# Asahi Group Holdings Ltd

Summary updated: 2026-09-28T14:29:17.258007Z
Canonical: https://finbar.com/research/companies/asahi-group-holdings

## Overview

Asahi Group Holdings Ltd. is a Japan-based beverage and food company whose businesses span beer and other alcoholic beverages, non-alcoholic drinks, and food. Its portfolio includes Asahi Super Dry and Peroni Nastro Azzurro. The group traces its origins to Osaka Brewery, founded in 1889. [1](https://www.asahigroup-holdings.com/en/company/profile/)[2](https://www.asahigroup-holdings.com/en/company/history/)

Asahi operates across Japan, Europe, and the Asia-Pacific region, including Oceania and Southeast Asia. Its stated purpose is “Make the world shine,” and its vision centers on creating shared moments through taste. In 2025, it reported approximately ¥2.9 trillion in consolidated revenue and 28,560 employees at year-end. [3](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)[4](https://www.asahigroup-holdings.com/en/company/philosophy/)[5](https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_results.pdf)[6](https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_factbook_en.pdf)
[1](https://www.asahigroup-holdings.com/en/company/profile/)[2](https://www.asahigroup-holdings.com/en/company/history/)[3](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)[4](https://www.asahigroup-holdings.com/en/company/philosophy/)[5](https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_results.pdf)[6](https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_factbook_en.pdf)

## Products & services

Asahi Group Holdings’ alcoholic drinks include beer, ready-to-drink (RTD) beverages, spirits and wine. Asahi Super Dry is a crisp, dry-style beer; other beers in its portfolio include Italy’s Peroni Nastro Azzurro, the Czech brands Pilsner Urquell and Kozel, and Australia’s Victoria Bitter, Carlton Dry and Great Northern. It also sells alcohol-free beer, including Asahi Super Dry 0.0%, and Japan-market products such as Asahi Slat canned sours and Nikka spirits. [7](https://www.asahigroup-holdings.com/en/brands/)[8](https://www.asahigroup-holdings.com/en/rd/product/superdry.html)[9](https://www.asahibeverages.com/brands/australia)[10](https://www.asahibeer.co.jp/products/sour/slat/)[11](https://www.asahibeer.co.jp/products/spirits_liqueur/)

Its non-alcoholic drinks span carbonated beverages, coffee, tea, water and fermented-milk drinks. Brands include Mitsuya Cider, Calpis, Wonda coffee, Juroku-cha tea and Wilkinson sparkling water in Japan, and Schweppes and Solo in Australia. [12](https://www.asahisoftdrinks.com/brand/)[9](https://www.asahibeverages.com/brands/australia)

Food products include MINTIA tablets, Dear-Natura supplements, Amano Foods freeze-dried foods and WAKODO baby foods; the group also supplies food ingredients to businesses. In 2024, alcoholic beverages accounted for approximately 60% of revenue in its Japan business, non-alcoholic beverages 29% and food 10%. These percentages describe Japan, not the group’s worldwide product mix. [13](https://www.asahi-gf.co.jp/products/)[14](https://www.asahi-gf.co.jp/en/business/)[15](https://app.finbar.com/go?id=T1813447)
[15](https://app.finbar.com/go?id=T1813447)[7](https://www.asahigroup-holdings.com/en/brands/)[8](https://www.asahigroup-holdings.com/en/rd/product/superdry.html)[9](https://www.asahibeverages.com/brands/australia)[10](https://www.asahibeer.co.jp/products/sour/slat/)[11](https://www.asahibeer.co.jp/products/spirits_liqueur/)[12](https://www.asahisoftdrinks.com/brand/)[13](https://www.asahi-gf.co.jp/products/)[14](https://www.asahi-gf.co.jp/en/business/)

## Geographic presence

Asahi Group Holdings is headquartered in Tokyo, Japan. Its operations are reported across Japan, Europe, Oceania and Southeast Asia; in April 2025, it combined its Oceania and Southeast Asia regional management into an Asia Pacific structure. [1](https://www.asahigroup-holdings.com/en/company/profile/)[3](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)

In 2024, revenue from external customers was ¥1,354.3 billion in Japan (about 46% of the group total), ¥779.8 billion in Europe (27%), ¥713.4 billion in Oceania (24%) and ¥65.4 billion in Southeast Asia (2%). Other operations contributed ¥26.5 billion (about 1%). The latest regional employee distribution identified was for 2023: Japan accounted for 41.9% of employees, Europe 35.4%, Oceania 14.4% and Southeast Asia 6.4%. [16](https://www.asahigroup-holdings.com/ir_library_file/file/securities2024_4q.pdf)[17](https://s3-ap-northeast-1.amazonaws.com/asahigroup-doc/company/policies-and-report/pdf/en/2024_all.pdf)
[1](https://www.asahigroup-holdings.com/en/company/profile/)[3](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)[16](https://www.asahigroup-holdings.com/ir_library_file/file/securities2024_4q.pdf)[17](https://s3-ap-northeast-1.amazonaws.com/asahigroup-doc/company/policies-and-report/pdf/en/2024_all.pdf)

## Business segments

Asahi Group Holdings reported four geographic segments in FY2024: Japan, Europe, Oceania and Southeast Asia. Japan encompasses alcoholic beverages, non-alcoholic beverages and food; Europe is principally a beer business; and Oceania includes both alcoholic and non-alcoholic beverages. Southeast Asia was the smallest of the four regional businesses. These are geographic segments, rather than separate group-wide segments for beer, soft drinks and food. [18](https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf)[19](https://www.asahigroup-holdings.com/ir_library_file/file/2024_4q_presentation_en.pdf)

As a share of FY2024 consolidated revenue, Japan contributed approximately 46%, Europe 27%, Oceania 24% and Southeast Asia 2%; Other activities accounted for about 1%. These percentages describe the FY2024 reporting structure: Asahi subsequently combined Oceania and Southeast Asia within an Asia Pacific regional structure and adopted a Japan & East Asia grouping. [18](https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf)[3](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)
[20](https://app.finbar.com/go?id=T12022759)[21](https://app.finbar.com/go?id=P71364436)[22](https://app.finbar.com/go?id=P14599588)[18](https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf)[19](https://www.asahigroup-holdings.com/ir_library_file/file/2024_4q_presentation_en.pdf)[3](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)

## Company history

Asahi Group Holdings traces its origins to Osaka Brewery, founded in 1889. The company launched Asahi Beer in 1892 and joined two other brewers in 1906 to form Dai-Nippon Beer. When Dai-Nippon was split up in 1949, Asahi Breweries was established. [2](https://www.asahigroup-holdings.com/en/company/history/)[23](https://www.sapporobeer.jp/english/company/history/1906.html)[24](https://www.sapporobeer.jp/english/company/history/1949.html)

Asahi launched Asahi Super Dry in 1987, a milestone in its beer business. It expanded internationally through its 2009 acquisition of Schweppes Australia, then adopted a holding-company structure in 2011 under the name Asahi Group Holdings. Later major acquisitions included European beer businesses and brands formerly owned by SABMiller in 2016–17 and Carlton & United Breweries in Australia in 2020. [8](https://www.asahigroup-holdings.com/en/rd/product/superdry.html)[2](https://www.asahigroup-holdings.com/en/company/history/)[25](https://www.asahibeer.co.jp/news/2011/0208_2.html)[26](https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2016/10/Completion%20of%20Peroni%20Grolsch%20and%20Meantime%20Disposal-11Oct2016.pdf)[27](https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2017/03/EN%20Anheuser-Busch%20InBev%20Announces%20Completion%20of%20the%20Disposal%20of%20the%20Former%20SABMillers%20Central%20and%20Eastern%20European%20Business.pdf)[28](https://www.asahigroup-holdings.com/news/news_file/file/200601_2.pdf)
[2](https://www.asahigroup-holdings.com/en/company/history/)[23](https://www.sapporobeer.jp/english/company/history/1906.html)[24](https://www.sapporobeer.jp/english/company/history/1949.html)[8](https://www.asahigroup-holdings.com/en/rd/product/superdry.html)[25](https://www.asahibeer.co.jp/news/2011/0208_2.html)[26](https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2016/10/Completion%20of%20Peroni%20Grolsch%20and%20Meantime%20Disposal-11Oct2016.pdf)[27](https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2017/03/EN%20Anheuser-Busch%20InBev%20Announces%20Completion%20of%20the%20Disposal%20of%20the%20Former%20SABMillers%20Central%20and%20Eastern%20European%20Business.pdf)[28](https://www.asahigroup-holdings.com/news/news_file/file/200601_2.pdf)

## Sources

1. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/en/company/profile/)
2. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/en/company/history/)
3. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html)
4. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/en/company/philosophy/)
5. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_results.pdf)
6. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_factbook_en.pdf)
7. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/en/brands/)
8. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/en/rd/product/superdry.html)
9. [www.asahibeverages.com](https://www.asahibeverages.com/brands/australia)
10. [www.asahibeer.co.jp](https://www.asahibeer.co.jp/products/sour/slat/)
11. [www.asahibeer.co.jp](https://www.asahibeer.co.jp/products/spirits_liqueur/)
12. [www.asahisoftdrinks.com](https://www.asahisoftdrinks.com/brand/)
13. [www.asahi-gf.co.jp](https://www.asahi-gf.co.jp/products/)
14. [www.asahi-gf.co.jp](https://www.asahi-gf.co.jp/en/business/)
15. [Asahi Group Holdings Ltd — Additional data (2024 Y), p2](https://app.finbar.com/go?id=T1813447)
16. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/ir_library_file/file/securities2024_4q.pdf)
17. [s3-ap-northeast-1.amazonaws.com](https://s3-ap-northeast-1.amazonaws.com/asahigroup-doc/company/policies-and-report/pdf/en/2024_all.pdf)
18. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf)
19. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/ir_library_file/file/2024_4q_presentation_en.pdf)
20. [Asahi Group Holdings Ltd — Press release (2024 Y), p11](https://app.finbar.com/go?id=T12022759)
21. [Asahi Group Holdings Ltd — Presentation (2024 Y), p29](https://app.finbar.com/go?id=P71364436)
22. [Asahi Group Holdings Ltd — Presentation (2024 Y), p31](https://app.finbar.com/go?id=P14599588)
23. [www.sapporobeer.jp](https://www.sapporobeer.jp/english/company/history/1906.html)
24. [www.sapporobeer.jp](https://www.sapporobeer.jp/english/company/history/1949.html)
25. [www.asahibeer.co.jp](https://www.asahibeer.co.jp/news/2011/0208_2.html)
26. [www.ab-inbev.com](https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2016/10/Completion%20of%20Peroni%20Grolsch%20and%20Meantime%20Disposal-11Oct2016.pdf)
27. [www.ab-inbev.com](https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2017/03/EN%20Anheuser-Busch%20InBev%20Announces%20Completion%20of%20the%20Disposal%20of%20the%20Former%20SABMillers%20Central%20and%20Eastern%20European%20Business.pdf)
28. [www.asahigroup-holdings.com](https://www.asahigroup-holdings.com/news/news_file/file/200601_2.pdf)

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