{ "schemaVersion": 1, "organisationId": "O-cee42dac1d9b45b2bb9eb285a7e2111a", "slug": "apple", "name": "Apple Inc.", "updatedAt": "2026-03-18T22:10:32.509386Z", "sections": [ { "type": "OVERVIEW", "text": "Apple Inc. is a global technology company that designs, manufactures and markets smartphones, personal computers, tablets, wearables, home devices and accessories, and sells a variety of related services.[P-e0e3af0ef715488bb8ea60c722cd7e59] Its major product lines include iPhone, Mac, iPad, and wearables and home products such as Apple Watch, AirPods, Apple TV, HomePod and Vision Pro, while its services portfolio includes digital content distribution, cloud services, AppleCare, advertising and payment services such as Apple Pay and Apple Card.[P-73708c5d7af94840949eb75e126f49e9][P-6a283dc980504f3688d38fc5d3bfac3d][P-e267b12ccbcb48aa8438aa13b6dc151f][P-2fda1c9af56c41559a1ad944a6c00c96][P-3e99fe17330d4b8c91b2bbc2aeed7cdf][P-7b4f9c217d4c490999e9de5808e841be][P-3299561dbae94fe898ffa9d67cbc9ed7][P-0df32b06128345bfa503d168d0c79c08][P-ec19fdcf7c78470b960b11cd47b9a4d0][P-b3292d01de7b48d2b833df3421823e99] Apple’s operating model is defined by close integration of hardware, operating systems, software applications and related services, and the company identifies continued innovation, product and service quality, design and ecosystem strength as important competitive factors.[P-deac47b8399145ecac1d6d2a3aebd370]\n\nThe company manages its business primarily on a geographic basis, with reportable segments in the Americas, Europe, Greater China, Japan and Rest of Asia Pacific, and it sells through retail and online stores, a direct sales force and a broad network of carriers, wholesalers, retailers and resellers in most major markets.[P-4324a991c1b7402cb81cd59d02160a2c][P-c8e576adbd7e4087b462bf7857920717] Apple describes its broader purpose and values in terms of reimagining what is possible, creating tools that empower people, and using business as a force for good.[https://www.apple.com/][https://investor.apple.com/our_values/default.aspx] In fiscal 2024, Apple generated $391.0 billion in net sales, including $294.9 billion from products and $96.2 billion from services, and it employed approximately 164,000 full-time equivalent employees, highlighting the company’s global scale.[T-d6437e33a0ec47f6be079c1c8dc87a76][P-3cfa50848b37416d8be9015dbb33b7f6]\n[P-e0e3af0ef715488bb8ea60c722cd7e59][P-73708c5d7af94840949eb75e126f49e9][P-6a283dc980504f3688d38fc5d3bfac3d][P-e267b12ccbcb48aa8438aa13b6dc151f][P-2fda1c9af56c41559a1ad944a6c00c96][P-3e99fe17330d4b8c91b2bbc2aeed7cdf][P-7b4f9c217d4c490999e9de5808e841be][P-3299561dbae94fe898ffa9d67cbc9ed7][P-0df32b06128345bfa503d168d0c79c08][P-ec19fdcf7c78470b960b11cd47b9a4d0][P-b3292d01de7b48d2b833df3421823e99][P-deac47b8399145ecac1d6d2a3aebd370][P-4324a991c1b7402cb81cd59d02160a2c][P-c8e576adbd7e4087b462bf7857920717][T-d6437e33a0ec47f6be079c1c8dc87a76][P-3cfa50848b37416d8be9015dbb33b7f6][https://www.apple.com/][https://investor.apple.com/our_values/default.aspx]", "updatedAt": "2026-03-18T22:10:32.509386Z" }, { "type": "PRODUCTS", "text": "Apple’s main hardware product lines include iPhone smartphones based on iOS, with models named in the filing as iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14 and iPhone SE; Mac personal computers based on macOS, including MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro; and iPad tablets based on iPadOS, including iPad Pro, iPad Air, iPad and iPad mini. [P-ed9b49069dbb46b4b02b10e2dd557ade][P-046d925a5e4b4f92890a4a1b45347039][P-92fed8a6d1dc4a45b1e5fd36def46b61]\n\nApple’s wearables, home and accessory offerings include Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE running watchOS; AirPods, AirPods Pro, AirPods Max and Beats products; and Apple Vision Pro, which the company describes as its first spatial computer based on visionOS. [P-189ed70bc7864cc79c7700fbc9c886af] Its home products include Apple TV, described as a media streaming and gaming device based on tvOS, and HomePod and HomePod mini, described as high-fidelity wireless smart speakers, alongside Apple-branded and third-party accessories. [P-3e99fe17330d4b8c91b2bbc2aeed7cdf][P-61b73398f5fb41908d707d828bedb2a8]\n\nApple’s services portfolio includes advertising services through third-party licensing arrangements and Apple’s own advertising platforms; AppleCare support plans that provide priority technical support, access to Apple’s authorized service network and, in many cases, accidental damage or theft/loss coverage depending on country and product; cloud services that keep customer content up to date and available across Apple devices and Windows PCs; digital content and subscriptions through the App Store and offerings such as Apple Arcade, Apple Fitness+, Apple Music, Apple News+ and Apple TV+; and payment services including Apple Card and Apple Pay. [P-18d49a522c4b46bd9c03716a77d45544][P-0df32b06128345bfa503d168d0c79c08][P-3299561dbae94fe898ffa9d67cbc9ed7][P-7b4f9c217d4c490999e9de5808e841be][P-b3292d01de7b48d2b833df3421823e99] In fiscal 2024, iPhone accounted for about 51.4% of net sales, Services 24.6%, Wearables, Home and Accessories 9.5%, Mac 7.7%, and iPad 6.8%. [T-d6437e33a0ec47f6be079c1c8dc87a76]\n[P-ed9b49069dbb46b4b02b10e2dd557ade][P-046d925a5e4b4f92890a4a1b45347039][P-92fed8a6d1dc4a45b1e5fd36def46b61][P-189ed70bc7864cc79c7700fbc9c886af][P-3e99fe17330d4b8c91b2bbc2aeed7cdf][P-61b73398f5fb41908d707d828bedb2a8][P-18d49a522c4b46bd9c03716a77d45544][P-0df32b06128345bfa503d168d0c79c08][P-3299561dbae94fe898ffa9d67cbc9ed7][P-7b4f9c217d4c490999e9de5808e841be][P-b3292d01de7b48d2b833df3421823e99][T-d6437e33a0ec47f6be079c1c8dc87a76]", "updatedAt": "2026-03-18T22:10:32.509386Z" }, { "type": "GEOGRAPHY", "text": "Apple manages the business primarily on a geographic basis, with reportable segments of the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. In Apple’s segment definitions, Europe includes European countries plus India, the Middle East and Africa; Greater China includes mainland China, Hong Kong and Taiwan; and Rest of Asia Pacific includes Australia and other Asian countries not included elsewhere. [P-4324a991c1b7402cb81cd59d02160a2c]\n\nIn fiscal 2024, Apple generated $167.0 billion of net sales in the Americas, $101.3 billion in Europe, $67.0 billion in Greater China, $25.1 billion in Japan, and $30.7 billion in Rest of Asia Pacific, against total net sales of $391.0 billion. That equates to about 42.7% of revenue from the Americas, 25.9% from Europe, 17.1% from Greater China, 6.4% from Japan, and 7.8% from Rest of Asia Pacific. [T-b48251bba243490197440d37c066f1d0]\n\nApple’s headquarters is in Cupertino, California, and the company says it owns or leases facilities and land for corporate functions, research and development, data centers, retail and other purposes at locations throughout the U.S. and in various places outside the U.S. [P-5955defe9eb74efcbaca34b8c26431e5][P-ce4981b1d7ef4b6fa5943fd705f93e54] Apple also identifies Cork, Ireland as its European headquarters. [https://www.apple.com/uk/newsroom/2020/11/apples-cork-campus-celebrates-40-years-of-community-and-looks-to-the-future/] As of Sept. 28, 2024, Apple had approximately 164,000 full-time equivalent employees worldwide. [P-5c449e07f9d24a7cbede53dc5ff06b3f]\n\nOn the operations side, substantially all manufacturing is performed by outsourcing partners primarily located in mainland China, India, Japan, South Korea, Taiwan and Vietnam, and final assembly of substantially all hardware products is also outsourced primarily in Asia. [P-155eb48af59a4414a4b217bceea3bab1][P-75bab2c48a6b4aaa889787057dacd744][P-146d2f569f334088a99941c3e7816a08]\n[P-4324a991c1b7402cb81cd59d02160a2c][T-b48251bba243490197440d37c066f1d0][P-5955defe9eb74efcbaca34b8c26431e5][P-ce4981b1d7ef4b6fa5943fd705f93e54][P-5c449e07f9d24a7cbede53dc5ff06b3f][P-155eb48af59a4414a4b217bceea3bab1][P-75bab2c48a6b4aaa889787057dacd744][P-146d2f569f334088a99941c3e7816a08][https://www.apple.com/uk/newsroom/2020/11/apples-cork-campus-celebrates-40-years-of-community-and-looks-to-the-future/]", "updatedAt": "2026-03-18T22:10:32.509386Z" }, { "type": "SEGMENTS", "text": "Apple’s officially reported operating segments are geographic rather than product-line based. In its reporting, Apple manages the business primarily on a geographic basis and identifies five reportable segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific; these are defined as North and South America for the Americas, European countries plus India, the Middle East, and Africa for Europe, China mainland/Hong Kong/Taiwan for Greater China, Japan as a standalone segment, and Australia plus other Asian countries not included elsewhere for Rest of Asia Pacific. Apple evaluates these segments using net sales and operating income. [P-66a4412193a74f8ab4503bb515106f4b][P-4324a991c1b7402cb81cd59d02160a2c][P-472ee3d47f6c453b9b45acc080fb9b30]\n\nUsing fiscal 2024 net sales, the segment mix was approximately 42.7% Americas, 25.9% Europe, 17.1% Greater China, 6.4% Japan, and 7.8% Rest of Asia Pacific. [T-c95bf6306e044a71968fecfbecff29cc]\n\nApple also provides a separate revenue disaggregation by products and services, even though these are not its reportable operating segments. On that basis, Products represented about 75.4% of fiscal 2024 net sales and Services about 24.6%. Within the disclosed categories, iPhone contributed about 51.4% of total net sales, Mac 7.7%, iPad 6.8%, Wearables, Home and Accessories 9.5%, and Services 24.6%. [T-2641da3096cd4296813d2f4a43c7987e][T-0773df2015ad4bf8b3867c450378c3bd]\n\nThe category disclosures indicate the functional focus of this secondary breakdown: iPhone covers smartphones, Mac personal computers, iPad multipurpose tablets, Wearables/Home/Accessories includes devices such as wearables and home products plus related accessories, and Services includes offerings such as advertising, AppleCare, cloud services, digital content, and payment services. [P-73708c5d7af94840949eb75e126f49e9][P-046d925a5e4b4f92890a4a1b45347039][P-92fed8a6d1dc4a45b1e5fd36def46b61][P-189ed70bc7864cc79c7700fbc9c886af][P-3e99fe17330d4b8c91b2bbc2aeed7cdf][P-61b73398f5fb41908d707d828bedb2a8][P-18d49a522c4b46bd9c03716a77d45544][P-393f2753b2ec4aa486babcdd8db3fba5][P-d4a8785875e54adba4aec51eeaf80a91][P-c9dbf7fb6c1e4481a50a551a3c856d10][P-0485c533756d4de28495aba8229a59a1]\n[P-66a4412193a74f8ab4503bb515106f4b][P-4324a991c1b7402cb81cd59d02160a2c][P-472ee3d47f6c453b9b45acc080fb9b30][T-c95bf6306e044a71968fecfbecff29cc][T-2641da3096cd4296813d2f4a43c7987e][T-0773df2015ad4bf8b3867c450378c3bd][P-73708c5d7af94840949eb75e126f49e9][P-046d925a5e4b4f92890a4a1b45347039][P-92fed8a6d1dc4a45b1e5fd36def46b61][P-189ed70bc7864cc79c7700fbc9c886af][P-3e99fe17330d4b8c91b2bbc2aeed7cdf][P-61b73398f5fb41908d707d828bedb2a8][P-18d49a522c4b46bd9c03716a77d45544][P-393f2753b2ec4aa486babcdd8db3fba5][P-d4a8785875e54adba4aec51eeaf80a91][P-c9dbf7fb6c1e4481a50a551a3c856d10][P-0485c533756d4de28495aba8229a59a1]", "updatedAt": "2026-03-18T22:10:32.509386Z" }, { "type": "HISTORY", "text": "Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak. The debut of Apple II in 1977 helped establish the company in the early personal-computer market, and Macintosh followed in 1984 as another defining milestone. In January 2007, the company changed its corporate name from Apple Computer, Inc. to Apple Inc. [https://guides.loc.gov/this-month-in-business-history/april/apple-computer-founded][https://www.computerhistory.org/revolution/personal-computers/17/300][https://stanford.edu/dept/SUL/sites/mac/primary/docs/pr1.html][https://opensource.apple.com/apsl/]\n\nApple’s later history was marked by a series of major product launches, including iPod in 2001, iPhone in 2007, the App Store in 2008, and iPad in 2010; Apple Watch followed in 2015. A major leadership transition came in August 2011, when Steve Jobs resigned as CEO and Tim Cook succeeded him. Apple also made notable acquisitions, including its 2014 agreement to acquire Beats Music and Beats Electronics. [https://www.apple.com/newsroom/2001/10/23Apple-Presents-iPod/][https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/][P-aa80168e394e4404b85477267dd2ae1c][https://www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple/][https://www.apple.com/newsroom/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics/]\n[P-aa80168e394e4404b85477267dd2ae1c][https://guides.loc.gov/this-month-in-business-history/april/apple-computer-founded][https://www.computerhistory.org/revolution/personal-computers/17/300][https://stanford.edu/dept/SUL/sites/mac/primary/docs/pr1.html][https://opensource.apple.com/apsl/][https://www.apple.com/newsroom/2001/10/23Apple-Presents-iPod/][https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/][https://www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple/][https://www.apple.com/newsroom/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics/]", "updatedAt": "2026-03-18T22:10:32.509386Z" } 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