# ALTRIA GROUP, INC.

Summary updated: 2026-10-03T22:14:55.997511Z
Canonical: https://finbar.com/research/companies/altria-group

## Overview

Altria Group, Inc. is a U.S.-focused tobacco and nicotine company whose businesses make and sell cigarettes, cigars, smokeless tobacco, oral nicotine pouches and e-vapor products. Its principal brands include Marlboro, Copenhagen, Skoal, Black & Mild, on! and NJOY; its main reportable segments are Smokeable Products, Oral Tobacco Products and E-Vapor Products. [1](https://app.finbar.com/go?id=P8100601)[2](https://app.finbar.com/go?id=P37445008)[3](https://app.finbar.com/go?id=P88098745)[4](https://www.sec.gov/Archives/edgar/data/764180/000076418026000052/annualreportaltriagroup25a.pdf)

Altria’s stated vision is “Moving Beyond Smoking,” with an emphasis on a smoke-free future for adult smokers; its broader purpose is “Elevating the Everyday – one moment at a time.” Operations and sales are primarily in the United States, with products sold through more than 300,000 retailers across the 50 states. For FY2025, consolidated net revenue was $23.279 billion; the company’s fact sheet reports approximately 5,900 employees. [1](https://app.finbar.com/go?id=P8100601)[2](https://app.finbar.com/go?id=P37445008)[4](https://www.sec.gov/Archives/edgar/data/764180/000076418026000052/annualreportaltriagroup25a.pdf)[5](https://www.altria.com/about-altria/our-vision-and-cultural-aspiration)[6](https://www.altria.com/about-altria/At_A_Glance/corporate-fact-sheet)[7](https://app.finbar.com/go?id=T10364942)
[1](https://app.finbar.com/go?id=P8100601)[2](https://app.finbar.com/go?id=P37445008)[3](https://app.finbar.com/go?id=P88098745)[7](https://app.finbar.com/go?id=T10364942)[4](https://www.sec.gov/Archives/edgar/data/764180/000076418026000052/annualreportaltriagroup25a.pdf)[5](https://www.altria.com/about-altria/our-vision-and-cultural-aspiration)[6](https://www.altria.com/about-altria/At_A_Glance/corporate-fact-sheet)

## Products & services

Altria’s smokeable products include cigarettes sold by Philip Morris USA (PM USA), led by Marlboro, and machine-made large cigars sold by John Middleton, principally under the Black & Mild brand. In FY2025, U.S. cigarette shipments were 61.8 billion units, down 10.0% year over year, while Middleton cigar shipments were approximately 1.8 billion units, up 1.8%. [8](https://app.finbar.com/go?id=P3648475)[9](https://www.altria.com/About-Altria/our-companies/philipmorrisusa) [10](https://app.finbar.com/go?id=P100347809)

Its oral products include moist smokeless tobacco (MST)—including Copenhagen, Skoal and Red Seal—and Helix’s on! nicotine pouches. FY2025 oral-segment shipments were 732.4 million units, down 5.5%. The on! range includes Wintergreen, Mint, Cinnamon, Coffee, Citrus, Berry and Original Tobacco flavors, with listed nicotine strengths of 2, 4, 6, 8, 9 and 12 mg. [11](https://app.finbar.com/go?id=P117735340)[12](https://app.finbar.com/go?id=P25312945)[13](https://www.onnicotine.com/)

Altria’s e-vapor portfolio includes NJOY tobacco- and menthol-flavored products; NJOY ACE is its principal product, and the company has disclosed regulatory restrictions prohibiting its U.S. importation and sale. Altria has also described a planned heated-tobacco platform with JTI involving Ploom devices and Marlboro HTS consumables; as of February 25, 2026, no products from the joint venture were available in the U.S. marketplace. [14](https://app.finbar.com/go?id=P72237740)[15](https://app.finbar.com/go?id=P96965492)

For FY2025, reported net revenues imply that smokeable products represented approximately 88.0% and oral tobacco approximately 12.0% of consolidated net revenues; these are segment-level proportions, not sales shares for individual brands or products. The report does not provide product-level revenue figures. [16](https://app.finbar.com/go?id=T9141890)
[8](https://app.finbar.com/go?id=P3648475)[10](https://app.finbar.com/go?id=P100347809)[11](https://app.finbar.com/go?id=P117735340)[12](https://app.finbar.com/go?id=P25312945)[14](https://app.finbar.com/go?id=P72237740)[15](https://app.finbar.com/go?id=P96965492)[16](https://app.finbar.com/go?id=T9141890)[16](https://app.finbar.com/go?id=T9141890)[16](https://app.finbar.com/go?id=T9141890)[16](https://app.finbar.com/go?id=T9141890)[16](https://app.finbar.com/go?id=T9141890)[9](https://www.altria.com/About-Altria/our-companies/philipmorrisusa)[13](https://www.onnicotine.com/)

## Geographic presence

Altria Group, Inc. operates primarily in the United States and derives substantially all of its revenue from domestic customers; its 2025 Form 10-K does not provide a country-by-country revenue breakdown or a precise percentage attributable to U.S. sales. The company identifies limited distribution of on! PLUS in Sweden and the United Kingdom, but does not report these markets as a separate share of group revenue. [2](https://app.finbar.com/go?id=P37445008)[17](https://app.finbar.com/go?id=P109873179)[18](https://www.altria.com/about-altria/our-companies/helix-innovations)

Altria’s principal executive offices are in Richmond, Virginia. Its disclosed facilities include a cigarette manufacturing plant and research and technology center in Richmond, and major oral-tobacco manufacturing or processing facilities in Nashville, Tennessee, and Hopkinsville, Kentucky. The company reports approximately 5,900 employees, 97% of whom reside in the United States; this is a residence figure, not a work-location breakdown. [19](https://app.finbar.com/go?id=P23420657)[20](https://app.finbar.com/go?id=P105737288)[21](https://app.finbar.com/go?id=P57216281)[22](https://app.finbar.com/go?id=P27951620)[6](https://www.altria.com/about-altria/At_A_Glance/corporate-fact-sheet)
[2](https://app.finbar.com/go?id=P37445008)[17](https://app.finbar.com/go?id=P109873179)[19](https://app.finbar.com/go?id=P23420657)[20](https://app.finbar.com/go?id=P105737288)[21](https://app.finbar.com/go?id=P57216281)[22](https://app.finbar.com/go?id=P27951620)[18](https://www.altria.com/about-altria/our-companies/helix-innovations)[6](https://www.altria.com/about-altria/At_A_Glance/corporate-fact-sheet)

## Business segments

Altria’s 2025 reportable segments are Smokeable products, Oral tobacco products, and E-vapor products. E-vapor became a separate reportable segment in 2025, and comparative segment information was recast. [23](https://app.finbar.com/go?id=P89841231)[24](https://app.finbar.com/go?id=P41607255)

Smokeable products covers cigarettes and machine-made large cigars, including Marlboro and Black & Mild. [8](https://app.finbar.com/go?id=P3648475)[10](https://app.finbar.com/go?id=P100347809) In 2025 it generated $20.485 billion in net revenue, approximately 88.0% of consolidated net revenue, and $10.984 billion in operating companies income (OCI). [16](https://app.finbar.com/go?id=T9141890) Oral tobacco products covers smokeless tobacco and oral nicotine pouch products, including Copenhagen, Skoal, Red Seal, and on! [11](https://app.finbar.com/go?id=P117735340)[14](https://app.finbar.com/go?id=P72237740) It generated $2.802 billion in net revenue, approximately 12.0% of the consolidated total, and $1.828 billion in OCI. [16](https://app.finbar.com/go?id=T9141890) E-vapor products generated negative net revenue of $13 million (approximately −0.1% of the consolidated total) and negative OCI of $2.297 billion. [16](https://app.finbar.com/go?id=T9141890)

The “all other” category is not a reportable segment; it includes Horizon, Helix International, and other activities, primarily research and development for new product platforms and technologies. [25](https://app.finbar.com/go?id=P50335994) It contributed $5 million in net revenue in 2025, approximately 0.0% of the consolidated total. [16](https://app.finbar.com/go?id=T9141890) Revenue percentages are calculated from reported segment net revenues divided by consolidated net revenue of $23.279 billion. [16](https://app.finbar.com/go?id=T9141890)
[23](https://app.finbar.com/go?id=P89841231)[24](https://app.finbar.com/go?id=P41607255)[8](https://app.finbar.com/go?id=P3648475)[10](https://app.finbar.com/go?id=P100347809)[16](https://app.finbar.com/go?id=T9141890)[11](https://app.finbar.com/go?id=P117735340)[14](https://app.finbar.com/go?id=P72237740)[25](https://app.finbar.com/go?id=P50335994)

## Company history

Philip Morris’s predecessor began as a tobacco and ready-made-cigarette shop in London in 1847; Philip Morris & Co., Ltd. was incorporated in New York in 1902. Marlboro was repositioned as a cigarette brand in 1924, and Philip Morris selected Richmond, Virginia, as its manufacturing hub in 1929.[9](https://www.altria.com/About-Altria/our-companies/philipmorrisusa)[26](https://www.altria.com/About-Altria/Our-Heritage)

The company expanded beyond tobacco with its 1970 acquisition of Miller Brewing Company, followed by the formation of Philip Morris Companies as a publicly held parent in 1985 and the acquisitions of General Foods and Kraft in 1985 and 1988, respectively.[26](https://www.altria.com/About-Altria/Our-Heritage)[27](https://www.britannica.com/money/Altria-Group) In 1998, Philip Morris and other major cigarette manufacturers signed the Master Settlement Agreement with U.S. states and territories.[28](https://www.philipmorrisusa.com/products/tobacco-settlement-agreements)

Philip Morris Companies adopted the name Altria Group, Inc. in 2003. Altria spun off Kraft Foods in 2007 and Philip Morris International in 2008, and acquired cigar and pipe-tobacco maker John Middleton in 2007 and UST Inc. in 2009.[26](https://www.altria.com/About-Altria/Our-Heritage)[29](https://www.sec.gov/Archives/edgar/data/764180/000119312507070747/dex991.htm)[30](https://www.altria.com/About-Altria/our-companies/johnmiddleton)[31](https://investor.altria.com/frequently-asked-questions/)

In 2018 Altria made a minority investment in JUUL, followed by a 45% stake in Cronos Group in 2019. Billy Gifford became CEO in April 2020; Altria completed its acquisition of NJOY Holdings in 2023 and assigned its exclusive U.S. IQOS commercialization rights to Philip Morris International in 2024.[32](https://investor.altria.com/press-releases/news-details/2020/Altria-Announces-Conversion-of-Its-Non-Voting-Shares-in-JUUL-Does-Not-Intend-to-Exercise-Governance-Rights-Pending-FTC-Litigation-Outcome/default.aspx)[33](https://www.altria.com/about-altria/our-companies/investments)[34](https://investor.altria.com/press-releases/news-details/2020/Altria-Announces-Leadership-and-Governance-Changes/default.aspx)[35](https://investor.altria.com/press-releases/news-details/2023/Altria-Completes-Acquisition-of-NJOY-Holdings-Inc.-Updates-2023-Full-Year-Earnings-Guidance/default.aspx)[36](https://app.finbar.com/go?id=P14580644)[37](https://app.finbar.com/go?id=P5991202)
[36](https://app.finbar.com/go?id=P14580644)[37](https://app.finbar.com/go?id=P5991202)[9](https://www.altria.com/About-Altria/our-companies/philipmorrisusa)[26](https://www.altria.com/About-Altria/Our-Heritage)[27](https://www.britannica.com/money/Altria-Group)[28](https://www.philipmorrisusa.com/products/tobacco-settlement-agreements)[29](https://www.sec.gov/Archives/edgar/data/764180/000119312507070747/dex991.htm)[30](https://www.altria.com/About-Altria/our-companies/johnmiddleton)[31](https://investor.altria.com/frequently-asked-questions/)[32](https://investor.altria.com/press-releases/news-details/2020/Altria-Announces-Conversion-of-Its-Non-Voting-Shares-in-JUUL-Does-Not-Intend-to-Exercise-Governance-Rights-Pending-FTC-Litigation-Outcome/default.aspx)[33](https://www.altria.com/about-altria/our-companies/investments)[34](https://investor.altria.com/press-releases/news-details/2020/Altria-Announces-Leadership-and-Governance-Changes/default.aspx)[35](https://investor.altria.com/press-releases/news-details/2023/Altria-Completes-Acquisition-of-NJOY-Holdings-Inc.-Updates-2023-Full-Year-Earnings-Guidance/default.aspx)

## Sources

1. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P8100601)
2. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P37445008)
3. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P88098745)
4. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/764180/000076418026000052/annualreportaltriagroup25a.pdf)
5. [www.altria.com](https://www.altria.com/about-altria/our-vision-and-cultural-aspiration)
6. [www.altria.com](https://www.altria.com/about-altria/At_A_Glance/corporate-fact-sheet)
7. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T10364942)
8. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P3648475)
9. [www.altria.com](https://www.altria.com/About-Altria/our-companies/philipmorrisusa)
10. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P100347809)
11. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P117735340)
12. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P25312945)
13. [www.onnicotine.com](https://www.onnicotine.com/)
14. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P72237740)
15. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P96965492)
16. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T9141890)
17. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P109873179)
18. [www.altria.com](https://www.altria.com/about-altria/our-companies/helix-innovations)
19. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P23420657)
20. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P105737288)
21. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P57216281)
22. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P27951620)
23. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P89841231)
24. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P41607255)
25. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P50335994)
26. [www.altria.com](https://www.altria.com/About-Altria/Our-Heritage)
27. [www.britannica.com](https://www.britannica.com/money/Altria-Group)
28. [www.philipmorrisusa.com](https://www.philipmorrisusa.com/products/tobacco-settlement-agreements)
29. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/764180/000119312507070747/dex991.htm)
30. [www.altria.com](https://www.altria.com/About-Altria/our-companies/johnmiddleton)
31. [investor.altria.com](https://investor.altria.com/frequently-asked-questions/)
32. [investor.altria.com](https://investor.altria.com/press-releases/news-details/2020/Altria-Announces-Conversion-of-Its-Non-Voting-Shares-in-JUUL-Does-Not-Intend-to-Exercise-Governance-Rights-Pending-FTC-Litigation-Outcome/default.aspx)
33. [www.altria.com](https://www.altria.com/about-altria/our-companies/investments)
34. [investor.altria.com](https://investor.altria.com/press-releases/news-details/2020/Altria-Announces-Leadership-and-Governance-Changes/default.aspx)
35. [investor.altria.com](https://investor.altria.com/press-releases/news-details/2023/Altria-Completes-Acquisition-of-NJOY-Holdings-Inc.-Updates-2023-Full-Year-Earnings-Guidance/default.aspx)
36. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P14580644)
37. [ALTRIA GROUP, INC. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P5991202)

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