "2026-10-03T21:56:06.05622Z"
    },
    {
      "type": "GEOGRAPHY",
      "text": "In FY2025, Deere’s sales were concentrated in the United States and Canada, which accounted for the majority of sales. Outside those markets, its agriculture and turf equipment was sold through distributors and dealers in more than 100 countries. The FY2025 filing does not provide country-level revenue amounts or percentages. [P60113649][P25341210]\n\nDeere’s equipment operations owned and operated 23 factories and leased and operated four additional manufacturing locations in the United States and Canada; outside those countries, it owned or leased and operated 45 factories. Its distribution footprint included 12 facilities in the United States and Canada and 13 elsewhere. [P81827249] The company listed sales and administrative offices in Argentina, Australia, Brazil, China, France, Germany, India, Italy, Mexico, Poland, Singapore, South Africa, Spain, Ukraine and the United Kingdom. [P25341210]\n\nThe company describes a workforce of nearly 80,000 across 30 countries and 100 locations; a separate company article reported more than 30,000 U.S. employees across 60 factory and office locations in over 16 states. [https://www.deere.com/en-us/john-deere-news/2025-top-linkedin-companies][https://www.deere.com/en-us/john-deere-news/john-deere-us-manufacturing]\n[P60113649][P25341210][P81827249][https://www.deere.com/en-us/john-deere-news/2025-top-linkedin-companies][https://www.deere.com/en-us/john-deere-news/john-deere-us-manufacturing]",
      "updatedAt": "2026-10-03T21:56:06.05622Z"
    },
    {
      "type": "SEGMENTS",
      "text": "For fiscal 2025, ended November 2, Deere reported four business segments. The approximate shares below use each segment’s reported net sales and revenues divided by total segment net sales and revenues of $46.116 billion; the equipment-sales percentages use equipment external net sales of $38.917 billion as the denominator. [D248257][T3358322]\n\n**Production & Precision Agriculture (PPA)** serves production-scale growers of large and small grains, cotton, and sugarcane. Its products include tractors, harvesting equipment, soil-preparation, tillage, seeding, application and crop-care equipment, attachments, and service parts. Segment net sales and revenues were $17.753 billion, about **38.5%** of the total; equipment external net sales were $17.311 billion, about **44.5%** of equipment sales. [T6220998][T3358322]\n\n**Small Agriculture & Turf (SAT)** serves dairy and livestock, high-value and small-acreage crop producers, and turf and utility customers. Its offerings include specialty, utility and compact tractors, forage and hay equipment, mowers, utility vehicles, lawn and golf-course equipment, attachments, and service parts. Segment net sales and revenues were $10.432 billion, about **22.6%** of the total; equipment external net sales were $10.224 billion, about **26.3%** of equipment sales. [T9819895][T3358322]\n\n**Construction & Forestry (CF)** focuses on earthmoving, forestry, and roadbuilding equipment and technology, including loaders, dozers, excavators, graders, milling machines, pavers, rollers, log harvesters, attachments, and service parts. Segment net sales and revenues were $11.642 billion, about **25.2%** of the total; equipment external net sales were $11.382 billion, about **29.2%** of equipment sales. **Financial Services (FS)** finances dealer sales and leases of new and used Deere equipment and provides wholesale dealer financing, retail revolving charge accounts, and extended equipment warranties. Its segment net sales and revenues were $6.289 billion, about **13.6%** of the total. [T7039514][T12810472][T3358322]\n[D248257][T3358322][T6220998][T9819895][T7039514][T12810472]",
      "updatedAt": "2026-10-03T21:56:06.05622Z"
    },
    {
      "type": "HISTORY",
      "text": "John Deere founded his blacksmith business in Grand Detour, Illinois, in 1837 and developed a steel plow that helped establish the company; the business was incorporated as Deere & Company in 1868. [https://www.deere.com/en-us/our-company/explore-john-deere/history-heritage] [https://www.deere.com/en-us/our-company/explore-john-deere/history-heritage/john-deere] In 1918, Deere entered tractor manufacturing by purchasing the Waterloo Gasoline Engine Company. It expanded into self-propelled harvesting with its first such combine, the No. 55, in 1947, and broadened its European presence in 1955 through a controlling interest in Germany’s Heinrich Lanz AG. [https://www.deere.com/assets/pdfs/region-1/our-company/history/plowshare-issue44.pdf] [https://www.deere.com/assets/pdfs/region-1/publications/plowshare-issue43.pdf] [https://www.deere.com/assets/pdfs/common/publications/plowshare_issue28.pdf]\n\nIn 1994, Deere created a Precision Farming Group, an early step in the company’s development of precision-agriculture capabilities. In 2017, Deere acquired Blue River Technology, adding machine-learning and computer-vision capabilities, and the Wirtgen Group, expanding its road-construction-equipment business. [https://www.deere.com/assets/pdfs/common/publications/plowshare-issue40.pdf] [https://www.prnewswire.com/news-releases/deere--company-completes-blue-river-technology-acquisition-300518014.html] [https://www.prnewswire.com/news-releases/deere--company-completes-acquisition-of-the-wirtgen-group-300565244.html]\n[https://www.deere.com/en-us/our-company/explore-john-deere/history-heritage][https://www.deere.com/en-us/our-company/explore-john-deere/history-heritage/john-deere][https://www.deere.com/assets/pdfs/region-1/our-company/history/plowshare-issue44.pdf][https://www.deere.com/assets/pdfs/region-1/publications/plowshare-issue43.pdf][https://www.deere.com/assets/pdfs/common/publications/plowshare_issue28.pdf][https://www.deere.com/assets/pdfs/common/publications/plowshare-issue40.pdf][https://www.prnewswire.com/news-releases/deere--company-completes-blue-river-technology-acquisition-300518014.html][https://www.prnewswire.com/news-releases/deere--company-completes-acquisition-of-the-wirtgen-group-300565244.html]",
      "updatedAt": "2026-10-03T21:56:06.05622Z"
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