# Crocs, Inc.

Summary updated: 2026-10-02T16:19:28.233753Z
Canonical: https://finbar.com/research/companies/crocs-inc

## Overview

Crocs, Inc. designs, develops, markets, distributes, and sells casual lifestyle footwear and accessories. It operates through the Crocs Brand and HEYDUDE Brand segments. Crocs is best known for its molded clogs, sandals, and Jibbitz™ charms; HEYDUDE focuses on casual, lightweight footwear and also sells apparel and accessories. [1](https://app.finbar.com/go?id=P14353681)[2](https://app.finbar.com/go?id=P25040784)[3](https://app.finbar.com/go?id=P8279907)[4](https://app.finbar.com/go?id=P75006794)

The company’s products are sold in more than 85 countries through wholesale and direct-to-consumer channels. Its stated purpose is “to create a more comfortable world for all,” and it describes the Crocs brand mission as “everyone comfortable in their own shoes.” Crocs introduced its first single-style clog in 2002 and completed its acquisition of HEYDUDE in 2022. [5](https://investors.crocs.com/overview/)[6](https://app.finbar.com/go?id=P87258095)[7](https://app.finbar.com/go?id=P43816800)[8](https://app.finbar.com/go?id=P117608566)[9](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2022/Crocs-Inc.-Completes-Acquisition-of-Casual-Footwear-Brand-HEYDUDE/default.aspx)

For the year ended December 31, 2025, Crocs reported revenue of $4.041 billion, including $3.326 billion from Crocs Brand and $714.8 million from HEYDUDE Brand. It reported more than 8,010 employees worldwide as of December 31, 2025. [10](https://app.finbar.com/go?id=T7900248)[11](https://app.finbar.com/go?id=T4664423)[12](https://www.sec.gov/Archives/edgar/data/1334036/000133403626000024/crox2025form10k.pdf)
[1](https://app.finbar.com/go?id=P14353681)[2](https://app.finbar.com/go?id=P25040784)[3](https://app.finbar.com/go?id=P8279907)[4](https://app.finbar.com/go?id=P75006794)[5](https://investors.crocs.com/overview/)[6](https://app.finbar.com/go?id=P87258095)[7](https://app.finbar.com/go?id=P43816800)[8](https://app.finbar.com/go?id=P117608566)[9](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2022/Crocs-Inc.-Completes-Acquisition-of-Casual-Footwear-Brand-HEYDUDE/default.aspx)[10](https://app.finbar.com/go?id=T7900248)[11](https://app.finbar.com/go?id=T4664423)[11](https://app.finbar.com/go?id=T4664423)[12](https://www.sec.gov/Archives/edgar/data/1334036/000133403626000024/crox2025form10k.pdf)[5](https://investors.crocs.com/overview/)[13](https://www.crocs.com/crocs-purpose.html)[12](https://www.sec.gov/Archives/edgar/data/1334036/000133403626000024/crox2025form10k.pdf)[9](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2022/Crocs-Inc.-Completes-Acquisition-of-Casual-Footwear-Brand-HEYDUDE/default.aspx)

## Products & services

Crocs Brand products include the Classic Clog and other clogs and sandals, alongside broader lifestyle footwear. The company also highlights personalization through Jibbitz™ charms and product lines including LiteRide™ and Free Feel Technology™. Crocs describes Croslite™—a proprietary closed-cell resin used in most Crocs Brand footwear and some accessories—as lightweight, water-resistant, durable, soft, and conforming to the foot. The Classic Clog product page specifies ventilation ports, a pivoting heel strap, water-friendly and buoyant construction, and compatibility with Jibbitz charms; it lists 25% bio-circular material by mass-balance calculation for that product. [3](https://app.finbar.com/go?id=P8279907)[14](https://app.finbar.com/go?id=P51047948)[15](https://app.finbar.com/go?id=P77035243)[16](https://www.crocs.com/p/classic-clog/10001.html)

HEYDUDE’s footwear range includes its Wally and Wendy loafer silhouettes, as well as sneakers and boots. The brand describes its shoes as lightweight and flexible, and identifies a flex-and-fold outsole and ergonomic insole among product features. HEYDUDE also offers apparel and accessories. Crocs identifies wholesale and direct-to-consumer channels, including company-operated stores and e-commerce, but does not report a separate paid service offering. [3](https://app.finbar.com/go?id=P8279907)[4](https://app.finbar.com/go?id=P75006794)[17](https://app.finbar.com/go?id=P68986566)

By brand, Crocs generated $3.326 billion, or approximately 82.3% of total FY2025 revenue, while HEYDUDE generated $714.8 million, or approximately 17.7%. In the first half of 2026, the Crocs Brand accounted for approximately 84.1% of revenue and HEYDUDE 15.9%. These are brand-level revenue shares; the company does not separately disclose revenue percentages for individual product categories such as clogs, sandals, or charms. [18](https://app.finbar.com/go?id=T2912613)[19](https://app.finbar.com/go?id=T16578717)
[3](https://app.finbar.com/go?id=P8279907)[14](https://app.finbar.com/go?id=P51047948)[15](https://app.finbar.com/go?id=P77035243)[16](https://www.crocs.com/p/classic-clog/10001.html)[4](https://app.finbar.com/go?id=P75006794)[17](https://app.finbar.com/go?id=P68986566)[18](https://app.finbar.com/go?id=T2912613)[18](https://app.finbar.com/go?id=T2912613)[18](https://app.finbar.com/go?id=T2912613)[19](https://app.finbar.com/go?id=T16578717)[19](https://app.finbar.com/go?id=T16578717)[19](https://app.finbar.com/go?id=T16578717)[16](https://www.crocs.com/p/classic-clog/10001.html)

## Geographic presence

At year-end 2025, Crocs Brand operated 439 retail locations: 200 in North America and 239 internationally. Its stores were concentrated in the United States (186), South Korea (95), China (56), and Japan (26), with additional locations in Singapore, Canada, Germany, Great Britain, France, Malaysia, Australia, Austria, Puerto Rico, the Netherlands, India, and Ireland. HEYDUDE operated 75 listed retail locations, all in the United States. [20](https://app.finbar.com/go?id=P49631620)[21](https://app.finbar.com/go?id=T9639176)

The company’s principal executive and administrative offices are in Broomfield, Colorado; its listed principal properties also include HEYDUDE’s headquarters in Westwood, Massachusetts, offices in Hoofddorp, Netherlands, and Singapore, and distribution centers in Dayton, Ohio, Las Vegas, Nevada, and Dordrecht, Netherlands. Crocs states that it leases additional offices and distribution facilities worldwide. [22](https://app.finbar.com/go?id=P41836846)[23](https://app.finbar.com/go?id=T12628359)[24](https://app.finbar.com/go?id=P66392827)

Footwear is produced by third-party manufacturers, the majority of which are located in Vietnam, China, Indonesia, India, and Mexico. The FY2025 and latest Q2 2026 materials reviewed report consolidated revenue but do not provide a country- or region-level revenue breakdown; the available sources likewise do not specify employee distribution by geography. [25](https://app.finbar.com/go?id=P20751576)[10](https://app.finbar.com/go?id=T7900248)[26](https://app.finbar.com/go?id=T16578696)
[20](https://app.finbar.com/go?id=P49631620)[21](https://app.finbar.com/go?id=T9639176)[22](https://app.finbar.com/go?id=P41836846)[23](https://app.finbar.com/go?id=T12628359)[24](https://app.finbar.com/go?id=P66392827)[25](https://app.finbar.com/go?id=P20751576)[10](https://app.finbar.com/go?id=T7900248)[26](https://app.finbar.com/go?id=T16578696)

## Business segments

For fiscal 2025, Crocs, Inc. reported two segments: **Crocs Brand** and **HEYDUDE Brand**. Crocs Brand focuses on casual lifestyle footwear and accessories, including clogs, sandals and Jibbitz™ charms; its product range is led by the Classic Clog, and most Crocs Brand shoes use proprietary molded Croslite™ material. [17](https://app.finbar.com/go?id=P68986566)[3](https://app.finbar.com/go?id=P8279907) It generated $3,325.8 million, approximately 82.3% of consolidated revenue. [18](https://app.finbar.com/go?id=T2912613)

**HEYDUDE Brand** focuses on casual footwear, including easy-on/easy-off loafer styles such as Wally and Wendy, as well as sneakers and boots. [27](https://app.finbar.com/go?id=P86122241) It generated $714.8 million, approximately 17.7% of consolidated revenue. [18](https://app.finbar.com/go?id=T2912613) Both segments earn revenue from footwear and accessories sold to external customers. [28](https://app.finbar.com/go?id=P43925338) Revenue shares are calculated against fiscal 2025 consolidated revenue of $4,040.6 million. [18](https://app.finbar.com/go?id=T2912613)
[17](https://app.finbar.com/go?id=P68986566)[3](https://app.finbar.com/go?id=P8279907)[18](https://app.finbar.com/go?id=T2912613)[27](https://app.finbar.com/go?id=P86122241)[18](https://app.finbar.com/go?id=T2912613)[28](https://app.finbar.com/go?id=P43925338)[18](https://app.finbar.com/go?id=T2912613)

## Company history

Crocs, Inc. was founded in 2002 by Lyndon “Duke” Hanson, Scott Seamans, and George “Bo” Boedecker Jr. to market a lightweight boating shoe developed by Foam Creations. Its first clog, the Beach, debuted at the Fort Lauderdale Boat Show that November. [29](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2012/Crocs-Inc-to-Ring-Opening-Bell-at-NASDAQ-in-Celebration-of-10th-Anniversary/default.aspx) Crocs appointed Ron Snyder CEO in 2005 and went public in February 2006. [30](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2005/Shoe-fits-for-new-Crocs-CEO/default.aspx)[31](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/Crocs-Inc-prices-its-Initial-Public-Offering/default.aspx)

In 2006, Crocs agreed to acquire Jibbitz, whose decorative shoe charms became an extension of the clog product line; it also pursued footwear acquisitions including Ocean Minded and Bite in 2006–07. [32](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-JIBBITZ-LLC/default.aspx)[33](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-OCEAN-MINDED-LLC/default.aspx)[34](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2007/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-BITE-FOOTWEAR/default.aspx) After announcing a business-improvement plan in 2014, including portfolio and organizational streamlining, Crocs appointed Gregg Ribatt CEO in 2015; Andrew Rees succeeded him in 2017. [35](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2014/Crocs-Inc-Reports-Second-Quarter-2014-Financial-Results-Announces-Strategic-Plan-for-Driving-Business-Improvement/)[36](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2015/Gregg-Ribatt-Begins-New-Role-as-CEO-of-Crocs-Inc/default.aspx)[37](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2017/Crocs-Inc-Reports-Fourth-Quarter-and-Full-Year-2016-Financial-Results/)

In December 2021, Crocs announced an agreement to acquire casual-footwear brand HEYDUDE for $2.5 billion; the acquisition was completed in February 2022. [38](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2021/Crocs-Inc.-to-Acquire-Casual-Footwear-Brand-HEYDUDE/default.aspx)[9](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2022/Crocs-Inc.-Completes-Acquisition-of-Casual-Footwear-Brand-HEYDUDE/default.aspx)
[29](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2012/Crocs-Inc-to-Ring-Opening-Bell-at-NASDAQ-in-Celebration-of-10th-Anniversary/default.aspx)[30](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2005/Shoe-fits-for-new-Crocs-CEO/default.aspx)[31](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/Crocs-Inc-prices-its-Initial-Public-Offering/default.aspx)[32](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-JIBBITZ-LLC/default.aspx)[33](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-OCEAN-MINDED-LLC/default.aspx)[34](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2007/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-BITE-FOOTWEAR/default.aspx)[35](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2014/Crocs-Inc-Reports-Second-Quarter-2014-Financial-Results-Announces-Strategic-Plan-for-Driving-Business-Improvement/)[36](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2015/Gregg-Ribatt-Begins-New-Role-as-CEO-of-Crocs-Inc/default.aspx)[37](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2017/Crocs-Inc-Reports-Fourth-Quarter-and-Full-Year-2016-Financial-Results/)[38](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2021/Crocs-Inc.-to-Acquire-Casual-Footwear-Brand-HEYDUDE/default.aspx)[9](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2022/Crocs-Inc.-Completes-Acquisition-of-Casual-Footwear-Brand-HEYDUDE/default.aspx)[29](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2012/Crocs-Inc-to-Ring-Opening-Bell-at-NASDAQ-in-Celebration-of-10th-Anniversary/default.aspx)[30](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2005/Shoe-fits-for-new-Crocs-CEO/default.aspx)[31](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/Crocs-Inc-prices-its-Initial-Public-Offering/default.aspx)[32](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-JIBBITZ-LLC/default.aspx)[33](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2006/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-OCEAN-MINDED-LLC/default.aspx)[34](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2007/CROCS-INC-ENTERS-INTO-DEFINITIVE-AGREEMENT-TO-ACQUIRE-BITE-FOOTWEAR/default.aspx)[35](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2014/Crocs-Inc-Reports-Second-Quarter-2014-Financial-Results-Announces-Strategic-Plan-for-Driving-Business-Improvement/)[36](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2015/Gregg-Ribatt-Begins-New-Role-as-CEO-of-Crocs-Inc/default.aspx)[37](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2017/Crocs-Inc-Reports-Fourth-Quarter-and-Full-Year-2016-Financial-Results/)[38](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2021/Crocs-Inc.-to-Acquire-Casual-Footwear-Brand-HEYDUDE/default.aspx)[9](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2022/Crocs-Inc.-Completes-Acquisition-of-Casual-Footwear-Brand-HEYDUDE/default.aspx)

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