{ "schemaVersion": 1, "organisationId": "O-df8c10024cd34c56a9d7f5d98f7ae707", "slug": "asahi-group-holdings", "name": "Asahi Group Holdings Ltd", "updatedAt": "2026-09-28T14:29:17.258007Z", "sections": [ { "type": "OVERVIEW", "text": "Asahi Group Holdings Ltd. is a Japan-based beverage and food company whose businesses span beer and other alcoholic beverages, non-alcoholic drinks, and food. Its portfolio includes Asahi Super Dry and Peroni Nastro Azzurro. The group traces its origins to Osaka Brewery, founded in 1889. [https://www.asahigroup-holdings.com/en/company/profile/][https://www.asahigroup-holdings.com/en/company/history/]\n\nAsahi operates across Japan, Europe, and the Asia-Pacific region, including Oceania and Southeast Asia. Its stated purpose is “Make the world shine,” and its vision centers on creating shared moments through taste. In 2025, it reported approximately ¥2.9 trillion in consolidated revenue and 28,560 employees at year-end. [https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html][https://www.asahigroup-holdings.com/en/company/philosophy/][https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_results.pdf][https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_factbook_en.pdf]\n[https://www.asahigroup-holdings.com/en/company/profile/][https://www.asahigroup-holdings.com/en/company/history/][https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html][https://www.asahigroup-holdings.com/en/company/philosophy/][https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_results.pdf][https://www.asahigroup-holdings.com/ir_library_file/file/2025_4q_factbook_en.pdf]", "updatedAt": "2026-09-28T14:29:17.258007Z" }, { "type": "PRODUCTS", "text": "Asahi Group Holdings’ alcoholic drinks include beer, ready-to-drink (RTD) beverages, spirits and wine. Asahi Super Dry is a crisp, dry-style beer; other beers in its portfolio include Italy’s Peroni Nastro Azzurro, the Czech brands Pilsner Urquell and Kozel, and Australia’s Victoria Bitter, Carlton Dry and Great Northern. It also sells alcohol-free beer, including Asahi Super Dry 0.0%, and Japan-market products such as Asahi Slat canned sours and Nikka spirits. [https://www.asahigroup-holdings.com/en/brands/][https://www.asahigroup-holdings.com/en/rd/product/superdry.html][https://www.asahibeverages.com/brands/australia][https://www.asahibeer.co.jp/products/sour/slat/][https://www.asahibeer.co.jp/products/spirits_liqueur/]\n\nIts non-alcoholic drinks span carbonated beverages, coffee, tea, water and fermented-milk drinks. Brands include Mitsuya Cider, Calpis, Wonda coffee, Juroku-cha tea and Wilkinson sparkling water in Japan, and Schweppes and Solo in Australia. [https://www.asahisoftdrinks.com/brand/][https://www.asahibeverages.com/brands/australia]\n\nFood products include MINTIA tablets, Dear-Natura supplements, Amano Foods freeze-dried foods and WAKODO baby foods; the group also supplies food ingredients to businesses. In 2024, alcoholic beverages accounted for approximately 60% of revenue in its Japan business, non-alcoholic beverages 29% and food 10%. These percentages describe Japan, not the group’s worldwide product mix. [https://www.asahi-gf.co.jp/products/][https://www.asahi-gf.co.jp/en/business/][T1813447]\n[T1813447][https://www.asahigroup-holdings.com/en/brands/][https://www.asahigroup-holdings.com/en/rd/product/superdry.html][https://www.asahibeverages.com/brands/australia][https://www.asahibeer.co.jp/products/sour/slat/][https://www.asahibeer.co.jp/products/spirits_liqueur/][https://www.asahisoftdrinks.com/brand/][https://www.asahi-gf.co.jp/products/][https://www.asahi-gf.co.jp/en/business/]", "updatedAt": "2026-09-28T14:29:17.258007Z" }, { "type": "GEOGRAPHY", "text": "Asahi Group Holdings is headquartered in Tokyo, Japan. Its operations are reported across Japan, Europe, Oceania and Southeast Asia; in April 2025, it combined its Oceania and Southeast Asia regional management into an Asia Pacific structure. [https://www.asahigroup-holdings.com/en/company/profile/][https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html]\n\nIn 2024, revenue from external customers was ¥1,354.3 billion in Japan (about 46% of the group total), ¥779.8 billion in Europe (27%), ¥713.4 billion in Oceania (24%) and ¥65.4 billion in Southeast Asia (2%). Other operations contributed ¥26.5 billion (about 1%). The latest regional employee distribution identified was for 2023: Japan accounted for 41.9% of employees, Europe 35.4%, Oceania 14.4% and Southeast Asia 6.4%. [https://www.asahigroup-holdings.com/ir_library_file/file/securities2024_4q.pdf][https://s3-ap-northeast-1.amazonaws.com/asahigroup-doc/company/policies-and-report/pdf/en/2024_all.pdf]\n[https://www.asahigroup-holdings.com/en/company/profile/][https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html][https://www.asahigroup-holdings.com/ir_library_file/file/securities2024_4q.pdf][https://s3-ap-northeast-1.amazonaws.com/asahigroup-doc/company/policies-and-report/pdf/en/2024_all.pdf]", "updatedAt": "2026-09-28T14:29:17.258007Z" }, { "type": "SEGMENTS", "text": "Asahi Group Holdings reported four geographic segments in FY2024: Japan, Europe, Oceania and Southeast Asia. Japan encompasses alcoholic beverages, non-alcoholic beverages and food; Europe is principally a beer business; and Oceania includes both alcoholic and non-alcoholic beverages. Southeast Asia was the smallest of the four regional businesses. These are geographic segments, rather than separate group-wide segments for beer, soft drinks and food. [https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf][https://www.asahigroup-holdings.com/ir_library_file/file/2024_4q_presentation_en.pdf]\n\nAs a share of FY2024 consolidated revenue, Japan contributed approximately 46%, Europe 27%, Oceania 24% and Southeast Asia 2%; Other activities accounted for about 1%. These percentages describe the FY2024 reporting structure: Asahi subsequently combined Oceania and Southeast Asia within an Asia Pacific regional structure and adopted a Japan & East Asia grouping. [https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf][https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html]\n[T12022759][P71364436][P14599588][https://www.asahigroup-holdings.com/ir_library_file/file/2024_financial_report.pdf][https://www.asahigroup-holdings.com/ir_library_file/file/2024_4q_presentation_en.pdf][https://www.asahigroup-holdings.com/en/newsroom/detail/20241118-0201.html]", "updatedAt": "2026-09-28T14:29:17.258007Z" }, { "type": "HISTORY", "text": "Asahi Group Holdings traces its origins to Osaka Brewery, founded in 1889. The company launched Asahi Beer in 1892 and joined two other brewers in 1906 to form Dai-Nippon Beer. When Dai-Nippon was split up in 1949, Asahi Breweries was established. [https://www.asahigroup-holdings.com/en/company/history/][https://www.sapporobeer.jp/english/company/history/1906.html][https://www.sapporobeer.jp/english/company/history/1949.html]\n\nAsahi launched Asahi Super Dry in 1987, a milestone in its beer business. It expanded internationally through its 2009 acquisition of Schweppes Australia, then adopted a holding-company structure in 2011 under the name Asahi Group Holdings. Later major acquisitions included European beer businesses and brands formerly owned by SABMiller in 2016–17 and Carlton & United Breweries in Australia in 2020. [https://www.asahigroup-holdings.com/en/rd/product/superdry.html][https://www.asahigroup-holdings.com/en/company/history/][https://www.asahibeer.co.jp/news/2011/0208_2.html][https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2016/10/Completion%20of%20Peroni%20Grolsch%20and%20Meantime%20Disposal-11Oct2016.pdf][https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2017/03/EN%20Anheuser-Busch%20InBev%20Announces%20Completion%20of%20the%20Disposal%20of%20the%20Former%20SABMillers%20Central%20and%20Eastern%20European%20Business.pdf][https://www.asahigroup-holdings.com/news/news_file/file/200601_2.pdf]\n[https://www.asahigroup-holdings.com/en/company/history/][https://www.sapporobeer.jp/english/company/history/1906.html][https://www.sapporobeer.jp/english/company/history/1949.html][https://www.asahigroup-holdings.com/en/rd/product/superdry.html][https://www.asahibeer.co.jp/news/2011/0208_2.html][https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2016/10/Completion%20of%20Peroni%20Grolsch%20and%20Meantime%20Disposal-11Oct2016.pdf][https://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/news/press-releases/public/2017/03/EN%20Anheuser-Busch%20InBev%20Announces%20Completion%20of%20the%20Disposal%20of%20the%20Former%20SABMillers%20Central%20and%20Eastern%20European%20Business.pdf][https://www.asahigroup-holdings.com/news/news_file/file/200601_2.pdf]", 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