{
  "schemaVersion": 1,
  "organisationId": "O-0383538bc23d47409be07cc11f4c5f45",
  "slug": "cargurus-inc",
  "name": "CarGurus, Inc.",
  "updatedAt": "2026-10-03T21:40:15.261208Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "CarGurus, Inc. is a multinational automotive shopping marketplace and technology company that connects vehicle shoppers with dealers. Its consumer platform supports vehicle research and shopping, while dealer-facing products provide inventory, pricing, marketing, and sales-conversion tools. The company’s stated mission is to bring more trust and transparency to car shopping. [P99567540]\n\nIts online marketplaces operate in the United States, the United Kingdom, and Canada. [P99567540][https://www.cargurus.com/about/press/20-years] For the fiscal year ended 2025, CarGurus reported revenue of $907.0 million. [T7878473] The company’s careers site describes a workforce of more than 1,100 employees across North America, Ireland, and the U.K. [https://careers.cargurus.com/us/en/]\n[P99567540][T7878473][https://www.cargurus.com/about/press/20-years][https://careers.cargurus.com/us/en/]",
      "updatedAt": "2026-10-03T21:40:15.261208Z"
    },
    {
      "type": "PRODUCTS",
      "text": "CarGurus’ consumer marketplace provides vehicle search, listings, comparisons and pricing information. Search results include filters and similar-vehicle recommendations; vehicle pages can include dealer reviews, photos, vehicle and price history, and payment calculators. For eligible used vehicles, Deal Ratings classify listings from Great Deal to Overpriced using Instant Market Value, a proprietary estimate of local market value based on vehicle and market data. [https://www.cargurus.com/]\n\nFor dealers, paid Listings subscriptions provide inventory visibility, shopper leads and dashboard tools. Related services include Audience Targeting for advertising to shoppers on third-party sites, Highlight for featured placement, New Car Exposure for new-car promotion, and Geo Expansion for reaching shoppers beyond a dealer’s local area. PriceVantage provides vehicle-pricing recommendations using marketplace and inventory data, while Dashboard insights include inventory acquisition, pricing and listing-merchandising guidance. [https://dealers.cargurus.com/listings] [https://dealers.cargurus.com/audience-targeting] [https://dealers.cargurus.com/pricevantage]\n\nDigital Deal lets shoppers begin selected vehicle purchases online, with features such as payment calculations, trade-in estimates, financing prequalification through participating partners, deposits and appointment scheduling. Sell My Car connects consumers seeking to sell a vehicle with dealer offers. Dealership Mode offers app-based, on-lot vehicle information and tools. [https://dealers.cargurus.com/digital-deal] [https://www.cargurus.com/sell-my-car] [https://www.cargurus.com/about/dealership-mode]\n\nCarGurus’ FY2025 Form 10-K reports one operating segment and does not disclose revenue percentages for individual current products. It describes subscription and advertising revenue, but not a product-level revenue mix. [https://www.sec.gov/Archives/edgar/data/1494259/000119312526059435/carg-20251231.htm]\n[https://www.cargurus.com/][https://dealers.cargurus.com/listings][https://dealers.cargurus.com/audience-targeting][https://dealers.cargurus.com/pricevantage][https://dealers.cargurus.com/digital-deal][https://www.cargurus.com/sell-my-car][https://www.cargurus.com/about/dealership-mode][https://www.sec.gov/Archives/edgar/data/1494259/000119312526059435/carg-20251231.htm]",
      "updatedAt": "2026-10-03T21:40:15.261208Z"
    },
    {
      "type": "GEOGRAPHY",
      "text": "CarGurus operates online marketplaces in the United States, the United Kingdom, and Canada. Its FY2025 reporting groups revenue geographically as U.S. and International, with International comprising customers outside the U.S.; country-level revenue amounts and regional percentages are not provided in the cited materials. [P150186935][P17670860]\n\nIn Q4 2025, average monthly unique users totaled 32.480 million in the U.S. and 8.938 million internationally—about 78.4% and 21.6% of the total, respectively. [T9690437] The company announced its global headquarters in Boston and European headquarters in Dublin. Its platform infrastructure is concentrated in the eastern U.S. and near London, Dublin, and Frankfurt; U.S. and Canadian websites are hosted in the U.S., while European websites use cloud services near those three European cities. [https://www.cargurus.com/about/press/boston-hq][https://www.cargurus.co.uk/about/press/dublinhq-2025][P16824236][P56579520]\n[P150186935][P17670860][T9690437][P16824236][P56579520][https://www.cargurus.com/about/press/boston-hq][https://www.cargurus.co.uk/about/press/dublinhq-2025]",
      "updatedAt": "2026-10-03T21:40:15.261208Z"
    },
    {
      "type": "SEGMENTS",
      "text": "CarGurus reported one operating and reportable segment in FY2025, following its move from two segments in the fourth quarter of 2025. The company now manages and assesses performance on a consolidated basis; the single segment represented 100% of FY2025 revenue, approximately $907 million. [P101128364][P80988044][P841724][T12270557]\n\nBefore the change, its reportable segments were U.S. Marketplace and Digital Wholesale. In FY2024, as originally reported, Marketplace revenue was approximately $733.7 million (82% of total), reflecting dealer listings and related offerings, advertising, and financing partnerships. Digital Wholesale revenue was approximately $97.8 million (11%); its activities included dealer-to-dealer vehicle transactions, Instant Max Cash Offer vehicle sales, and related services. The remaining 7% was reported as other revenue. [T12634311][P61685612]\n\nThese FY2024 percentages reflect the originally reported segment presentation and are not directly comparable with FY2025’s consolidated presentation. CarGurus’ U.S. and international revenue figures are geographic disclosures, not separate reportable business segments. [P150187156][T44408]\n[P101128364][P80988044][P841724][T12270557][T12634311][P61685612][P150187156][T44408]",
      "updatedAt": "2026-10-03T21:40:15.261208Z"
    },
    {
      "type": "HISTORY",
      "text": "CarGurus was founded in 2006 by Langley Steinert. Its automotive community site was in beta from March 2006 before being publicly released in January 2007, and the company introduced its Instant Market Value pricing feature in 2010. [https://www.cargurus.com/about/cargurus] [https://www.cargurus.com/press/20070129.html] The company expanded into Canada in 2015, the U.K. later that year and Germany in 2017. [https://www.newswire.ca/news-releases/cargurus-expands-to-canada-offers-canadians-a-faster-easier-way-to-shop-for-great-car-deals-517749611.html] [https://www.cargurus.co.uk/about/press/cargurus-launches-uk-site] [https://www.cargurus.co.uk/about/press/cargurus-hires-vp-of-european-sales]\n\nCarGurus began trading on Nasdaq in October 2017 and completed its IPO that month. [https://www.nasdaq.com/about/press-center/nasdaq-welcomes-cargurus-nasdaq-carg-nasdaq-stock-market] [P186945153] It acquired the U.K. motoring website PistonHeads in 2019 and car-shopping platform Autolist in 2020. [https://www.prnewswire.com/news-releases/cargurus-completes-acquisition-of-motoring-website-pistonheads-300774804.html] [https://investors.cargurus.com/news-releases/news-release-details/cargurus-acquires-car-shopping-platform-autolist] In 2021, it acquired a 51% stake in CarOffer and named Jason Trevisan CEO, with Steinert becoming Executive Chairman; it acquired CarOffer’s remaining minority interests in 2023. [https://investors.cargurus.com/news-releases/news-release-details/cargurus-completes-acquisition-caroffer] [https://investors.cargurus.com/news-releases/news-release-details/cargurus-announces-executive-leadership-transition] [https://investors.cargurus.com/news-releases/news-release-details/cargurus-finalizes-acquisition-caroffer] In 2022, the company introduced Digital Deal, a feature for shoppers to begin a vehicle purchase online. [https://investors.cargurus.com/news-releases/news-release-details/cargurus-new-digital-deal-solution-enables-dealers-sell-more]\n[P186945153][https://www.cargurus.com/about/cargurus][https://www.cargurus.com/press/20070129.html][https://www.newswire.ca/news-releases/cargurus-expands-to-canada-offers-canadians-a-faster-easier-way-to-shop-for-great-car-deals-517749611.html][https://www.cargurus.co.uk/about/press/cargurus-launches-uk-site][https://www.cargurus.co.uk/about/press/cargurus-hires-vp-of-european-sales][https://www.nasdaq.com/about/press-center/nasdaq-welcomes-cargurus-nasdaq-carg-nasdaq-stock-market][https://www.prnewswire.com/news-releases/cargurus-completes-acquisition-of-motoring-website-pistonheads-300774804.html][https://investors.cargurus.com/news-releases/news-release-details/cargurus-acquires-car-shopping-platform-autolist][https://investors.cargurus.com/news-releases/news-release-details/cargurus-completes-acquisition-caroffer][https://investors.cargurus.com/news-releases/news-release-details/cargurus-announces-executive-leadership-transition][https://investors.cargurus.com/news-releases/news-release-details/cargurus-finalizes-acquisition-caroffer][https://investors.cargurus.com/news-releases/news-release-details/cargurus-new-digital-deal-solution-enables-dealers-sell-more]",
      "updatedAt": "2026-10-03T21:40:15.261208Z"
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