# ASSICURAZIONI GENERALI

Summary updated: 2026-03-20T06:02:33.496369Z
Canonical: https://finbar.com/research/companies/assicurazioni-generali

## Overview

Assicurazioni Generali S.p.A., established in Trieste in 1831, is a global insurance and asset management group. Its core business spans life insurance, property and casualty insurance, and asset and wealth management, with holding and other activities also reported as a segment. Generali’s life offering includes savings and pension, protection, unit-linked and health products, while its P&C business covers motor and non-motor lines.[1](https://app.finbar.com/go?id=P-fd3e5cb6947845889147d4e2b73ed299)[2](https://app.finbar.com/go?id=P-1ba06f8cbb8949b2beb0c4e444c71f01)[3](https://app.finbar.com/go?id=P-044fc2a04a394213ae66589f7a7228e0)[4](https://app.finbar.com/go?id=P-61cd615ae28e47e3b4c1d627e29188dc)[5](https://app.finbar.com/go?id=P-8dcff98136ea488fba2a8a9e8bf42faa)[6](https://app.finbar.com/go?id=P-2977a3479d5c45379350eed43a327f64)[7](https://app.finbar.com/go?id=P-c9336230187042a3917351c20d8093a2)

The group has a leading position in Europe and a growing presence in Asia and the Americas, and it reports operations in 26 active countries.[8](https://app.finbar.com/go?id=P-45a269cd3ad440f0ac0475a65f58ff34)[9](https://app.finbar.com/go?id=P-b0e2d9dc9baf4a35ad02e0d1d6786912) Its stated purpose is to “Enable people to shape a safer and more sustainable future by caring for their lives and dreams.”[10](https://app.finbar.com/go?id=P-ee846ab2c5814d92b8500a365a5a330b) As a broad indicator of scale, Generali says it has almost 87 thousand employees and almost 161 thousand agents serving 71 million customers, and it reported 2024 gross written premiums of €95.2 billion.[8](https://app.finbar.com/go?id=P-45a269cd3ad440f0ac0475a65f58ff34)[11](https://app.finbar.com/go?id=P-0e9c89bd40ef40a9b28bdcf1a6511e62)
[1](https://app.finbar.com/go?id=P-fd3e5cb6947845889147d4e2b73ed299)[2](https://app.finbar.com/go?id=P-1ba06f8cbb8949b2beb0c4e444c71f01)[3](https://app.finbar.com/go?id=P-044fc2a04a394213ae66589f7a7228e0)[4](https://app.finbar.com/go?id=P-61cd615ae28e47e3b4c1d627e29188dc)[5](https://app.finbar.com/go?id=P-8dcff98136ea488fba2a8a9e8bf42faa)[6](https://app.finbar.com/go?id=P-2977a3479d5c45379350eed43a327f64)[7](https://app.finbar.com/go?id=P-c9336230187042a3917351c20d8093a2)[8](https://app.finbar.com/go?id=P-45a269cd3ad440f0ac0475a65f58ff34)[9](https://app.finbar.com/go?id=P-b0e2d9dc9baf4a35ad02e0d1d6786912)[10](https://app.finbar.com/go?id=P-ee846ab2c5814d92b8500a365a5a330b)[11](https://app.finbar.com/go?id=P-0e9c89bd40ef40a9b28bdcf1a6511e62)

## Products & services

Generali’s core insurance offering includes life products in three main lines: savings and pension, protection, and unit-linked policies. In 2024 gross direct life premiums were split roughly 50.9% savings and pension (€30.0 billion), 21.7% protection (€12.8 billion), and 27.4% unit-linked (€16.2 billion). The life portfolio combines traditional business, mainly insurance with profit participation, with unit-linked products designed for investment purposes; traditional products also include life- and health-linked covers, pure risk covers tied to mortality risk, annuity portfolios with longevity risk, and complex plans for multinationals. [12](https://app.finbar.com/go?id=T-1433a75a4dc9428d9a5e836ea9caa469)[13](https://app.finbar.com/go?id=P-3db7ae80177641318461b6c50c7f438e)[14](https://app.finbar.com/go?id=P-2033f0fba9d142bfbee6148604d6b869)

In property and casualty, Generali offers both motor and non-motor coverage, including motor third-party liability, casualty, accident and health insurance, as well as more sophisticated covers for commercial and industrial risks. Its health products can provide either pay-outs or services, and are described as supplementing public healthcare by helping cover treatment and assistance costs and loss of earnings in cases such as serious illness or loss of self-sufficiency. The group also describes modular solutions for senior customers that combine savings, protection and services in an assistance model with 24/7 access, and it offers mobility products for electric and hybrid vehicles, low-mileage and responsible-driving customers, and other transport modes such as bikes and scooters, including telematics-based features. [15](https://app.finbar.com/go?id=P-b8573b2ee6c6414eaa3b9d08459e6e59)[16](https://app.finbar.com/go?id=P-b12491e2ec52476fbeea49d77ae5a48d)[17](https://app.finbar.com/go?id=P-b1058c7d644745e9ac805558a38fe466)[18](https://app.finbar.com/go?id=P-1d22e67918c1446c897da6c2984fe046)

Among named service platforms, Europ Assistance provides travel insurance and assistance, roadside assistance, elderly assistance, cybersecurity, and medical and concierge services. In asset and wealth management, Generali offers equity funds, fixed-income funds and alternative products. Through Banca Generali, the group also offers banking accounts and payment services, administered savings with securities dealing and certificates, open-architecture mutual funds, Luxembourg SICAVs, portfolio management, insurance savings products, and wealth management and trust services spanning pension, corporate finance, real estate, art advisory and family protection. [19](https://app.finbar.com/go?id=P-be881ea6f51c4c3b86f9747019b62b3f)[20](https://app.finbar.com/go?id=P-c5f7838ef9f14ac48f6524a10784d2d7)[21](https://app.finbar.com/go?id=P-5bbdab08d90e4c81804e50b0c58877a1)[22](https://app.finbar.com/go?id=P-2261a87f4b514e6b93ecbf7a8533909c)[23](https://app.finbar.com/go?id=P-20d65c58d9194028b42a4c19c40c1475)[24](https://app.finbar.com/go?id=P-e9e258e1a2ae42f4b9f810bf4a2beb7e)[25](https://app.finbar.com/go?id=P-2d59b96f849441beb8d6f858f343750b)
[12](https://app.finbar.com/go?id=T-1433a75a4dc9428d9a5e836ea9caa469)[13](https://app.finbar.com/go?id=P-3db7ae80177641318461b6c50c7f438e)[14](https://app.finbar.com/go?id=P-2033f0fba9d142bfbee6148604d6b869)[15](https://app.finbar.com/go?id=P-b8573b2ee6c6414eaa3b9d08459e6e59)[16](https://app.finbar.com/go?id=P-b12491e2ec52476fbeea49d77ae5a48d)[17](https://app.finbar.com/go?id=P-b1058c7d644745e9ac805558a38fe466)[18](https://app.finbar.com/go?id=P-1d22e67918c1446c897da6c2984fe046)[19](https://app.finbar.com/go?id=P-be881ea6f51c4c3b86f9747019b62b3f)[20](https://app.finbar.com/go?id=P-c5f7838ef9f14ac48f6524a10784d2d7)[21](https://app.finbar.com/go?id=P-5bbdab08d90e4c81804e50b0c58877a1)[22](https://app.finbar.com/go?id=P-2261a87f4b514e6b93ecbf7a8533909c)[23](https://app.finbar.com/go?id=P-20d65c58d9194028b42a4c19c40c1475)[24](https://app.finbar.com/go?id=P-e9e258e1a2ae42f4b9f810bf4a2beb7e)[25](https://app.finbar.com/go?id=P-2d59b96f849441beb8d6f858f343750b)

## Geographic presence

Assicurazioni Generali’s geographic footprint is centered on Europe, with its largest insurance businesses in Italy, France and Germany, and additional established operations in Austria, Spain, Switzerland, Portugal and Central and Eastern Europe (CEE). The group reports operations in 26 countries overall, while its Generali-branded commercial presence spans 23 markets; in Asia it operates in eight territories, with regional coordination from Hong Kong, and its registered office is in Trieste, Italy.[26](https://app.finbar.com/go?id=P-2a770cc822ea4a2a92b606b35985285d)[27](https://app.finbar.com/go?id=P-584685061d0445f98d8741a0e0d4329a)[28](https://app.finbar.com/go?id=P-2e8ba7f06623413ea3d69483463b244c)[29](https://app.finbar.com/go?id=P-f341a5c01569486c876dd9156b36cb0d)[30](https://app.finbar.com/go?id=P-0c2f673687b34c30b537e4d3e640e90b)

By gross written premiums in 2024, Italy was the largest geography at €32.2 billion, followed by France at €19.2 billion and Germany at €15.0 billion; these three markets together represented roughly 70% of group premiums. Other meaningful contributors were Asia at €7.4 billion, CEE at €5.1 billion, Spain at €3.8 billion, Austria at €3.1 billion, Europ Assistance at €2.2 billion, Switzerland at €1.8 billion and Portugal at €1.8 billion, against total group gross written premiums of €95.2 billion.[31](https://app.finbar.com/go?id=T-75da1e7c2e9a42ea8dc53ce8c7a3675d)

The workforce is also predominantly European. At year-end 2024, Generali had 86,851 employees, including 68,310 in Europe, 13,787 in Asia Pacific & Middle East, 3,314 in Latin America and 1,440 in North America. Country and regional disclosures show 18,733 employees in Italy, 11,388 in Germany, 9,991 in France and 11,939 in CEE; the CEE business is managed through a regional office in Prague.[32](https://app.finbar.com/go?id=P-27a8495201c94702a6e44fb65d34f629)[33](https://app.finbar.com/go?id=P-318a0d5f5f9644bfb99ff94d534f2ea8)[34](https://app.finbar.com/go?id=T-af1a0df7b2e54bf7bc1e0a767ecc7c1c)[35](https://app.finbar.com/go?id=T-3619b61b4246489794f549e420f6552a)[36](https://app.finbar.com/go?id=P-c49a3ba53d2c4c99b78c87269dd8a95b)[37](https://app.finbar.com/go?id=P-d0ed268846844bc788f1ffc4fd0f1ce5)
[26](https://app.finbar.com/go?id=P-2a770cc822ea4a2a92b606b35985285d)[27](https://app.finbar.com/go?id=P-584685061d0445f98d8741a0e0d4329a)[28](https://app.finbar.com/go?id=P-2e8ba7f06623413ea3d69483463b244c)[29](https://app.finbar.com/go?id=P-f341a5c01569486c876dd9156b36cb0d)[30](https://app.finbar.com/go?id=P-0c2f673687b34c30b537e4d3e640e90b)[31](https://app.finbar.com/go?id=T-75da1e7c2e9a42ea8dc53ce8c7a3675d)[32](https://app.finbar.com/go?id=P-27a8495201c94702a6e44fb65d34f629)[33](https://app.finbar.com/go?id=P-318a0d5f5f9644bfb99ff94d534f2ea8)[34](https://app.finbar.com/go?id=T-af1a0df7b2e54bf7bc1e0a767ecc7c1c)[35](https://app.finbar.com/go?id=T-3619b61b4246489794f549e420f6552a)[36](https://app.finbar.com/go?id=P-c49a3ba53d2c4c99b78c87269dd8a95b)[37](https://app.finbar.com/go?id=P-d0ed268846844bc788f1ffc4fd0f1ce5)

## Business segments

Generali reports four IFRS 8 operating segments: Property & Casualty segment, Life segment, Asset & Wealth Management, and Holding and other businesses segment.[38](https://app.finbar.com/go?id=P-59a4035a22fe44afb06f1265c233b4b1)[39](https://app.finbar.com/go?id=P-e4c310cd75e4467c9af68a1912e2fd53)[40](https://app.finbar.com/go?id=P-b7b0d55a0f0341a69a3e1412a5b46ea5)[41](https://app.finbar.com/go?id=P-c146a66bc811495fa2e8c664be9b8313)[42](https://app.finbar.com/go?id=P-7d94bdc4541b43a2aefad8eb1bdfbceb) Life covers savings and protection products for individuals and families, as well as unit-linked products and complex multinational plans, while Property & Casualty includes motor and non-motor covers such as motor third-party liability, casualty, accident and health, plus commercial and industrial risks.[13](https://app.finbar.com/go?id=P-3db7ae80177641318461b6c50c7f438e)[15](https://app.finbar.com/go?id=P-b8573b2ee6c6414eaa3b9d08459e6e59) Asset & Wealth Management combines Banca Generali with asset-management activities serving both Group insurers and third-party customers across equity, fixed-income and alternative products, while Holding and other businesses includes financial holding activities, international service activities, ancillary non-core operations, and group coordination and financing costs.[20](https://app.finbar.com/go?id=P-c5f7838ef9f14ac48f6524a10784d2d7)[43](https://app.finbar.com/go?id=P-81b72d29b3614f7580a33877b40e72ea)[44](https://app.finbar.com/go?id=P-2a8f00e6a4774cc997d4a66550481a36)

On the insurance top line, Life is the larger segment: 2024 gross written premiums were €61.4 billion for Life and €33.8 billion for Property & Casualty, or roughly 64.5% and 35.5% of the group’s €95.2 billion insurance premiums, respectively.[45](https://app.finbar.com/go?id=T-00f63ab526a1419e9ae138ba9cf93a90) On a rough operating-result basis, the disclosed 2024 segment results were €4.0 billion for Life, €3.1 billion for Property & Casualty, €1.2 billion for Asset & Wealth Management, and -€0.5 billion for Holding and other businesses, implying an approximate mix of about 55%, 42%, 16%, and -7% versus the group’s €7.3 billion consolidated operating result.[46](https://app.finbar.com/go?id=P-ef04417e69bf4390aaee973b953aa3eb)[47](https://app.finbar.com/go?id=P-d75f76c6d8704f2195052da96819a0d3)[48](https://app.finbar.com/go?id=P-2fa2da64f1c34e618be381f125c5f735)[49](https://app.finbar.com/go?id=P-2d65500c85734fe1b05b19471b5ad697)[50](https://app.finbar.com/go?id=T-fa476f203c2f41588317b6605170673b) Within Asset & Wealth Management, Generali separately highlights Asset Management (€616 million) and the Banca Generali group (€560 million), roughly a 52%/48% split of that segment’s operating result; within Holding and other businesses, it separately shows Other businesses (€157 million) and Operating holding expenses (-€693 million).[51](https://app.finbar.com/go?id=P-80b9d08d70a14d12b6fc0a68424f5849)[52](https://app.finbar.com/go?id=T-fc91ac52ab9c442bb1158731a1e2cefd)[53](https://app.finbar.com/go?id=T-8214ff715a4548a4a2974c339044cc0b)
[38](https://app.finbar.com/go?id=P-59a4035a22fe44afb06f1265c233b4b1)[39](https://app.finbar.com/go?id=P-e4c310cd75e4467c9af68a1912e2fd53)[40](https://app.finbar.com/go?id=P-b7b0d55a0f0341a69a3e1412a5b46ea5)[41](https://app.finbar.com/go?id=P-c146a66bc811495fa2e8c664be9b8313)[42](https://app.finbar.com/go?id=P-7d94bdc4541b43a2aefad8eb1bdfbceb)[13](https://app.finbar.com/go?id=P-3db7ae80177641318461b6c50c7f438e)[15](https://app.finbar.com/go?id=P-b8573b2ee6c6414eaa3b9d08459e6e59)[20](https://app.finbar.com/go?id=P-c5f7838ef9f14ac48f6524a10784d2d7)[43](https://app.finbar.com/go?id=P-81b72d29b3614f7580a33877b40e72ea)[44](https://app.finbar.com/go?id=P-2a8f00e6a4774cc997d4a66550481a36)[45](https://app.finbar.com/go?id=T-00f63ab526a1419e9ae138ba9cf93a90)[46](https://app.finbar.com/go?id=P-ef04417e69bf4390aaee973b953aa3eb)[47](https://app.finbar.com/go?id=P-d75f76c6d8704f2195052da96819a0d3)[48](https://app.finbar.com/go?id=P-2fa2da64f1c34e618be381f125c5f735)[49](https://app.finbar.com/go?id=P-2d65500c85734fe1b05b19471b5ad697)[50](https://app.finbar.com/go?id=T-fa476f203c2f41588317b6605170673b)[51](https://app.finbar.com/go?id=P-80b9d08d70a14d12b6fc0a68424f5849)[52](https://app.finbar.com/go?id=T-fc91ac52ab9c442bb1158731a1e2cefd)[53](https://app.finbar.com/go?id=T-8214ff715a4548a4a2974c339044cc0b)

## Company history

Assicurazioni Generali was founded in Trieste on 26 December 1831, on the initiative of entrepreneur Giuseppe Lazzaro Morpurgo, under the name Assicurazioni Generali Austro-Italiche. In 1832 Giovanni Cristoforo Ritter de Záhony became its first president, and by 1833 the company had already opened offices across the Italian states, major cities of the Habsburg Empire, and leading European ports, giving it an international presence from an early stage. [54](https://www.generali.com/who-we-are/history)[55](https://www.generali.com/en/who-we-are/history/interactive-timeline)[56](https://heritage.generali.com/en/two-centuries-of-history/1831-giuseppe-lazzaro-morpurgo/)

A defining 19th-century milestone came in 1848, when Generali adopted the Lion of St. Mark as its symbol during the transition away from the imperial double-headed eagle; the lion was established in Italy by 1860 and went on to become the company’s lasting emblem. [57](https://www.generali.com/who-we-are/history/our-logo-over-190-years)[58](https://www.generali.com/who-we-are/history/Generali-life-stories/eagle-and-lion-identity-of-an-international-company)

In the modern era, Generali’s history was shaped by major consolidation moves. In 2001, shareholders approved the merger by incorporation of INA S.p.A. into Assicurazioni Generali, and in 2009 the group completed the merger by incorporation of Alleanza Assicurazioni and Toro Assicurazioni into Generali, effective 1 October 2009. Generali later strengthened its Central and Eastern European position by finalizing full ownership of Generali PPF Holding in 2015. [59](https://www.generali.com/it/investors/share-information-analysts/share-capital/shares-history-2001-a)[60](https://www.generali.com/media/press-releases/all/disclaimer-fusione-alleanza-2009)[61](https://www.generali.com/doc/jcr:d48e88f8-6986-44f2-a1fa-47cdea64aab8/lang:en/)[62](https://www.generali.com/media/press-releases/all/2015/Generali-finalizes-the-acquisition-of-GPH-full-ownership)
[54](https://www.generali.com/who-we-are/history)[55](https://www.generali.com/en/who-we-are/history/interactive-timeline)[56](https://heritage.generali.com/en/two-centuries-of-history/1831-giuseppe-lazzaro-morpurgo/)[57](https://www.generali.com/who-we-are/history/our-logo-over-190-years)[58](https://www.generali.com/who-we-are/history/Generali-life-stories/eagle-and-lion-identity-of-an-international-company)[59](https://www.generali.com/it/investors/share-information-analysts/share-capital/shares-history-2001-a)[60](https://www.generali.com/media/press-releases/all/disclaimer-fusione-alleanza-2009)[61](https://www.generali.com/doc/jcr:d48e88f8-6986-44f2-a1fa-47cdea64aab8/lang:en/)[62](https://www.generali.com/media/press-releases/all/2015/Generali-finalizes-the-acquisition-of-GPH-full-ownership)

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47. [ASSICURAZIONI GENERALI — Presentation (2024 Y), p20](https://app.finbar.com/go?id=P-d75f76c6d8704f2195052da96819a0d3)
48. [ASSICURAZIONI GENERALI — Presentation (2024 Y), p4](https://app.finbar.com/go?id=P-2fa2da64f1c34e618be381f125c5f735)
49. [ASSICURAZIONI GENERALI — Press release (2024 Y), p9](https://app.finbar.com/go?id=P-2d65500c85734fe1b05b19471b5ad697)
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52. [ASSICURAZIONI GENERALI — Press release (2024 Y), p8](https://app.finbar.com/go?id=T-fc91ac52ab9c442bb1158731a1e2cefd)
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54. [www.generali.com](https://www.generali.com/who-we-are/history)
55. [www.generali.com](https://www.generali.com/en/who-we-are/history/interactive-timeline)
56. [heritage.generali.com](https://heritage.generali.com/en/two-centuries-of-history/1831-giuseppe-lazzaro-morpurgo/)
57. [www.generali.com](https://www.generali.com/who-we-are/history/our-logo-over-190-years)
58. [www.generali.com](https://www.generali.com/who-we-are/history/Generali-life-stories/eagle-and-lion-identity-of-an-international-company)
59. [www.generali.com](https://www.generali.com/it/investors/share-information-analysts/share-capital/shares-history-2001-a)
60. [www.generali.com](https://www.generali.com/media/press-releases/all/disclaimer-fusione-alleanza-2009)
61. [www.generali.com](https://www.generali.com/doc/jcr:d48e88f8-6986-44f2-a1fa-47cdea64aab8/lang:en/)
62. [www.generali.com](https://www.generali.com/media/press-releases/all/2015/Generali-finalizes-the-acquisition-of-GPH-full-ownership)

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