{ "schemaVersion": 1, "organisationId": "O-9eb80fa25f90484c9a641bbd7be984f7", "slug": "brown-forman-corp", "name": "BROWN FORMAN CORP", "updatedAt": "2026-10-02T12:53:31.082058Z", "sections": [ { "type": "OVERVIEW", "text": "Brown-Forman is a global producer and marketer of beverage alcohol, with a portfolio spanning spirits and ready-to-drink cocktails. Its brands include Jack Daniel’s, Woodford Reserve, Old Forester, el Jimador, Herradura, Diplomático and Gin Mare. The company says its products are sold in more than 170 countries. [P124693856][P124693859][https://www.brown-forman.com/about-us]\n\nFor fiscal 2026, Brown-Forman reported net sales of $3.928 billion and approximately 4,900 employees, excluding part-time and temporary workers. [T14281462] The company traces its origins to 1870, when its founding brand, Old Forester, was established. Its stated purpose is “Lifting Spirits, Enriching Life.” [P124693856][https://www.brown-forman.com/our-commitments]\n[P124693856][P124693859][T14281462][https://www.brown-forman.com/about-us][https://www.brown-forman.com/our-commitments]", "updatedAt": "2026-10-02T12:53:31.082058Z" }, { "type": "PRODUCTS", "text": "Brown-Forman’s portfolio includes more than 40 spirits and ready-to-drink (RTD) cocktail brands. Key products include Jack Daniel’s Tennessee Whiskey and flavored or specialty expressions such as Honey, Apple, Blackberry, Fire, Gentleman Jack, Single Barrel and Bonded; Woodford Reserve bourbon, Double Oaked and rye; Old Forester bourbon; el Jimador and Herradura tequila; New Mix RTDs; Diplomático rum; Gin Mare and Fords Gin; Chambord liqueur; The Glendronach, Benriach and Glenglassaugh single-malt Scotch; and Slane Irish Whiskey. Jack Daniel’s RTDs include Jack Daniel’s & Coca-Cola, Jack Daniel’s & Cola, Double Jack and Country Cocktails. [P124693859][T14281452][P124693863]\n\nProduct specifications include aged whiskey expressions, including 10-, 12- and 14-year-old offerings, as well as single-barrel and bonded series; Old Forester’s listed bourbons include 86- and 100-proof Kentucky straight bourbon. [P124693863][https://www.brown-forman.com/brand/old-forester] In the first quarter of FY2027, whiskey represented approximately 72.2% of net sales, RTDs 16.9%, tequila 5.9%, the rest of the portfolio 4.3%, and non-branded and bulk products 0.7%. [T18930387]\n[P124693859][T14281452][P124693863][https://www.brown-forman.com/brand/old-forester][T18930387][https://www.brown-forman.com/brand/old-forester]", "updatedAt": "2026-10-02T12:53:31.082058Z" }, { "type": "GEOGRAPHY", "text": "In FY2026, Brown‑Forman reported net sales by geography of 42% in the United States, 28% in Developed International markets, 25% in Emerging markets, and 5% in Travel Retail; non-branded and bulk sales represented 1%. [T14281464] Among individual markets, Mexico accounted for 8% of net sales, Germany 6%, Australia 5%, the United Kingdom 4%, and France 3%. [T14281464] [T14281464] [T14281464] [T14281464] [T14281464]\n\nThe company’s listed facilities span the United States, France, Mexico, Ireland, Scotland, and Panama; Louisville, Kentucky is its world headquarters. [T14281459] [P124693856] Brown‑Forman reported approximately 4,900 employees across six continents, including about 1,900 in the United States and 700 in Louisville. It identifies the U.S., Mexico, and U.K. as primary workforce locations, and India, Mexico, and Poland as locations where operational hubs expanded in FY2026. [P124693856] [P124693940]\n[T14281464][T14281464][T14281464][T14281464][T14281464][T14281464][T14281464][T14281464][T14281464][T14281464][T14281459][P124693856][P124693940]", "updatedAt": "2026-10-02T12:53:31.082058Z" }, { "type": "SEGMENTS", "text": "Brown-Forman’s FY2026 annual report identifies one operating segment. Its business is predominantly the global sale of beverage-alcohol consumer products, and the chief operating decision maker reviews segment measures that equal the consolidated financial-statement amounts. Accordingly, the company does not report separate operating-segment contributions or distinct segment-specific focus areas. [P124694711][P124694712]\n\nAs a separate view—not operating segments—the company reports FY2026 net sales by geographic “Top Markets”: United States, approximately 42%; Developed International, 28%; Emerging, 25%; Travel Retail, 5%; and non-branded and bulk, 1%. These are rounded shares, so they sum to 101%. [T14281464]\n[P124694711][P124694712][T14281464][T14281464][T14281464][T14281464][T14281464]", "updatedAt": "2026-10-02T12:53:31.082058Z" }, { "type": "HISTORY", "text": "George Garvin Brown founded the business in 1870 as J.T.S. Brown & Brother, selling whiskey in sealed glass bottles. In 1890, he partnered with George Forman, giving rise to the Brown-Forman name. [https://www.brown-forman.com/history-timeline]\n\nBrown-Forman expanded its whiskey portfolio by purchasing the Jack Daniel Distillery in 1956 and launching Woodford Reserve in 1996. In 2007, it completed the acquisition of Casa Herradura, adding the Herradura and el Jimador tequila brands. [https://pressroom.jackdaniels.com/background/] [https://www.brown-forman.com/history-timeline] [https://investors.brown-forman.com/investors/news-releases/press-release/2007/Brown-Forman-Completes-Casa-Herradura-Acquisition-for-776-Million/default.aspx]\n\nThe company also reshaped its portfolio through acquisitions and sales: it sold Southern Comfort and Tuaca in 2016, acquired Gin Mare in 2022 and Diplomático Rum in 2023, and completed the sale of Finlandia Vodka in 2023 and Sonoma-Cutrer in 2024. [https://investors.brown-forman.com/investors/news-releases/press-release/2016/Brown-Forman-Completes-Sale-of-Southern-Comfort-and-Tuaca-to-Sazerac/default.aspx] [https://www.brown-forman.com/article/brown-forman-completes-purchase-gin-mare-brands-november-3-2022] [https://www.brown-forman.com/article/brown-forman-completes-acquisition-diplomatico-rum-brand-january-5-2023] [https://www.brown-forman.com/article/brown-forman-completes-sale-finlandia-vodka-nov-1-2023] [https://www.brown-forman.com/article/brown-forman-completes-sale-sonoma-cutrer-vineyards-may-1-2024]", "updatedAt": "2026-10-02T12:53:31.082058Z" } ], "sources": [ { "id": "P124693856", "href": "https://app.finbar.com/go?id=P124693856", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": "D-7e40c8b22107407493b1f35d0166db0f" }, { "id": "P124693859", "href": "https://app.finbar.com/go?id=P124693859", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": 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"https://www.brown-forman.com/brand/old-forester", "label": "www.brown-forman.com" }, { "id": "T18930387", "href": "https://app.finbar.com/go?id=T18930387", "label": "BROWN FORMAN CORP — Full financial report (2027 Q 1)", "documentId": "D-8fb9db65a7db4d0798823bee61dbae8c" }, { "id": "T14281464", "href": "https://app.finbar.com/go?id=T14281464", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": "D-7e40c8b22107407493b1f35d0166db0f" }, { "id": "T14281459", "href": "https://app.finbar.com/go?id=T14281459", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": "D-7e40c8b22107407493b1f35d0166db0f" }, { "id": "P124693940", "href": "https://app.finbar.com/go?id=P124693940", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": "D-7e40c8b22107407493b1f35d0166db0f" }, { "id": "P124694711", "href": "https://app.finbar.com/go?id=P124694711", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": "D-7e40c8b22107407493b1f35d0166db0f" }, { "id": "P124694712", "href": "https://app.finbar.com/go?id=P124694712", "label": "BROWN FORMAN CORP — Full financial report (2026 Y)", "documentId": "D-7e40c8b22107407493b1f35d0166db0f" }, { "id": "https://www.brown-forman.com/history-timeline", "href": "https://www.brown-forman.com/history-timeline", "label": "www.brown-forman.com" }, { "id": "https://pressroom.jackdaniels.com/background/", "href": "https://pressroom.jackdaniels.com/background/", "label": "pressroom.jackdaniels.com" }, { "id": "https://investors.brown-forman.com/investors/news-releases/press-release/2007/Brown-Forman-Completes-Casa-Herradura-Acquisition-for-776-Million/default.aspx", "href": "https://investors.brown-forman.com/investors/news-releases/press-release/2007/Brown-Forman-Completes-Casa-Herradura-Acquisition-for-776-Million/default.aspx", "label": "investors.brown-forman.com" }, { "id": "https://investors.brown-forman.com/investors/news-releases/press-release/2016/Brown-Forman-Completes-Sale-of-Southern-Comfort-and-Tuaca-to-Sazerac/default.aspx", "href": "https://investors.brown-forman.com/investors/news-releases/press-release/2016/Brown-Forman-Completes-Sale-of-Southern-Comfort-and-Tuaca-to-Sazerac/default.aspx", "label": "investors.brown-forman.com" }, { "id": "https://www.brown-forman.com/article/brown-forman-completes-purchase-gin-mare-brands-november-3-2022", "href": "https://www.brown-forman.com/article/brown-forman-completes-purchase-gin-mare-brands-november-3-2022", "label": "www.brown-forman.com" }, { "id": "https://www.brown-forman.com/article/brown-forman-completes-acquisition-diplomatico-rum-brand-january-5-2023", "href": "https://www.brown-forman.com/article/brown-forman-completes-acquisition-diplomatico-rum-brand-january-5-2023", "label": "www.brown-forman.com" }, { "id": "https://www.brown-forman.com/article/brown-forman-completes-sale-finlandia-vodka-nov-1-2023", "href": "https://www.brown-forman.com/article/brown-forman-completes-sale-finlandia-vodka-nov-1-2023", "label": "www.brown-forman.com" }, { "id": "https://www.brown-forman.com/article/brown-forman-completes-sale-sonoma-cutrer-vineyards-may-1-2024", "href": "https://www.brown-forman.com/article/brown-forman-completes-sale-sonoma-cutrer-vineyards-may-1-2024", "label": "www.brown-forman.com" } ] }