# BBB FOODS INC

Summary updated: 2026-10-03T21:55:30.065447Z
Canonical: https://finbar.com/research/companies/bbb-foods-inc

## Overview

BBB Foods Inc., which operates as Tiendas 3B, is a Mexican grocery hard-discount retailer. Its stores offer national brands, private-label products and rotating food and non-food items, with a value-focused model reflected in the “Bueno, Bonito y Barato” name. The company describes its mission as offering budget-conscious consumers quality products at bargain prices. [1](https://app.finbar.com/go?id=P152468251) [2](https://app.finbar.com/go?id=P152468299)

The company’s operations are focused on Mexico, where its stores were present in 17 states at year-end 2025, primarily in the central part of the country. BBB Foods reported 3,346 stores and total revenue of Ps.78.2 billion (US$4.4 billion) for 2025. Its first store opened in Mexico City in February 2005. [3](https://app.finbar.com/go?id=P152468066) [4](https://app.finbar.com/go?id=P152468288) [1](https://app.finbar.com/go?id=P152468251) [5](https://app.finbar.com/go?id=P152468230)
[1](https://app.finbar.com/go?id=P152468251)[2](https://app.finbar.com/go?id=P152468299)[3](https://app.finbar.com/go?id=P152468066)[4](https://app.finbar.com/go?id=P152468288)[5](https://app.finbar.com/go?id=P152468230)

## Products & services

BBB Foods’ Tiendas 3B stores sell a focused assortment of food and non-food goods, including more than 525 SKUs under 113 private-label brands, produced by over 179 selected suppliers. The company develops product specifications, tests samples and packaging, and evaluates products before launch. Private-label products accounted for 58.2% of sales in 2025; the company describes them as generally lower-priced than competing branded products and as offering more attractive margins. [6](https://app.finbar.com/go?id=P152468269)[7](https://app.finbar.com/go?id=P152468271)[8](https://app.finbar.com/go?id=P152468306)[9](https://app.finbar.com/go?id=P152467971)

Examples include Molino Blanco white, whole-wheat, multigrain and flaxseed breads; Masterchips corn-and-wheat snacks; Vaca Blanca UHT whole milk, evaporated milk and fruit yogurts; Sisi soft drinks, including sugar-free cola; Mar Alta yellowfin tuna in oil or water; and EarthFlakes cereal with cranberries and almonds. The range also covers cleaning products and other categories. [10](https://tiendas3b.com/3b/molino-blanco/)[11](https://tiendas3b.com/3b/masterchips/)[12](https://tiendas3b.com/tienda/page/9/)[13](https://tiendas3b.com/producto/refresco-sabor-sangria-sin-calorias-600-ml/)[14](https://tiendas3b.com/producto/refresco-cola-sisi-sin-azucar-355ml/)[15](https://tiendas3b.com/producto/atun-aleta-amarilla-en-aceite-mar-alta/)[16](https://tiendas3b.com/producto/cereal-golden-flakes-arandanos-y-almendras-earthflakes/)[17](https://tiendas3b.com/marcas_exclusivas/)
[6](https://app.finbar.com/go?id=P152468269)[7](https://app.finbar.com/go?id=P152468271)[8](https://app.finbar.com/go?id=P152468306)[9](https://app.finbar.com/go?id=P152467971)[10](https://tiendas3b.com/3b/molino-blanco/)[11](https://tiendas3b.com/3b/masterchips/)[12](https://tiendas3b.com/tienda/page/9/)[13](https://tiendas3b.com/producto/refresco-sabor-sangria-sin-calorias-600-ml/)[14](https://tiendas3b.com/producto/refresco-cola-sisi-sin-azucar-355ml/)[15](https://tiendas3b.com/producto/atun-aleta-amarilla-en-aceite-mar-alta/)[16](https://tiendas3b.com/producto/cereal-golden-flakes-arandanos-y-almendras-earthflakes/)[17](https://tiendas3b.com/marcas_exclusivas/)

## Geographic presence

BBB Foods Inc.’s operations and customer base are located entirely in Mexico, with operations concentrated primarily in central Mexico. At December 31, 2025, it had a presence in Mexico City and 16 states: State of Mexico, Hidalgo, Puebla, Tlaxcala, Morelos, Querétaro, Guanajuato, Michoacán, Guerrero, Veracruz, Aguascalientes, Nayarit, Jalisco, Zacatecas, San Luis Potosí and Oaxaca. The company reported no regional or state-level revenue breakdown. [3](https://app.finbar.com/go?id=P152468066)[4](https://app.finbar.com/go?id=P152468288)

At year-end 2025, the company operated 3,346 stores and 20 distribution centers. Its principal executive office is in the Polanco V Sección area of Miguel Hidalgo, Mexico City. [18](https://www.sec.gov/Archives/edgar/data/1978954/000119312526140232/tbbb-20251231.htm)[19](https://app.finbar.com/go?id=P152467756)
[3](https://app.finbar.com/go?id=P152468066)[4](https://app.finbar.com/go?id=P152468288)[19](https://app.finbar.com/go?id=P152467756)[18](https://www.sec.gov/Archives/edgar/data/1978954/000119312526140232/tbbb-20251231.htm)

## Business segments

BBB Foods reports one operating and reportable segment—the Group as a whole—reviewed by its chief operating decision maker as a single business unit. It does not report separate operating segments by product or geography. [20](https://app.finbar.com/go?id=P152470166)[21](https://app.finbar.com/go?id=P152470167)

As a product-revenue breakdown rather than a formal segment split, FY2025 merchandise sales were approximately 58.2% private-label products, 35.9% branded products, 5.7% spot products, and 0.1% other, based on the reported merchandise-sales amounts. Private-label products are developed by the company as alternatives to branded products; branded products are national or international brands; spot products are limited-quantity items beyond regular stock, with selection changing approximately every two weeks. [22](https://app.finbar.com/go?id=T17544102)[23](https://app.finbar.com/go?id=P152470171)[24](https://app.finbar.com/go?id=P152470170)[25](https://app.finbar.com/go?id=P152470172) The company’s operations are in Mexico. [3](https://app.finbar.com/go?id=P152468066)
[20](https://app.finbar.com/go?id=P152470166)[21](https://app.finbar.com/go?id=P152470167)[22](https://app.finbar.com/go?id=T17544102)[22](https://app.finbar.com/go?id=T17544102)[22](https://app.finbar.com/go?id=T17544102)[22](https://app.finbar.com/go?id=T17544102)[23](https://app.finbar.com/go?id=P152470171)[24](https://app.finbar.com/go?id=P152470170)[25](https://app.finbar.com/go?id=P152470172)[3](https://app.finbar.com/go?id=P152468066)

## Company history

BBB Foods Inc. was incorporated in the British Virgin Islands in 2004, and founder K. Anthony Hatoum established its Mexican hard-discount grocery business. Tiendas 3B opened its first store in Mexico City in February 2005 and launched its first private-label product, LactiBu modified liquid milk formula, that May. [26](https://app.finbar.com/go?id=P152469472)[5](https://app.finbar.com/go?id=P152468230)[27](https://app.finbar.com/go?id=P152468233)

The business expanded its store network, reaching 1,500 locations by December 2021. In February 2024, BBB Foods completed an initial public offering and listed its Class A shares on the New York Stock Exchange. By December 2025, Tiendas 3B had 3,346 stores across 17 Mexican states. [1](https://app.finbar.com/go?id=P152468251)[28](https://app.finbar.com/go?id=P152469481)[4](https://app.finbar.com/go?id=P152468288)
[26](https://app.finbar.com/go?id=P152469472)[5](https://app.finbar.com/go?id=P152468230)[27](https://app.finbar.com/go?id=P152468233)[1](https://app.finbar.com/go?id=P152468251)[28](https://app.finbar.com/go?id=P152469481)[4](https://app.finbar.com/go?id=P152468288)

## Sources

1. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468251)
2. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468299)
3. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468066)
4. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468288)
5. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468230)
6. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468269)
7. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468271)
8. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468306)
9. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152467971)
10. [tiendas3b.com](https://tiendas3b.com/3b/molino-blanco/)
11. [tiendas3b.com](https://tiendas3b.com/3b/masterchips/)
12. [tiendas3b.com](https://tiendas3b.com/tienda/page/9/)
13. [tiendas3b.com](https://tiendas3b.com/producto/refresco-sabor-sangria-sin-calorias-600-ml/)
14. [tiendas3b.com](https://tiendas3b.com/producto/refresco-cola-sisi-sin-azucar-355ml/)
15. [tiendas3b.com](https://tiendas3b.com/producto/atun-aleta-amarilla-en-aceite-mar-alta/)
16. [tiendas3b.com](https://tiendas3b.com/producto/cereal-golden-flakes-arandanos-y-almendras-earthflakes/)
17. [tiendas3b.com](https://tiendas3b.com/marcas_exclusivas/)
18. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/1978954/000119312526140232/tbbb-20251231.htm)
19. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152467756)
20. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152470166)
21. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152470167)
22. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=T17544102)
23. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152470171)
24. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152470170)
25. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152470172)
26. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152469472)
27. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152468233)
28. [BBB FOODS INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P152469481)

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