{ "schemaVersion": 1, "organisationId": "O-a7d596f22beb484c92a1c8f271ddc4dc", "slug": "appfolio-inc", "name": "APPFOLIO INC", "updatedAt": "2026-10-02T15:29:04.937338Z", "sections": [ { "type": "OVERVIEW", "text": "AppFolio, Inc. is a real-estate technology company that provides cloud-based software for property-management businesses. Its platform serves customers managing single-family, multifamily, affordable, commercial, and student housing, as well as community associations. The company was founded in 2006, and describes its mission as “to build the platform where real estate comes to do business.” [P28576524][P22586560]\n\nIts core products include AppFolio Property Manager subscription plans, with tools for accounting, marketing and leasing, maintenance, and communications. AppFolio also offers AI-enabled workflows and integrations with third-party software. [P76412764][P60298805][P3836333][P88356503][P37239280][P37958960] For the year ended December 31, 2025, AppFolio reported revenue of $950.8 million and 1,702 employees. [T6483976][P35722285]\n[P28576524][P22586560][P76412764][P60298805][P3836333][P88356503][P37239280][P37958960][T6483976][P35722285]", "updatedAt": "2026-10-02T15:29:04.937338Z" }, { "type": "PRODUCTS", "text": "AppFolio’s subscription plans are Property Manager Core, an accounting-centered system for smaller operators; Property Manager Plus, which adds affordable- and student-housing capabilities, advanced accounting and data analysis, read-only API access, and Stack integrations; and Property Manager Max, which adds end-to-end leasing support, a built-in leasing CRM, Leasing Signals, and read/write API access. [P60298805][P3836333][P88356503]\n\nThe platform’s operational tools include centralized accounting and reporting, budgeting, bank feeds, bill approval and entry, and performance dashboards. Leasing products support lead-to-lease workflows: Realm Leasing Performer automates prospect engagement, qualification and tour scheduling; Leasing CRM centralizes leasing activity; and Leasing Signals offers pricing suggestions informed by public data and customer pricing strategies. Maintenance features include AI-assisted request intake and triage, multilingual resident communications, work-order prioritization and a Unit Turn Board; Realm Messages brings resident text and email correspondence into a centralized inbox. AppFolio also describes Realm AI tools for workflow automation, generative messaging and assistance, and Realm-X for handling multi-step tasks and creating workflows and dashboards from prompts. [P37239280][P80537996][P114001364][P2380355][P27457138]\n\nValue Added Services complement subscriptions with electronic payments, tenant screening, insurance-related products, and other property-management services. Payment capabilities include collecting rent, fees, deposits and other funds through online and mobile options, and sending funds to owners and vendors. FolioScreen Trusted Renter offers credit, criminal, landlord-tenant, income, employment and identity checks. FolioGuard products address lease insurance requirements and renters’ coverage; other offerings include implementation and data-migration services, customer support, and AppFolio Stack, an API-enabled marketplace for third-party integrations. Subscription pricing varies by property type and customer size; certain Value Added Services are priced per transaction or as a percentage of transaction value. The cited filings do not state product- or plan-level revenue percentages. [P117789027][P90499661][P67564926][P681884][P41616920][P37958960][P72022099][P21302835]\n[P60298805][P3836333][P88356503][P37239280][P80537996][P114001364][P2380355][P27457138][P117789027][P90499661][P67564926][P681884][P41616920][P37958960][P72022099][P21302835]", "updatedAt": "2026-10-02T15:29:04.937338Z" }, { "type": "GEOGRAPHY", "text": "AppFolio’s FY2025 annual report identifies its headquarters as Santa Barbara, California, and says it leases office space in several other U.S. cities without naming them in that disclosure. The company’s careers page lists office hubs in Santa Barbara, San Diego, and Dallas. [P86867193][https://www.appfolio.com/company/careers]\n\nThe FY2025 annual report does not provide revenue by country or region, or a geographic breakdown of its employees. It therefore does not support quantifying the share of revenue or workforce attributable to particular locations. [P28576524][P62894563]\n[P86867193][https://www.appfolio.com/company/careers][P28576524][P62894563][https://www.appfolio.com/company/careers]", "updatedAt": "2026-10-02T15:29:04.937338Z" }, { "type": "SEGMENTS", "text": "AppFolio reports one operating and reportable segment; it does not disclose multiple reportable business segments. Its three published revenue categories—Subscription Services, Value Added Services, and Other—are revenue categories, not separate reportable segments. [P33788066][P52229854]\n\nSubscription Services are delivered through Core, Plus, and Max plans and cover functions including property accounting and reporting, marketing and leasing, maintenance, and resident and owner communications. Value Added Services supplement subscriptions with offerings focused on electronic payments, tenant screening, risk mitigation, maintenance, and business optimization. Other primarily includes implementation and data-migration fees and certain legacy standalone services. [P76412764][P60298805][P3836333][P88356503][P37239280][P95496334][P117789027][P41616920]\n\nFor FY2025, revenue was $211.5 million from Subscription Services (about 22.2% of total), $721.5 million from Value Added Services (about 75.9%), and $17.8 million from Other (about 1.9%). These are revenue-category shares, not segment contributions. [T2407388] For the six months ended June 30, 2026, the corresponding mix was approximately 21.7%, 77.5%, and 0.8%, respectively. [T16310730]\n[P33788066][P52229854][P76412764][P60298805][P3836333][P88356503][P37239280][P95496334][P117789027][P41616920][T2407388][T16310730]", "updatedAt": "2026-10-02T15:29:04.937338Z" }, { "type": "HISTORY", "text": "AppFolio was founded in 2006. It launched AppFolio Property Manager in 2008 and expanded the product with website services, ACH payments, resident screening, and tenant liability insurance between 2009 and 2012. In 2012, it entered legal software through its acquisition of MyCase. [P190449731][P190449733][P190449227]\n\nThe company expanded its property-management services in 2013–2014, then acquired rental-advertising platform RentLinx in 2015. AppFolio completed its IPO in June 2015, with its Class A shares beginning to trade on Nasdaq under APPF. [P190449736][T2553296][P190449713][P190449698] In 2019, it acquired Dynasty Marketplace, a conversational-AI provider for real estate. [https://www.appfolio.com/newsroom/appfolio-acquires-advanced-artificial-intelligence-technology-provider]\n\nAppFolio sold MyCase in 2020, after acquiring it in 2012, and launched AppFolio Stack, an integrations marketplace, in 2022. [https://www.sec.gov/Archives/edgar/data/1433195/000143319520000079/appf-20200930.htm][https://www.appfolio.com/newsroom/appfolio-launches-appfolio-stack-marketplace] Founder Jon Walker stepped down as CTO at the end of 2022, and Shane Trigg became CEO in March 2023, succeeding Jason Randall. [P105298668][P95318360] In October 2024, AppFolio acquired LiveEasy, extending its offerings into moving and home services. 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