# Block, Inc.

Summary updated: 2026-09-28T12:26:18.74525Z
Canonical: https://finbar.com/research/companies/block

## Overview

Block, Inc. is a financial technology company whose stated purpose is economic empowerment. It builds connected products that help individuals and businesses manage, move, and grow money. Its two reportable segments are Square, a commerce ecosystem for sellers, and Cash App, a consumer financial-services ecosystem. Together they encompass payment processing, business software and hardware, money transfers, spending, savings, borrowing, investing, and buy now, pay later services. [1](https://app.finbar.com/go?id=P22139461)[2](https://app.finbar.com/go?id=P70856658)[3](https://app.finbar.com/go?id=P917554)[4](https://app.finbar.com/go?id=P415921)[5](https://app.finbar.com/go?id=P50297559)

Block began with Square in 2009 and also operates products including Afterpay and bitcoin-related hardware projects. Square serves sellers in the United States, Canada, Japan, Australia, the United Kingdom, Ireland, France, and Spain. Block reported $24.2 billion in revenue for 2025 and had 10,205 full-time employees worldwide at year-end. [6](https://app.finbar.com/go?id=P29749594)[7](https://app.finbar.com/go?id=P13188380)[8](https://app.finbar.com/go?id=P43978529)[9](https://app.finbar.com/go?id=P4127335)[10](https://app.finbar.com/go?id=T7273943)[11](https://app.finbar.com/go?id=P76672187)
[1](https://app.finbar.com/go?id=P22139461)[2](https://app.finbar.com/go?id=P70856658)[3](https://app.finbar.com/go?id=P917554)[4](https://app.finbar.com/go?id=P415921)[5](https://app.finbar.com/go?id=P50297559)[6](https://app.finbar.com/go?id=P29749594)[7](https://app.finbar.com/go?id=P13188380)[8](https://app.finbar.com/go?id=P43978529)[9](https://app.finbar.com/go?id=P4127335)[10](https://app.finbar.com/go?id=T7273943)[11](https://app.finbar.com/go?id=P76672187)

## Products & services

Block’s Square products combine payment acceptance, business software and hardware. Sellers can take payments in person, online, by mobile or by invoice, while point-of-sale and online tools coordinate orders, inventory and customer information. Its software also covers loyalty, marketing, staff scheduling and payroll, with APIs and SDKs for integrations. Devices include Square Register, Terminal, Stand, Reader and Handheld; the hardware supports payment methods including EMV chip and contactless cards. Square also offers seller financing, checking, savings and instant transfers. [12](https://app.finbar.com/go?id=P59704133)[13](https://app.finbar.com/go?id=P3685318)[14](https://app.finbar.com/go?id=P94552421)[15](https://app.finbar.com/go?id=P47623411)[16](https://app.finbar.com/go?id=P42228184)[17](https://app.finbar.com/go?id=P116284186)[18](https://app.finbar.com/go?id=P33693439)[19](https://app.finbar.com/go?id=P50092619)[20](https://app.finbar.com/go?id=P42655856)[21](https://app.finbar.com/go?id=P25911604)[22](https://app.finbar.com/go?id=P11623187)[23](https://app.finbar.com/go?id=P4900680)

Cash App provides person-to-person transfers, a stored balance, direct deposit and a linked debit card. Customers can use Cash App Pay at merchants, buy stocks and ETFs, buy or transfer bitcoin, and access savings and short-term borrowing; Cash App Business supports merchant payment acceptance. Its bitcoin features include recurring purchases, limit orders and Lightning Network transfers. [24](https://app.finbar.com/go?id=P10881669)[25](https://app.finbar.com/go?id=P41077588)[26](https://app.finbar.com/go?id=P94046393)[27](https://app.finbar.com/go?id=P87968606)[28](https://app.finbar.com/go?id=P28851930)[29](https://app.finbar.com/go?id=P105058853)[30](https://app.finbar.com/go?id=P5327846)[31](https://app.finbar.com/go?id=P16355709)

Block’s Afterpay products let eligible shoppers pay for purchases in installments. Pay in 4 generally divides a purchase into three or four payments, typically two weeks apart, while Pay Monthly offers terms of 3 to 24 months. Merchants receive payment upfront less a fee, and Block bears the risk of consumer nonpayment. Other products include TIDAL’s music and video service, Bitkey’s self-custody bitcoin wallet, and Proto’s bitcoin-mining hardware and firmware. Bitcoin ecosystem revenue accounted for 54% of Cash App revenue but 6% of its gross profit in 2025, illustrating the difference between its sales volume and profit contribution. [32](https://app.finbar.com/go?id=P58017825)[33](https://app.finbar.com/go?id=P41448937)[34](https://app.finbar.com/go?id=P50205902)[35](https://app.finbar.com/go?id=P95166072)[36](https://app.finbar.com/go?id=P64900757)[37](https://app.finbar.com/go?id=P110950157)[38](https://app.finbar.com/go?id=P113530643)
[12](https://app.finbar.com/go?id=P59704133)[13](https://app.finbar.com/go?id=P3685318)[14](https://app.finbar.com/go?id=P94552421)[15](https://app.finbar.com/go?id=P47623411)[16](https://app.finbar.com/go?id=P42228184)[17](https://app.finbar.com/go?id=P116284186)[18](https://app.finbar.com/go?id=P33693439)[19](https://app.finbar.com/go?id=P50092619)[20](https://app.finbar.com/go?id=P42655856)[21](https://app.finbar.com/go?id=P25911604)[22](https://app.finbar.com/go?id=P11623187)[23](https://app.finbar.com/go?id=P4900680)[24](https://app.finbar.com/go?id=P10881669)[25](https://app.finbar.com/go?id=P41077588)[26](https://app.finbar.com/go?id=P94046393)[27](https://app.finbar.com/go?id=P87968606)[28](https://app.finbar.com/go?id=P28851930)[29](https://app.finbar.com/go?id=P105058853)[30](https://app.finbar.com/go?id=P5327846)[31](https://app.finbar.com/go?id=P16355709)[32](https://app.finbar.com/go?id=P58017825)[33](https://app.finbar.com/go?id=P41448937)[34](https://app.finbar.com/go?id=P50205902)[35](https://app.finbar.com/go?id=P95166072)[36](https://app.finbar.com/go?id=P64900757)[37](https://app.finbar.com/go?id=P110950157)[38](https://app.finbar.com/go?id=P113530643)

## Geographic presence

Block generates most of its revenue in the United States. In 2025, U.S. revenue was $22.19 billion, or approximately 91.7% of the total, while international revenue was $2.01 billion, or 8.3%. Revenue is assigned geographically using sellers’ or customers’ addresses; no individual country outside the U.S. accounted for more than 10% of total revenue. [39](https://app.finbar.com/go?id=P85749839)[40](https://app.finbar.com/go?id=P78494252)[41](https://app.finbar.com/go?id=P44289843)

Square sellers are located in the U.S., Canada, Japan, Australia, the U.K., Ireland, France and Spain. Cash App is primarily U.S.-based, while Block’s buy-now-pay-later services are offered in the U.S., Australia, Canada, New Zealand and the U.K. [9](https://app.finbar.com/go?id=P4127335)[42](https://app.finbar.com/go?id=P28309936) Block uses a distributed-work model and has no designated headquarters. It identifies leased offices in New York, Oakland and St. Louis, among other locations, and lists Oakland as its principal executive office for regulatory purposes. [43](https://app.finbar.com/go?id=P12890391)[44](https://app.finbar.com/go?id=P7568676)
[39](https://app.finbar.com/go?id=P85749839)[40](https://app.finbar.com/go?id=P78494252)[41](https://app.finbar.com/go?id=P44289843)[9](https://app.finbar.com/go?id=P4127335)[42](https://app.finbar.com/go?id=P28309936)[43](https://app.finbar.com/go?id=P12890391)[44](https://app.finbar.com/go?id=P7568676)

## Business segments

Block reports two business segments: Square and Cash App. Square provides sellers with managed payments, software, hardware and financial services, excluding services delivered through Cash App. Cash App provides consumer financial tools, including peer-to-peer payments, stock and bitcoin investing, Cash App Card, borrowing and buy-now-pay-later products. [45](https://app.finbar.com/go?id=P13178695)[46](https://app.finbar.com/go?id=P58370318)[47](https://app.finbar.com/go?id=P100983568)

In 2025, Cash App accounted for approximately 64% of reported revenue and 61% of gross profit; Square accounted for approximately 35% of revenue and 38% of gross profit. The remaining approximately 1% of each measure fell under Corporate and Other, which is not a reportable segment. That category includes TIDAL, other emerging businesses and intersegment eliminations. Revenue mix should not be read as profit mix: bitcoin sales are recorded gross, while the associated bitcoin purchases are recorded as cost of revenue. [48](https://app.finbar.com/go?id=T5150932)[45](https://app.finbar.com/go?id=P13178695)[49](https://app.finbar.com/go?id=P60786844)[50](https://app.finbar.com/go?id=P106748544)
[45](https://app.finbar.com/go?id=P13178695)[46](https://app.finbar.com/go?id=P58370318)[47](https://app.finbar.com/go?id=P100983568)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[48](https://app.finbar.com/go?id=T5150932)[49](https://app.finbar.com/go?id=P60786844)[50](https://app.finbar.com/go?id=P106748544)

## Company history

Block, Inc. began as Square in February 2009, co-founded by Jack Dorsey and Jim McKelvey. Its early business centered on the Square Reader, which let sellers accept card payments; it later expanded into person-to-person payments through Square Cash and launched Square Capital, a seller-financing service, in 2014. Square completed its initial public offering in November 2015. [51](https://app.finbar.com/go?id=P190006715)[52](https://app.finbar.com/go?id=P190006862)[53](https://app.finbar.com/go?id=P190006995)[54](https://app.finbar.com/go?id=P190006749)[55](https://app.finbar.com/go?id=P190006752)[56](https://app.finbar.com/go?id=P190007159)[57](https://app.finbar.com/go?id=P190007028)

The company acquired website-building platform Weebly in 2018 and a majority interest in music-streaming service TIDAL in 2021. It announced the change of its corporate name from Square to Block in December 2021, distinguishing the parent company from its Square business. Block completed its acquisition of buy-now, pay-later provider Afterpay in January 2022. [58](https://app.finbar.com/go?id=P183468195)[59](https://app.finbar.com/go?id=P53405629)[60](https://app.finbar.com/go?id=P42500736)[61](https://app.finbar.com/go?id=P112368055)
[51](https://app.finbar.com/go?id=P190006715)[52](https://app.finbar.com/go?id=P190006862)[53](https://app.finbar.com/go?id=P190006995)[54](https://app.finbar.com/go?id=P190006749)[55](https://app.finbar.com/go?id=P190006752)[56](https://app.finbar.com/go?id=P190007159)[57](https://app.finbar.com/go?id=P190007028)[58](https://app.finbar.com/go?id=P183468195)[59](https://app.finbar.com/go?id=P53405629)[60](https://app.finbar.com/go?id=P42500736)[61](https://app.finbar.com/go?id=P112368055)

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