# Autohome Inc.

Summary updated: 2026-10-02T12:19:55.202513Z
Canonical: https://finbar.com/research/companies/autohome-inc

## Overview

Autohome Inc. operates a China-focused digital automotive platform connecting consumers, automakers and dealers. Its websites, mobile apps and mini apps provide automotive content and shopping tools, automaker marketing, dealer listings and sales leads, vehicle transaction services, and related data and technology offerings. The company’s principal market and operations are in mainland China. [1](https://app.finbar.com/go?id=P148728323)[2](https://app.finbar.com/go?id=P148728324)[3](https://app.finbar.com/go?id=P148728326)[4](https://app.finbar.com/go?id=P148728331)[5](https://app.finbar.com/go?id=P148727666)

Autohome’s stated mission is to “relentlessly reduce auto industry decision-making and transaction costs driven by advanced technology.” [6](https://autohomeinc.gcs-web.com/about-us) Its core website launched in 2005, and the company was incorporated in 2008. [7](https://app.finbar.com/go?id=P148728302)[8](https://app.finbar.com/go?id=P148728303) For FY2025, it reported net revenue of RMB 6,452.030 million (approximately US$922.628 million); a secondary company-data source reports 4,242 employees as of December 31, 2025. [9](https://app.finbar.com/go?id=T17068782) [10](https://stockanalysis.com/stocks/athm/employees/)
[1](https://app.finbar.com/go?id=P148728323)[2](https://app.finbar.com/go?id=P148728324)[3](https://app.finbar.com/go?id=P148728326)[4](https://app.finbar.com/go?id=P148728331)[5](https://app.finbar.com/go?id=P148727666)[7](https://app.finbar.com/go?id=P148728302)[8](https://app.finbar.com/go?id=P148728303)[9](https://app.finbar.com/go?id=T17068782)[9](https://app.finbar.com/go?id=T17068782)[6](https://autohomeinc.gcs-web.com/about-us)[10](https://stockanalysis.com/stocks/athm/employees/)

## Products & services

Autohome’s consumer products include its website and app, which provide editorial, professional-creator and user-generated automotive content, model research, listings and vehicle forums. Its vehicle library covered about 91,984 model configurations at year-end 2025, with information such as performance, dimensions, powertrains, safety features and suggested prices. Vehicle tools include model comparisons, price-trend tracking, an AI automotive assistant, 3D/AR/VR presentations with 720-degree viewing, and the AH-100 rating system, which assesses areas including safety, dynamics, fuel consumption and comfort. Its che168.com platform serves used-car shoppers with vehicle content, listings and interactive features. [11](https://app.finbar.com/go?id=P148728354)[12](https://app.finbar.com/go?id=P148728356)[13](https://app.finbar.com/go?id=P148728363)[14](https://app.finbar.com/go?id=P148728364)[15](https://app.finbar.com/go?id=P148728366)[16](https://app.finbar.com/go?id=P148728349)[17](https://app.finbar.com/go?id=P148728387)

Services for automakers include advertising and marketing across PC and mobile, targeted using user interests and location, as well as campaign support for brand promotion and new-model launches, user-data insights and offline events. Dealer services include online storefronts, inventory and promotion management, advertising, lead generation and tools for tracking customer interactions and arranging inquiries or test drives. Autohome also offers data and SaaS products, including Intelligent New Car Launch and Intelligent Showroom, alongside AI Marketing Brain, AI Customer Acquisition, AI Leads Master, AI Sales Champion and AI Vehicle Inspector. The named offerings support functions such as launch planning, AR/VR showroom experiences, lead engagement, sales assistance and vehicle-condition inquiries. [18](https://app.finbar.com/go?id=P148728369)[19](https://app.finbar.com/go?id=P148728371)[20](https://app.finbar.com/go?id=P148728372)[21](https://app.finbar.com/go?id=P148728373)[22](https://app.finbar.com/go?id=P148728374)[23](https://app.finbar.com/go?id=P148728377)[24](https://app.finbar.com/go?id=P148728379)[25](https://app.finbar.com/go?id=P148728381)[26](https://app.finbar.com/go?id=P148728384)[27](https://app.finbar.com/go?id=P148728391)[28](https://app.finbar.com/go?id=P148728393)

Transaction-related offerings include online used-vehicle bidding and valuation, supported by offline inspection, ownership transfer and ancillary services; new-car lead and transaction services, including Autohome Mall, introduced online in 2025; and recommendations for auto loans and insurance, as well as merchant loans for vehicle sellers. In FY2025, revenue was reported across media services (17.9%), leads-generation services (42.0%) and online marketplace and others (40.1%); the company does not separately disclose revenue shares for individual named products such as its AI tools or Autohome Mall. [29](https://app.finbar.com/go?id=P148728395)[30](https://app.finbar.com/go?id=P148728389)[31](https://app.finbar.com/go?id=P148728397)[32](https://app.finbar.com/go?id=P148728399)[33](https://app.finbar.com/go?id=T17068758)
[11](https://app.finbar.com/go?id=P148728354)[12](https://app.finbar.com/go?id=P148728356)[13](https://app.finbar.com/go?id=P148728363)[14](https://app.finbar.com/go?id=P148728364)[15](https://app.finbar.com/go?id=P148728366)[16](https://app.finbar.com/go?id=P148728349)[17](https://app.finbar.com/go?id=P148728387)[18](https://app.finbar.com/go?id=P148728369)[19](https://app.finbar.com/go?id=P148728371)[20](https://app.finbar.com/go?id=P148728372)[21](https://app.finbar.com/go?id=P148728373)[22](https://app.finbar.com/go?id=P148728374)[23](https://app.finbar.com/go?id=P148728377)[24](https://app.finbar.com/go?id=P148728379)[25](https://app.finbar.com/go?id=P148728381)[26](https://app.finbar.com/go?id=P148728384)[27](https://app.finbar.com/go?id=P148728391)[28](https://app.finbar.com/go?id=P148728393)[29](https://app.finbar.com/go?id=P148728395)[30](https://app.finbar.com/go?id=P148728389)[31](https://app.finbar.com/go?id=P148728397)[32](https://app.finbar.com/go?id=P148728399)[33](https://app.finbar.com/go?id=T17068758)[33](https://app.finbar.com/go?id=T17068758)[33](https://app.finbar.com/go?id=T17068758)

## Geographic presence

Autohome conducts most of its operations in mainland China, where the majority of its assets are located. Its local sales and service representatives covered 134 cities across mainland China as of December 31, 2025. [34](https://app.finbar.com/go?id=P148728260) The company’s FY2025 filing does not provide revenue by country or region, so geographic revenue shares cannot be stated from the disclosed information. [9](https://app.finbar.com/go?id=T17068782)

Autohome lists its principal executive office in Beijing. Its official contact listings also identify offices in Shanghai and Guangzhou. [35](https://app.finbar.com/go?id=P148728318)[36](https://ir.autohome.com.cn/contact-us)[37](https://www.autohome.com.cn/about/lianxi.htm) The FY2025 filing does not specify employee distribution by location. [38](https://www.sec.gov/Archives/edgar/data/1527636/000119312526155932/athm-20251231.htm)
[34](https://app.finbar.com/go?id=P148728260)[9](https://app.finbar.com/go?id=T17068782)[35](https://app.finbar.com/go?id=P148728318)[36](https://ir.autohome.com.cn/contact-us)[37](https://www.autohome.com.cn/about/lianxi.htm)[38](https://www.sec.gov/Archives/edgar/data/1527636/000119312526155932/athm-20251231.htm)

## Business segments

Autohome reports one operating segment for financial reporting; its business and revenue disclosures are divided into categories rather than separate reportable segments. [39](https://app.finbar.com/go?id=P148729880) In 2025, media services contributed approximately 17.9% of net revenue and comprise automotive advertising on the company’s digital platforms. [33](https://app.finbar.com/go?id=T17068758)[40](https://app.finbar.com/go?id=P148727998) Leads generation services contributed approximately 42.0%, including dealer subscriptions and advertising, used-car listings, and lead-generation services. [33](https://app.finbar.com/go?id=T17068758)[41](https://app.finbar.com/go?id=P148728946) Online marketplace and others contributed approximately 40.1%, covering data products, new- and used-car transaction services, auto financing, and other platform-based services. [33](https://app.finbar.com/go?id=T17068758)[30](https://app.finbar.com/go?id=P148728389)
[39](https://app.finbar.com/go?id=P148729880)[33](https://app.finbar.com/go?id=T17068758)[40](https://app.finbar.com/go?id=P148727998)[33](https://app.finbar.com/go?id=T17068758)[41](https://app.finbar.com/go?id=P148728946)[33](https://app.finbar.com/go?id=T17068758)[30](https://app.finbar.com/go?id=P148728389)

## Company history

Autohome began operating as an automotive website on 1 June 2005; its founder is identified as Li Xiang. [42](https://www.autohome.com.cn/culture/202006/999762.html)[43](https://chejiahao.autohome.com.cn/info/14493218?from=m) The company was incorporated in the Cayman Islands as Sequel Limited in June 2008 and adopted the Autohome Inc. name in October 2011. It expanded into used-car listings with che168.com in October 2011 and introduced a related mobile app in 2012. [7](https://app.finbar.com/go?id=P148728302)[44](https://app.finbar.com/go?id=P148727931)

Autohome’s American depositary shares began trading on the New York Stock Exchange in December 2013. [45](https://app.finbar.com/go?id=P148729264)[46](https://app.finbar.com/go?id=P148729701) In 2016, it broadened its business beyond automotive content into transactions, financing and lifestyle services. It invested in used-car bidding platform TTP Car in 2018 and acquired control in 2020. [2](https://app.finbar.com/go?id=P148728324)[44](https://app.finbar.com/go?id=P148727931) Its ordinary shares began trading on the Hong Kong Stock Exchange in March 2021. [47](https://app.finbar.com/go?id=P148728233)

In August 2025, a Haier Group subsidiary completed the acquisition of approximately 43% of Autohome, becoming its controlling shareholder; Chi Liu became chairman and CEO. [48](https://autohomeinc.gcs-web.com/zh-hans/news-releases/news-release-details/autohome-inc-announces-completion-share-transfer-and-change)
[7](https://app.finbar.com/go?id=P148728302)[44](https://app.finbar.com/go?id=P148727931)[45](https://app.finbar.com/go?id=P148729264)[46](https://app.finbar.com/go?id=P148729701)[2](https://app.finbar.com/go?id=P148728324)[47](https://app.finbar.com/go?id=P148728233)[42](https://www.autohome.com.cn/culture/202006/999762.html)[43](https://chejiahao.autohome.com.cn/info/14493218?from=m)[48](https://autohomeinc.gcs-web.com/zh-hans/news-releases/news-release-details/autohome-inc-announces-completion-share-transfer-and-change)

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