{ "schemaVersion": 1, "organisationId": "O-5d4c85aae2eb4932820c2006a81ef6cc", "slug": "brunswick-corp", "name": "BRUNSWICK CORP", "updatedAt": "2026-10-02T13:33:16.912426Z", "sections": [ { "type": "OVERVIEW", "text": "Brunswick Corporation is a marine recreation company whose businesses span marine propulsion, parts and accessories, marine electronics and power systems, and recreational boats. Its portfolio includes Mercury engines and propulsion systems, Navico marine electronics, and boat brands such as Sea Ray, Boston Whaler, Bayliner, Lund, and Harris. The company describes its purpose around marine innovation and transforming experiences on the water and beyond. [P60624080][P110973823][P56688289][P118223540][https://www.brunswick.com/our-company]\n\nBrunswick serves customers through a global dealer and distributor network, with manufacturing concentrated in the United States, Europe, Mexico, and Canada; its corporate site reports operations in 26 countries and sales in more than 170 markets. For fiscal 2025, the company reported net sales of approximately $5.36 billion, and its company profile reported approximately 14,000 employees as of December 31, 2025. [P19547093][https://www.brunswick.com/our-company/locations][T3782088][https://www.brunswick.com/our-company]\n[P60624080][P110973823][P56688289][P118223540][https://www.brunswick.com/our-company][P19547093][https://www.brunswick.com/our-company/locations][T3782088][https://www.brunswick.com/our-company][https://www.brunswick.com/our-company/locations]", "updatedAt": "2026-10-02T13:33:16.912426Z" }, { "type": "PRODUCTS", "text": "Brunswick’s propulsion products include Mercury outboard, sterndrive and inboard engines, along with controls, rigging and propellers sold under brands including Mercury, Mercury MerCruiser, Mariner, Mercury Racing and Mercury Diesel. Its disclosed outboard range spans 2.5–600 hp, while gas and diesel inboard and sterndrive models span 115–1,550 hp. Electric propulsion includes Avator models from 7.5e to 110e and Fliteboard electric eFoil systems. [P82367292][P118223540]\n\nEngine parts and accessories include oils, lubricants and other aftermarket and OEM products sold under Mercury, Mercury Precision Parts, Quicksilver and Seachoice, alongside marine-parts distribution businesses. Navico Group supplies marine electronics and connected systems, electrification and power components, and digital switching for marine, RV, specialty vehicle, mobile and industrial markets. Its brands include Lowrance, Simrad, B&G, C-MAP and MotorGuide; product categories include displays, fish finders, autopilots, sonar, radar and cartography. [P113100767][P56688289][https://www.brunswick.com/news/press-releases/detail/716/brunswick-corporation-establishes-navico-group-the][https://www.brunswick.com/news/press-releases/detail/622/brunswick-corporation-completes-acquisition-of-navico]\n\nBoat products include Sea Ray sport boats and cruisers; Bayliner runabouts, sport cruisers and Heyday wake boats; Boston Whaler fiberglass offshore boats; and fishing, utility, pontoon and deck boats from brands including Lund, Crestliner, Harris, Lowe and Princecraft. Other offerings include Navan exploration boats, Thunder Jet heavy-gauge aluminum boats, and international brands such as Quicksilver, Rayglass and Uttern. Brunswick also provides boating-related consumer and dealer support through Business Acceleration, extended service contracts, insurance and digital retail financing. [P19547093][P27729473][P108559197]\n\nIn fiscal 2025, reported net sales were $1,908.1 million for Propulsion (about 35.6% of company sales), $1,210.1 million for Engine P&A (22.6%), $720.5 million for Navico Group (13.4%) and $1,524.1 million for Boat (28.4%). [T8284483]\n[P82367292][P118223540][P113100767][P56688289][https://www.brunswick.com/news/press-releases/detail/716/brunswick-corporation-establishes-navico-group-the][https://www.brunswick.com/news/press-releases/detail/622/brunswick-corporation-completes-acquisition-of-navico][P19547093][P27729473][P108559197][T8284483][T8284483][T8284483][T8284483][T8284483][https://www.brunswick.com/news/press-releases/detail/716/brunswick-corporation-establishes-navico-group-the][https://www.brunswick.com/news/press-releases/detail/622/brunswick-corporation-completes-acquisition-of-navico]", "updatedAt": "2026-10-02T13:33:16.912426Z" }, { "type": "GEOGRAPHY", "text": "Brunswick’s reported sales geography is divided into the United States and International. For fiscal 2025, U.S. net sales were $3.614 billion (67.4%) and international sales were $1.748 billion (32.6%) of $5.363 billion total. The company identifies Europe, Canada, Latin America, and Asia-Pacific as international markets, but does not disclose sales by individual country or by those regions. [T2017772][P100931018]\n\nIts listed facilities span the United States, Mexico, Canada, Belgium, the Netherlands, and Portugal. The 2025 property schedule includes its headquarters in Mettawa, Illinois; manufacturing and other sites across multiple U.S. states; Mexican facilities in Juarez and Ensenada; and facilities in Quebec, Belgium, the Netherlands, and Portugal. At year-end 2025, net property was $1.098 billion in the U.S. and $109.9 million internationally. [T7802900][T2017772] The company reported operations in 26 countries and approximately 14,000 employees as of December 31, 2025, without disclosing employee distribution by geography. Its listed regional headquarters are in Verviers, Belgium; Dandenong, Australia; and Dubai, UAE. [https://www.brunswick.com/our-company][https://www.brunswick.com/our-company/locations]\n[T2017772][P100931018][T7802900][https://www.brunswick.com/our-company][https://www.brunswick.com/our-company/locations][https://www.brunswick.com/our-company][https://www.brunswick.com/our-company/locations]", "updatedAt": "2026-10-02T13:33:16.912426Z" }, { "type": "SEGMENTS", "text": "Brunswick reported four business segments for FY2025, ended December 31, 2025. Approximate shares below are based on each segment’s net sales as a percentage of consolidated net sales, and are rounded to one decimal place.\n\nPropulsion contributed about 35.6% of net sales ($1,908.1 million). It makes and markets outboard, sterndrive and inboard engines, along with propulsion controls, rigging and propellers. [P82367292][T8284483] Engine P&A contributed about 22.6% ($1,210.1 million), encompassing marine and non-marine parts and accessories, branded consumables such as oils and lubricants, and aftermarket distribution of Brunswick and third-party products. [P113100767][T8284483]\n\nNavico Group contributed about 13.4% ($720.5 million) through products and systems for marine, recreational vehicle, specialty-vehicle, mobile and industrial markets, including electronics, electrification and power products, and digital switching. [P56688289][T8284483] The Boat segment contributed about 28.4% ($1,524.1 million), covering recreational-boat manufacturing and distribution as well as Business Acceleration; its brands span sport, cruiser, wake, fishing, pontoon and exploration boats. [P27729473][P19547093][T8284483]\n\nBrunswick also presents Corporate/Other separately, but it is not a reportable business segment with segment sales in the FY2025 segment table. Navico Group’s product lines are also presented separately—Electronic Solutions, Power Solutions and Performance Solutions—within the reportable-segment structure. [T8284483][P114317067]\n[P82367292][T8284483][P113100767][T8284483][P56688289][T8284483][P27729473][P19547093][T8284483][T8284483][P114317067]", "updatedAt": "2026-10-02T13:33:16.912426Z" }, { "type": "HISTORY", "text": "Founded in Cincinnati in 1845 by John Moses Brunswick as a carriage-making business, the company entered billiards after Brunswick made his first billiard table for a customer. In 1874 it merged with Julius Balke’s Great Western Billiards Table Manufactory, and in 1878 combined with Phelan & Collender to form Brunswick-Balke-Collender. Brunswick later expanded into bowling, as the sport became organized in the United States in the late 19th century. [https://www.brunswick.com/our-company/our-history] [https://brunswickbowling.com/company]\n\nThe company broadened into marine propulsion when Mercury Marine, founded by Carl Kiekhaefer in 1939, became a Brunswick division in 1961. Brunswick sold its Retail Bowling business in 2014 and Bowling Products in 2015, while retaining its billiards business. It expanded into boating services through its 2019 acquisition of Freedom Boat Club, then into marine electronics and systems with its 2021 acquisition of Navico; in 2022 it brought Navico and other advanced-systems businesses together as Navico Group. [https://www.mercurymarine.com/us/en/about-us/85th-anniversary] [https://www.mercuryracing.com/content/mercury-marine/na/lam/es/legacy/history/brunswick-merger.html] [https://www.brunswick.com/news/press-releases?page=79%26redir=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8%3D] [https://www.brunswick.com/investors/sec-filings/annual-reports/content/0001628280-16-011325/0001628280-16-011325.pdf] [https://www.brunswick.com/investors/news-events/press-releases/detail/692/freedom-boat-club-doubles-in-size-since-brunswick] [https://www.brunswick.com/news/press-releases/detail/622/brunswick-corporation-completes-acquisition-of-navico] [P34803867]\n[P34803867][https://www.brunswick.com/our-company/our-history][https://brunswickbowling.com/company][https://www.mercurymarine.com/us/en/about-us/85th-anniversary][https://www.mercuryracing.com/content/mercury-marine/na/lam/es/legacy/history/brunswick-merger.html][https://www.brunswick.com/news/press-releases?page=79%26redir=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8%3D][https://www.brunswick.com/investors/sec-filings/annual-reports/content/0001628280-16-011325/0001628280-16-011325.pdf][https://www.brunswick.com/investors/news-events/press-releases/detail/692/freedom-boat-club-doubles-in-size-since-brunswick][https://www.brunswick.com/news/press-releases/detail/622/brunswick-corporation-completes-acquisition-of-navico][https://www.brunswick.com/our-company/our-history][https://brunswickbowling.com/company][https://www.mercurymarine.com/us/en/about-us/85th-anniversary][https://www.mercuryracing.com/content/mercury-marine/na/lam/es/legacy/history/brunswick-merger.html][https://www.brunswick.com/news/press-releases?page=79%26redir=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8%3D][https://www.brunswick.com/investors/sec-filings/annual-reports/content/0001628280-16-011325/0001628280-16-011325.pdf][https://www.brunswick.com/investors/news-events/press-releases/detail/692/freedom-boat-club-doubles-in-size-since-brunswick][https://www.brunswick.com/news/press-releases/detail/622/brunswick-corporation-completes-acquisition-of-navico]", 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