# Birkenstock Holding plc

Summary updated: 2026-10-02T16:27:42.928446Z
Canonical: https://finbar.com/research/companies/birkenstock-holding-plc

## Overview

Birkenstock Holding plc is a global footwear company whose business is built around its contoured footbed and function-first designs. Its portfolio spans sandals, shoes and other footwear for everyday wear as well as professional, outdoor, children’s and orthopedic uses. The company states its purpose is “to empower all people to walk as intended by nature,” and manufactures its footwear in the EU. [1](https://app.finbar.com/go?id=P148586335)[2](https://app.finbar.com/go?id=P148586336)[3](https://app.finbar.com/go?id=P148586267)

Birkenstock serves customers across the Americas, EMEA and APAC, which accounted for 52%, 37% and 11% of FY2025 revenue, respectively. For the fiscal year ended September 30, 2025, it reported revenue of €2.10 billion and approximately 6,800 full-time-equivalent employees worldwide. [4](https://app.finbar.com/go?id=P148586466)[5](https://app.finbar.com/go?id=P148586501)[6](https://app.finbar.com/go?id=P148586806)
[1](https://app.finbar.com/go?id=P148586335)[2](https://app.finbar.com/go?id=P148586336)[3](https://app.finbar.com/go?id=P148586267)[4](https://app.finbar.com/go?id=P148586466)[5](https://app.finbar.com/go?id=P148586501)[6](https://app.finbar.com/go?id=P148586806)

## Products & services

Birkenstock’s footwear range comprises more than 700 silhouettes. Its five Core Silhouettes—Madrid, Arizona, Boston, Gizeh and Mayari—represent a majority of revenue; the styles include Arizona’s two-strap sandal, Gizeh’s thong-style sandal and Mayari’s crossed-strap sandal with a toe loop. [7](https://app.finbar.com/go?id=P148586638)[8](https://www.birkenstock.com/us/styles/arizona/)[9](https://www.birkenstock.com/us/styles/gizeh/)[10](https://www.birkenstock.com/us/styles/mayari/)

The footbed is a central functional feature of the footwear. Product construction uses materials including leather, Birko-Flor and other synthetic materials, felt, textiles, cork, rubber, jute, EVA and polyurethane; the footbed page describes a construction incorporating cork, latex, jute and suede lining. [11](https://app.finbar.com/go?id=P148586266)[12](https://app.finbar.com/go?id=P148586650)[13](https://www.birkenstock.com/gb/things-to-know/footbed/) The assortment ranges from EVA products to the premium 1774 line, with product updates spanning uppers, outsoles, buckles and embellishments. Outdoor styles use PU direct-injection technology for water-friendly, high-grip outsoles, while EVA products are also suited to use in and around water. [11](https://app.finbar.com/go?id=P148586266)[3](https://app.finbar.com/go?id=P148586267)

Beyond footwear, Birkenstock offers shoe-care and footcare products made in Germany from materials of natural origin, and BIRKENSTOCK sleep systems. [14](https://app.finbar.com/go?id=P148586268)[3](https://app.finbar.com/go?id=P148586267) In FY2025, leather and closed-toe silhouettes together accounted for 38% of revenue; the company does not disclose individual revenue shares for its named Core Silhouettes. [15](https://app.finbar.com/go?id=P148586512)[7](https://app.finbar.com/go?id=P148586638)
[7](https://app.finbar.com/go?id=P148586638)[8](https://www.birkenstock.com/us/styles/arizona/)[9](https://www.birkenstock.com/us/styles/gizeh/)[10](https://www.birkenstock.com/us/styles/mayari/)[11](https://app.finbar.com/go?id=P148586266)[12](https://app.finbar.com/go?id=P148586650)[13](https://www.birkenstock.com/gb/things-to-know/footbed/)[3](https://app.finbar.com/go?id=P148586267)[14](https://app.finbar.com/go?id=P148586268)[15](https://app.finbar.com/go?id=P148586512)[8](https://www.birkenstock.com/us/styles/arizona/)[9](https://www.birkenstock.com/us/styles/gizeh/)[10](https://www.birkenstock.com/us/styles/mayari/)[13](https://www.birkenstock.com/gb/things-to-know/footbed/)

## Geographic presence

Birkenstock Holding plc reports three principal sales regions: the Americas, EMEA and APAC. In FY2025, revenue was €1,085.7 million in the Americas (about 52% of total), €785.2 million in EMEA (about 37%) and €221.8 million in APAC (about 11%). The United States is the Americas’ largest market; Germany is the largest European market. Other identified key markets include Brazil, Canada and Mexico in the Americas; France, the UK and the UAE in EMEA; and Australia, Japan, India and China in APAC. [4](https://app.finbar.com/go?id=P148586466)

Footwear manufacturing takes place in the EU, while footbed production and engineering are located in Germany. The company identifies component manufacturing in Arouca, Portugal, and factories in Pasewalk and Görlitz, Germany; it also acquired a manufacturing site in Wittichenau, Germany, with operations expected by FY2027. It sources specified materials from more than 200 suppliers in Europe, and materials or components originating outside Europe account for less than 10% of raw-material value. [16](https://app.finbar.com/go?id=P148586281)[17](https://app.finbar.com/go?id=P148586184)[18](https://app.finbar.com/go?id=P148586273)

The company lists its principal executive offices in London, UK, is incorporated in Jersey, and identifies Germany as its primary country of operations. At 30 September 2025, it reported approximately 8,400 people worldwide, including 6,800 full-time equivalents (FTEs) and 1,200 contingent workers; most employees were at German production sites. Of the FTEs, about 4,500 worked in production, 180 in distribution and logistics, 510 in company-owned stores, and 1,610 in other functions. [19](https://app.finbar.com/go?id=P148585402)[20](https://app.finbar.com/go?id=P148585403)[4](https://app.finbar.com/go?id=P148586466)[6](https://app.finbar.com/go?id=P148586806)
[4](https://app.finbar.com/go?id=P148586466)[16](https://app.finbar.com/go?id=P148586281)[17](https://app.finbar.com/go?id=P148586184)[18](https://app.finbar.com/go?id=P148586273)[19](https://app.finbar.com/go?id=P148585402)[20](https://app.finbar.com/go?id=P148585403)[6](https://app.finbar.com/go?id=P148586806)

## Business segments

Birkenstock Holding plc reports three operating and reportable segments, organized by geographic market rather than product: Americas, EMEA (Europe, Middle East and Africa), and APAC (Asia Pacific). Its FY2025 presentation reflects a reorganization that combined Europe with the Middle East and Africa into EMEA, and included India in APAC. [21](https://app.finbar.com/go?id=P148587632)[22](https://app.finbar.com/go?id=P148587633)

For FY2025, the Americas generated €1,085.7 million of revenue, approximately 51.9% of the €2,092.7 million total; EMEA generated €785.2 million, approximately 37.5%; and APAC generated €221.8 million, approximately 10.6%. Examples of major markets cited for these regions include the U.S. in the Americas, Germany in EMEA, and Australia, Japan, India and China in APAC. [23](https://app.finbar.com/go?id=T17048338)[4](https://app.finbar.com/go?id=P148586466) B2B and DTC are sales channels, not separately reported segments. [24](https://app.finbar.com/go?id=P148587322)
[21](https://app.finbar.com/go?id=P148587632)[22](https://app.finbar.com/go?id=P148587633)[23](https://app.finbar.com/go?id=T17048338)[4](https://app.finbar.com/go?id=P148586466)[24](https://app.finbar.com/go?id=P148587322)

## Company history

Birkenstock traces its shoemaking lineage to a 1774 record of Johannes Birkenstock. In 1896, Konrad Birkenstock opened a shoemaker’s shop in Frankfurt; he developed a three-dimensional last in 1897 and a flexible insole in 1902, and registered the “footbed” trademark in 1925. [25](https://www.birkenstock-group.com/de/en/about-us/tradition-since-1774-1/)[26](https://www.birkenstock-group.com/de/en/about-us/history/)

The company introduced the Madrid sandal in 1963, followed by the Arizona in 1973 and Boston in 1976. [27](https://www.birkenstock-group.com/de/en/detail-press/birkenstock-x-sacai-debuts-during-sacai-mens-spring-summer-2027-collection/) In 2021, L Catterton and affiliated investors acquired a majority stake, while members of the Birkenstock family retained an economic interest; Oliver Reichert remained CEO. [28](https://app.finbar.com/go?id=P148586182) Birkenstock Holding plc completed its IPO in October 2023, with its shares beginning public trading on the New York Stock Exchange. [29](https://app.finbar.com/go?id=P148586183)[30](https://app.finbar.com/go?id=P148587775)
[28](https://app.finbar.com/go?id=P148586182)[29](https://app.finbar.com/go?id=P148586183)[30](https://app.finbar.com/go?id=P148587775)[25](https://www.birkenstock-group.com/de/en/about-us/tradition-since-1774-1/)[26](https://www.birkenstock-group.com/de/en/about-us/history/)[27](https://www.birkenstock-group.com/de/en/detail-press/birkenstock-x-sacai-debuts-during-sacai-mens-spring-summer-2027-collection/)

## Sources

1. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586335)
2. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586336)
3. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586267)
4. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586466)
5. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586501)
6. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586806)
7. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586638)
8. [www.birkenstock.com](https://www.birkenstock.com/us/styles/arizona/)
9. [www.birkenstock.com](https://www.birkenstock.com/us/styles/gizeh/)
10. [www.birkenstock.com](https://www.birkenstock.com/us/styles/mayari/)
11. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586266)
12. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586650)
13. [www.birkenstock.com](https://www.birkenstock.com/gb/things-to-know/footbed/)
14. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586268)
15. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586512)
16. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586281)
17. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586184)
18. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586273)
19. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148585402)
20. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148585403)
21. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148587632)
22. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148587633)
23. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=T17048338)
24. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148587322)
25. [www.birkenstock-group.com](https://www.birkenstock-group.com/de/en/about-us/tradition-since-1774-1/)
26. [www.birkenstock-group.com](https://www.birkenstock-group.com/de/en/about-us/history/)
27. [www.birkenstock-group.com](https://www.birkenstock-group.com/de/en/detail-press/birkenstock-x-sacai-debuts-during-sacai-mens-spring-summer-2027-collection/)
28. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586182)
29. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148586183)
30. [Birkenstock Holding plc — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148587775)

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